Last week Ogilvy announced a partnership with Marketshare Partners, a marketing science company based in LA with offices in NY, San Francisco, Chicago and London. I had been looking for a while for a partner who could help us with econometric modeling, the type of analysis that can help you tie overall marketing spend to [...]
On Monday, British scientist Stephen Wolfram is probably going to go live with his Wolfram Alpha (or “Alphram”, as it’s called affectionately) – a giant electronic brain that has been touted as the next Google Killer. If you want to get a good understanding of how it works have a look at this webcast. Though was [...]
It’s probably the last thing we need in marketing today – it being criticized for embracing the very basics of math. But that’s exactly what Al Ries did in Adage yesterday. He made some sweeping statements about the state of marketing today, arguing that the marketing community seems to be drifting from “a right-brain approach [...]