Posts Tagged “Stanford”

Do influencers really exist?

Posted 2009.08.11

 
 
Marc Earls’ blog had a link to this interesting video last week.  Eric Sun from the department of Computer Science in Stanford talks about an analysis he did using data on 262,985 Facebook Pages and their associated fans.  He analyzed how information propagates through the Facebook network by looking at the popularity of fan pages.  [...]



On the Death of Fads

Posted 2009.06.12

In the last decade a lot of research has gone into how fads spread.  Terms like “viral marketing”, “influencers” and “seeding” have been coined to describe different theories on how to marketers can encourage the spread of trends.
 
Very little, however, has been written about how trends die.
 
Until now.  A recent paper by Jonah Berger of [...]