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	<title>The DoubleThink &#187; visualization</title>
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	<link>http://thedoublethink.com</link>
	<description>The Art &#38; Science of the New Marketing</description>
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		<title>Next Generation Geo Marketing</title>
		<link>http://thedoublethink.com/2010/06/next-generation-geo-marketing/</link>
		<comments>http://thedoublethink.com/2010/06/next-generation-geo-marketing/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 12:00:06 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[acxiom]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[experian]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=1202</guid>
		<description><![CDATA[

 


A friend just sent me this beautiful visualization of where people are taking pictures in London.  You can clearly see the high traffic areas around the tourist hotspots.  It’s a great use of the type of data people are generating by going about their everyday lives.  It also shows how this data could become really [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-1203" href="http://thedoublethink.com/2010/06/next-generation-geo-marketing/geotagmap2/"><img class="alignnone size-full wp-image-1203" title="geotagmap2" src="http://thedoublethink.com/wp-content/uploads/2010/06/geotagmap2.jpg" alt="" width="333" height="347" /></a></p>
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<div><span style="font-family: Arial; mso-bidi-font-family: &amp;amp;amp;">A friend just sent me this <a href="http://londonist.com/2010/05/which_bits_of_london_get_photograph.php" target="_blank">beautiful visualization</a> of where people are taking pictures in London.  You can clearly see the high traffic areas around the tourist hotspots.  It’s a great use of the type of data people are generating by going about their everyday lives.  It also shows how this data could become really practical for marketers trying to find out who is where at what moment in time.   I am sure the picture would change if we were to look at certain times of day, days of week, seasons or even profiles of the people that are taking pictures.  The view would be very different for people who live in London vs those who don’t for example. </span></div>
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<div><span style="font-family: Arial; mso-bidi-font-family: &amp;amp;amp;">This type of location based behavioral data could give marketers very valuable information about when they need to be where in order to surround their target audience.  It seems this data would be able to provide much more detailed information than what is currently available.  While this particular application only looks at where people are taking photographs, other location based services like <a href="http://foursquare.com/" target="_blank">Foursquare</a> generate tons of data about what people are doing where.  Foursquare already automatically shows their users which locations are trending (ie becoming popular) real time. </span></div>
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<div><span style="font-family: Arial; mso-bidi-font-family: &amp;amp;amp;">The application of location based behavioral data will go well beyond location based targeting on mobile devices.  I believe it will soon become the basis for the next generation of geo marketing tools.  Retailers for example could use it to determine where to locate their stores and media planners could use it for planning their outdoor advertising.  We could even use this new type of data to profile zip codes based on the activities of the people who live there.   These zip code profiles could be used in the same way marketers are now using socio demographic profiles of zip codes for targeting.  The current profiles are pretty static since they are based on more traditional sources like the Census.  The behavioral location based profiles could be much more dynamic and a lot more detailed.  A company like Foursquare, if it wanted to, could actually already very easily make these zip profiles available to marketing professionals.  This would make them a real competitor to established 3<sup>rd</sup> party data vendors like <a href="http://www.acxiom.com/Pages/Home.aspx" target="_blank">Acxiom</a> and <a href="http://www.experian.com/" target="_blank">Experian</a>.</span></div>
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			<wfw:commentRss>http://thedoublethink.com/2010/06/next-generation-geo-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Army Swimming in Sensors and Drowning in Data</title>
		<link>http://thedoublethink.com/2010/01/army-swimming-in-sensors-and-drowning-in-data/</link>
		<comments>http://thedoublethink.com/2010/01/army-swimming-in-sensors-and-drowning-in-data/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 12:00:23 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[army]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[drone]]></category>
		<category><![CDATA[espn]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[opta]]></category>
		<category><![CDATA[prozone]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[spy]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=950</guid>
		<description><![CDATA[
 
