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	<title>The DoubleThink &#187; swine flu</title>
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	<link>http://thedoublethink.com</link>
	<description>The Art &#38; Science of the New Marketing</description>
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		<title>News/Death Ratio</title>
		<link>http://thedoublethink.com/2009/05/newsdeath-ratio/</link>
		<comments>http://thedoublethink.com/2009/05/newsdeath-ratio/#comments</comments>
		<pubDate>Mon, 11 May 2009 19:18:40 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[disease]]></category>
		<category><![CDATA[gapminder]]></category>
		<category><![CDATA[rosling]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[tuberculosis]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=309</guid>
		<description><![CDATA[Here&#8217;s a great little video by the always entertaining Prof. Hans Rosling where he uses his Gapminder software to demonstrate the disproportionate coverage of the Swine Flu in the media compared to other diseases such as TB. 
 

]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">Here&#8217;s a great little video by the always entertaining Prof. Hans Rosling where he uses his <a href="http://www.gapminder.org" target="_blank">Gapminder</a> software to demonstrate the disproportionate coverage of the Swine Flu in the media compared to other diseases such as TB.</span></span> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
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		<slash:comments>3</slash:comments>
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		<title>Visualizing the Flu</title>
		<link>http://thedoublethink.com/2009/04/visualizing-the-flu/</link>
		<comments>http://thedoublethink.com/2009/04/visualizing-the-flu/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 12:00:40 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[broad street]]></category>
		<category><![CDATA[cholera]]></category>
		<category><![CDATA[data visualization]]></category>
		<category><![CDATA[flu]]></category>
		<category><![CDATA[john snow]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[soho]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=270</guid>
		<description><![CDATA[ 
 
 
The New York Times created an interactive map that shows where the outbreaks of the Swine Flue are located.  
 
These types of epidemiological maps have been around for a while.  In fact, they were the very first examples of geographic representations of data.  Probably the most famous example is John Snow’s map of the 1854 Cholera outbreak in [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><a href="http://www.nytimes.com/interactive/2009/04/27/us/20090427-flu-update-graphic.html"><img class="alignnone size-full wp-image-271" title="nyt-swine-flu" src="http://thedoublethink.com/wp-content/uploads/2009/04/nyt-swine-flu.jpg" alt="nyt-swine-flu" width="344" height="274" /></a> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">The New York Times created an <a href="http://www.nytimes.com/interactive/2009/04/27/us/20090427-flu-update-graphic.html" target="_blank">interactive map</a></span></span><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"> </span><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">that shows where the outbreaks of the Swine Flue are located. <span style="mso-spacerun: yes"> </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">These types of epidemiological maps have been around for a while. <span style="mso-spacerun: yes"> </span>In fact, they were the very first examples of geographic representations of data. <span style="mso-spacerun: yes"> </span>Probably the most famous example is John Snow’s map of the 1854 Cholera outbreak in London.<span style="mso-spacerun: yes">  </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">Snow plotted the cholera cases on a map of Soho in London and he marked the water pumps with a cross.<span style="mso-spacerun: yes">  </span>This showed that there was a high concentration of cholera cases around a water pump on Broad Street.<span style="mso-spacerun: yes">  </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><span style="mso-spacerun: yes"><a href="http://www.ph.ucla.edu/epi/snow/highressnowmap.html"><img class="alignnone size-full wp-image-272" title="643px-snow-cholera-map-1" src="http://thedoublethink.com/wp-content/uploads/2009/04/643px-snow-cholera-map-1.jpg" alt="643px-snow-cholera-map-1" width="428" height="405" /></a></span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><em>Click on the map to download high resolution maps</em></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">This evidence prompted the local authorities to investigate the pump.<span style="mso-spacerun: yes">  </span>They found that it was contaminated and they replaced its handle.<span style="mso-spacerun: yes">  </span>This is a great example of the power of data visualization.<span style="mso-spacerun: yes">  </span>Finding the cause of the local epidemic could have been achieved through statistical analysis but here a visual representation of the data on a map was far more efficient.<span style="mso-spacerun: yes">  </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">John Snow was thanked for his contribution to the fight against cholera with a commemorative pump on the exact location of the old contaminated one.<span style="mso-spacerun: yes">  </span>The pub on the corner was also named after him.<span style="mso-spacerun: yes">  </span>John Snow however was a teetotaler – he only drank boiled water … .</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> <img class="alignnone size-full wp-image-273" title="450px-john_snow_memorial_and_pub" src="http://thedoublethink.com/wp-content/uploads/2009/04/450px-john_snow_memorial_and_pub.jpg" alt="450px-john_snow_memorial_and_pub" width="450" height="600" /></span></span></p>
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