Posts Tagged “Trends”

Trendierr

Posted 2009.07.26

 
I’ve been playing around with Trendrr, the online trends tracking service. This has been around for a while, but has just shifted to a ‘Freemium’ model. Think of it as Google Trends on steroids. The sources of trends tend to focus on web chatter (Twitter, Delicious, Flickr etc.), and the featured categories tend to focus [...]



On the Death of Fads

Posted 2009.06.12

In the last decade a lot of research has gone into how fads spread.  Terms like “viral marketing”, “influencers” and “seeding” have been coined to describe different theories on how to marketers can encourage the spread of trends.
 
Very little, however, has been written about how trends die.
 
Until now.  A recent paper by Jonah Berger of [...]