 
On Sunday I wrote a small post about how UK company Prozone captures all English Premier League soccer matches on video and then uses that footage to create a database of every shot, pass, tackle and assist made by every player (according to a comment on that post Opta Sports are powering the Guardian Chalkboard [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;"><a rel="attachment wp-att-951" href="http://thedoublethink.com/2010/01/army-swimming-in-sensors-and-drowning-in-data/predator_below_s/"><img class="alignnone size-full wp-image-951" title="predator_below_s" src="http://thedoublethink.com/wp-content/uploads/2010/01/predator_below_s.jpg" alt="predator_below_s" width="336" height="250" /></a></span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">On Sunday I wrote a <a href="http://thedoublethink.com/2010/01/landon-donovan-visualized/" target="_blank">small post</a> about how UK company Prozone captures all English Premier League soccer matches on video and then uses that footage to create a database of every shot, pass, tackle and assist made by every player (according to a comment on that post <a href="http://www.optasports.com/" target="_blank">Opta Sports</a> are powering the <a href="http://www.guardian.co.uk/football/chalkboards" target="_blank">Guardian Chalkboard</a> – sorry I got that wrong).<span style="mso-spacerun: yes;">  </span>That’s a lot of data.<span style="mso-spacerun: yes;">  </span>However, as I found out in the <a href="http://www.nytimes.com/2010/01/11/business/11drone.html?pagewanted=1&amp;ref=us" target="_blank">New York Times</a> this morning, this is nothing compared to the volume of footage captured by the US Airforce spy drones. <span style="mso-spacerun: yes;"> </span>Apparently it would take one person 24 years to watch all the surveillance footage captured in Afghanistan in 2009.<span style="mso-spacerun: yes;">  </span>According to the article, the Army has a group of young soldiers watching every second of this footage live in order to detect suspicious activities.<span style="mso-spacerun: yes;">  </span></span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">The Army expects the volume of footage to grow exponentially in the near future as new drones are being deployed that can film at up to 65 different angles.<span style="mso-spacerun: yes;">  </span>Processing all that footage will soon become unmanageable.<span style="mso-spacerun: yes;">  </span>The Airforce top intelligence official LT. Gen. A. Deptula said the army could soon be “swimming in sensors and drowning in data”.<span style="mso-spacerun: yes;">  </span>So they are looking for new analytical techniques that can help reduce the volume of footage that needs to be analyzed by the human eye.<span style="mso-spacerun: yes;">  </span>Now where do you think they started their quest for this technology?<span style="mso-spacerun: yes;">  </span>You got it – the sports networks. Apparently Army officials have been shadowing the ESPN broadcast trucks outside football stadiums to learn how the TV network is tagging and retrieving all the highlights in their NFL footage.<span style="mso-spacerun: yes;">  </span>It sounds like Opta Sports and Prozone have just found a second market.</span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">One Army official called out the limitations of automated recognition technologies for the Army.<span style="mso-spacerun: yes;">  </span>He said that when it comes to the use of force “You need somebody who’s trained and is accountable in recognizing that that is a woman, that is a child and that is someone who’s carrying a weapon.<span style="mso-spacerun: yes;">  </span>And the best tools for that are still the eyeball and the human brain.”<span style="mso-spacerun: yes;">  </span>But even if technology can identify the 10% of footage that needs to be analyzed by humans it would still make a big difference.</span></span></p>
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		<title>Landon Donovan Visualized</title>
		<link>http://thedoublethink.com/2010/01/landon-donovan-visualized/</link>
		<comments>http://thedoublethink.com/2010/01/landon-donovan-visualized/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 16:09:45 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[arsenal]]></category>
		<category><![CDATA[chalkboard]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[everton]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[prozone]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=933</guid>
		<description><![CDATA[
 
 
Yesterday Landon Donovan tore up the right flank of the pitch at the Emirates Stadium and helped his new club Everton secure a draw against my beloved Arsenal.  This morning one of the soccer blogs I follow showed this great visualization of Donovan’s impact on the game.  
 

