Marketing Flu

Amid all the bleak forecasts about Swine Flu, it’s timely (and far less worrying) to reflect once more on the role epidemics play in marketing.
 
This subject, was first popularized in Malcolm Gladwell’s The Tipping Point, a book which like its subject, has spawned a thousand virulent mutations. 
 
My friend Lisa Flattery recently alerted me to [...]