Posts Tagged “sas”

History of Scientific Marketing

 
 
The use of mathematics in marketing seems to be one of the hot topics today.  But is it that new?  Not really.  Here’s a little piece I wrote recently on the history of mathematical marketing.  I split in into four main era’s.
 
First Era : The Early Days of Direct Response
 
It’s probably fair to assume that [...]



SAS and Wii??

Yesterday I read this post on one of the SAS blogs.  For those who don’t know, SAS is one of the leading statistical software vendors.  The post claimed that SAS was teaming up with Nintendo to create a version of SAS that would run on the Wii platform.  This would allow statisticians to do their programming with [...]