Posts Tagged “rory sutherland”

What Value Advertising Research?

Posted 2009.06.17

It is now almost compulsory for aspiring Planners to disparage traditional market research.  Meanwhile, the Market Research Society announced this week that, in the UK at least, the industry grew by a healthy 6 percent last year. 
 
Clearly, clients and agencies feel somewhat differently. 
 
Entertainingly, Campaign magazine turned this into a debate between Ogilvy’s own [...]



Why creatives should wear bowties

Posted 2009.04.27

 
 
Last week Rory Sutherland explained on his blog “Why creatives should wear ties occasionally”.  He talked about the relevance of old tried and tested techniques in modern advertising and used the iPhone single page ad as an example of a “perfectly sensible kind of advertising” that is so rare these days.  He described how the ad “contains [...]