 by Guardian Chalkboards
   
 
The graph shows Donovan&#8217;s completed passes [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;"><a rel="attachment wp-att-938" href="http://thedoublethink.com/2010/01/landon-donovan-visualized/77248905vd009_toronto_fc_v_/"><img class="alignnone size-full wp-image-938" title="77248905VD009_TORONTO_FC_V_" src="http://thedoublethink.com/wp-content/uploads/2010/01/landon.jpg" alt="77248905VD009_TORONTO_FC_V_" width="188" height="275" /></a></span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">Yesterday Landon Donovan tore up the right flank of the pitch at the Emirates Stadium and helped his new club Everton secure a draw against my beloved Arsenal.<span style="mso-spacerun: yes;">  </span>This morning one of the soccer blogs I follow showed this great visualization of Donovan’s impact on the game.<span style="mso-spacerun: yes;">  </span></span></span></p>
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<p><object width="460" height="620" data="http://www.guardianchalkboards.com/guardianchalkboards_embed.swf?chalkBoardID=45bvhn2tIf65h3e1ZOxE" type="application/x-shockwave-flash"><param name="id" value="chalkboard" /><param name="name" value="chalkboard" /><param name="align" value="middle" /><param name="allowScriptAccess" value="always" /><param name="allowNetworking" value="all" /><param name="allowFullScreen" value="false" /><param name="bgcolor" value="#FFFFFF" /><param name="src" value="http://www.guardianchalkboards.com/guardianchalkboards_embed.swf?chalkBoardID=45bvhn2tIf65h3e1ZOxE" /><param name="allowfullscreen" value="false" /><param name="quality" value="high" /></object><br />
<span style="font-size: xx-small;"> by <a href="http://www.guardian.co.uk/football/chalkboards">Guardian Chalkboards</a></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';">The graph shows Donovan&#8217;s completed passes in blue.  If you roll across the dots you can see when he passed to which team mate.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';">The graph is built with the Guardian’s interactive chalkboard which has apparently been around for almost a year.<span style="mso-spacerun: yes;">  </span>I have to say that I am ashamed that I only found out about this fantastic little tool today.<span style="mso-spacerun: yes;">  </span>OK, I have been living in the US now for 6 years and I have started to refer to the beautiful game as soccer (mainly because I discovered the other beautiful game of American football).<span style="mso-spacerun: yes;">  </span>And coverage of soccer in the US media is spotty at best.<span style="mso-spacerun: yes;">  </span>But that should still not be an excuse for not knowing about this amazing interactive visualization tool. </span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';">It uses data collected by UK company Prozone who record all Premier League matches and use that footage to code all data on passes, shots, tackles etc for every player on the pitch.<span style="mso-spacerun: yes;">  </span>The guardian then build this very easy to use application that allows every aspiring Arsene Wenger (who was one of the early Prozone adopters) to analyze the patterns of the game.<span style="mso-spacerun: yes;">  </span>Here are a couple of <a href="http://www.guardian.co.uk/football/blog/2009/aug/13/chalkboards-premier-league" target="_blank">great examples</a>.</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';">What is probably most impressive about this little application is the ease with which one can share chalkboards with others.<span style="mso-spacerun: yes;">  </span>This makes it a potentially powerful social media tool.<span style="mso-spacerun: yes;">  </span>And with most of the coverage of soccer in the US happening on social media, it could be a great tool to educate the US audience on the tactical aspects of the game.<span style="mso-spacerun: yes;">  </span>Nothing gets America more excited about sports than stats and analysis!</span></p>
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		<slash:comments>4</slash:comments>
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		<title>Data Visualization on CNN</title>
		<link>http://thedoublethink.com/2009/11/data-visualization-on-cnn/</link>
		<comments>http://thedoublethink.com/2009/11/data-visualization-on-cnn/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 21:25:12 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[ben fry]]></category>
		<category><![CDATA[citysense]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[everyblock]]></category>
		<category><![CDATA[flowing data]]></category>
		<category><![CDATA[many eyes]]></category>
		<category><![CDATA[perceptive pixel]]></category>
		<category><![CDATA[visualization]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=887</guid>
		<description><![CDATA[
 
CNN were the 1st network to use the Perceptive Pixel touchscreens to visualize data for the elections last year.  I just saw they have a new article on data visualization on their site.  They call it “the new way of looking at the world”.  The article discusses the new tools that are making it easier to see [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><a rel="attachment wp-att-889" href="http://thedoublethink.com/2009/11/data-visualization-on-cnn/15517_0145jpg-2/"><img class="alignnone size-full wp-image-889" title="15517_0145.JPG" src="http://thedoublethink.com/wp-content/uploads/2009/11/john_king_cnn_magic_wall_450x3001.jpg" alt="15517_0145.JPG" width="274" height="180" /></a></span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';">CNN were the 1st network to use the <a href="http://www.perceptivepixel.com" target="_blank">Perceptive Pixel</a> touchscreens to visualize data for the elections last year.  I just saw they have a new <a href="http://www.cnn.com/2009/TECH/11/02/data.viz/index.html" target="_blank">article on data visualization</a> on their site. <span style="mso-spacerun: yes;"> </span>They call it “<em style="mso-bidi-font-style: normal;">the new way of looking at the world”</em>. <span style="mso-spacerun: yes;"> </span>The article discusses the n</span><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN">ew tools that are making it easier to see and analyze complex data.<span style="mso-spacerun: yes;">  </span>It claims that cheaper technology and the availability of digital data are the main drivers of innovation in the space. <span style="mso-spacerun: yes;"> </span>It also mentions the power of data visualization on mobile devices. <span style="mso-spacerun: yes;"> </span>The article has the following examples, many of which we have discussed on thedoublethink :</span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: NL;" lang="NL"><span style="font-size: small;"><a href="http://benfry.com/" target="_blank">Ben Fry</a> </span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"><span style="font-size: small;"><a href="http://www.everyblock.com/" target="_blank">Everyblock</a> </span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"><span style="font-size: small;"><a href="http://manyeyes.alphaworks.ibm.com/manyeyes/" target="_blank">IBM’s Many Eyes</a> </span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"><span style="font-size: small;"><a href="http://www.yelp.com/" target="_blank">Yelp’s Monocle</a> </span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"><span style="font-size: small;"><a href="http://www.citysense.com" target="_blank">Citysense</a> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"><span style="font-size: small;"><a href="http://www.flowingdata.com" target="_blank">Flowing Data</a> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"></span> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"><span style="font-size: small;">Data visualization is a fascinating and now apparently even newsworthy field.  It can give people access to data in an intuitive and user friendly way.  Some data visualizations can also be incredibly beautiful (like the <a href="http://thedoublethink.com/2009/09/visualizing-the-port-of-antwerp/" target="_blank">visualization of the port traffic</a> I described in a previous post).  It can also be extremely helpful when one needs to communicate insights derived from data to a non technical audience.  </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"></span> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"><span style="font-size: small;">One promise however I haven&#8217;t really seen it fulfill is the discovery of insights that could not have been found with traditional multivariate statistical techniques.  Though I agree it can help statisticians communicate their insights, I dont think it really helps them discover them.  On the other hand it does</span></span><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"><span style="font-size: small;"> provide a much broader audience than just statisticians with data analytics tools.  This is probably the biggest potential for data visualization.  Having people with vastly different backgrounds mine data will almost definitely produce more and richer insights.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"></span> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black; font-family: Arial; mso-ansi-language: EN;" lang="EN"></span> </p>
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		<title>Visualizing the Port of Antwerp</title>
		<link>http://thedoublethink.com/2009/09/visualizing-the-port-of-antwerp/</link>
		<comments>http://thedoublethink.com/2009/09/visualizing-the-port-of-antwerp/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 23:45:37 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[amsterdam]]></category>
		<category><![CDATA[antwerp]]></category>
		<category><![CDATA[port]]></category>
		<category><![CDATA[rotterdam]]></category>
		<category><![CDATA[vessel movement]]></category>
		<category><![CDATA[visualcomplexity]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=843</guid>
		<description><![CDATA[
 
