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	<title>The DoubleThink &#187; roll7</title>
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	<description>The Art &#38; Science of the New Marketing</description>
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		<title>The brain as video game controller</title>
		<link>http://thedoublethink.com/2009/06/the-brain-as-video-game-controller/</link>
		<comments>http://thedoublethink.com/2009/06/the-brain-as-video-game-controller/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 17:44:04 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[brainwaves]]></category>
		<category><![CDATA[inition]]></category>
		<category><![CDATA[magicsymbol]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[neurosky]]></category>
		<category><![CDATA[roll7]]></category>
		<category><![CDATA[tactable]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=574</guid>
		<description><![CDATA[I’ve been in London this week where Ogilvy held a digital event for one of their global clients.  Yesterday evening they organized a digital Moroccan Souk for dinner.  I’ll admit I wasn’t sure about the theme at first but it actually worked really well.  There was a delicious Moroccan buffet, surrounded by tents where all [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">I’ve been in London this week where Ogilvy held a digital event for one of their global clients. <span style="mso-spacerun: yes;"> </span>Yesterday evening they organized a digital Moroccan Souk for dinner.<span style="mso-spacerun: yes;">  </span>I’ll admit I wasn’t sure about the theme at first but it actually worked really well. <span style="mso-spacerun: yes;"> </span>There was a delicious Moroccan buffet, surrounded by tents where all sorts of vendors were demonstrating their latest digital technologies. <span style="mso-spacerun: yes;"> </span>Lots of very interesting stuff.<span style="mso-spacerun: yes;">  </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">I spoke to the guys from <a href="http://www.tactable.com/" target="_blank">TacTable</a> about their dissappointment that they didnt make it into the latest Bond movie.  They described some of the commercial applications of their multi-touch surfaces. <span style="mso-spacerun: yes;"> </span>One was an enormous dashboard for an IT client.<span style="mso-spacerun: yes;">  </span>It sounded intriguing so I will try and find out more.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">Inition demonstrated <a href="http://www.magicsymbol.com/" target="_blank">MagicSymbol</a>, an augmented reality technology similar to the one demonstrated in the lego example below :</span></span></p>
<p><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"></span></p>
<p> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><object width="425" height="344" data="http://www.youtube.com/v/8UxWkZtUKaI&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/8UxWkZtUKaI&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">But the most mindblowing technology (literally!) was shown by <a href="http://roll7.co.uk/" target="_blank">Roll7</a> who create computer games and digital applications.<span style="mso-spacerun: yes;">  </span>They were demonstrating their collaboration with <a href="http://www.neurosky.com/" target="_blank">NeuroSky</a> who develop devices that allow people to interact with computer applications using their brainwaves. <span style="mso-spacerun: yes;"> </span>This resulted in a computer game where the speed of my character was determined by my levels of brain relaxation.<span style="mso-spacerun: yes;">  </span>The more relaxed I was, the faster my character went. <span style="mso-spacerun: yes;"> </span>I was pretty excited by the technology so I lost the race … .<span style="mso-spacerun: yes;">  </span>The video below shows how it works.</span></span></span></p>
<p><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"></span></span></p>
<p> </p>
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