It seems like every digital marketer and agency is talking about the power of listening to your consumers in the digital space. This is fuelled by an entire industry of online listening technology providers that have popped up over the last few years. They all promise the ability to mine the incredible wealth of information [...]
I had a very interesting conversation with David Huffaker last week. David just finished his PhD in Media, Technology and Society at Northwestern University, which makes him an expert in social media analytics, an exciting relatively new field.
David has analyzed behavior on social networks such as Google groups to get a better understanding of [...]
MIT’s media lab created this interesting application that builds your persona based on data it finds about you online.
It’s a very cool idea. Problem is that I ran my name twice and got very different results.