I just came across this beautiful visualization of vessel movements on sea on visualcomplexity.com today.  Not only is it a spectacular visualization that uses millions of datapoints, it is also very close to my heart as it shows shipping movement around the port of Antwerp, my hometown.
 
The graph below shows shipping movements around the nearby [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-842" href="http://thedoublethink.com/2009/09/visualizing-the-port-of-antwerp/antwerp-visual/"><img class="alignnone size-full wp-image-842" title="antwerp-visual" src="http://thedoublethink.com/wp-content/uploads/2009/09/antwerp-visual.png" alt="antwerp-visual" width="351" height="104" /></a></p>
<p> </p>
<p><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">I just came across this beautiful visualization of vessel movements on sea on <a href="http://www.visualcomplexity.com/vc/project.cfm?id=705" target="_blank">visualcomplexity.com</a> today.<span style="mso-spacerun: yes">  </span>Not only is it a spectacular visualization that uses millions of datapoints, it is also very close to my heart as it shows shipping movement around the port of Antwerp, my hometown.</span></span></p>
<p> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">The graph below shows shipping movements around the nearby port of Rotterdam.<span style="mso-spacerun: yes">  </span>You can clearly see the shipping lanes that show traffic on sea is not an open playground as the authors say.<span style="mso-spacerun: yes">  </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><a rel="attachment wp-att-844" href="http://thedoublethink.com/2009/09/visualizing-the-port-of-antwerp/port-visualization/"><img class="alignnone size-full wp-image-844" title="port-visualization" src="http://thedoublethink.com/wp-content/uploads/2009/09/port-visualization.jpg" alt="port-visualization" width="400" height="300" /></a></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">The illustration below however shows shipping movements during bad weather.<span style="mso-spacerun: yes">  </span>This clearly makes it a lot harder for ships to stay on course.</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><a rel="attachment wp-att-845" href="http://thedoublethink.com/2009/09/visualizing-the-port-of-antwerp/port-visualization-bad-weather/"><img class="alignnone size-full wp-image-845" title="port-visualization-bad-weather" src="http://thedoublethink.com/wp-content/uploads/2009/09/port-visualization-bad-weather.jpg" alt="port-visualization-bad-weather" width="400" height="300" /></a></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">This last picture gives the overview of the movements around Antwerp, Rotterdam and Amsterdam.<span style="mso-spacerun: yes">  </span>Another beauty showing the connectivity between the Netherlands and Belgium.  I might frame this one!</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p><a rel="attachment wp-att-846" href="http://thedoublethink.com/2009/09/visualizing-the-port-of-antwerp/antwerp-rotterdam-amsterdam-port/"><img class="alignnone size-full wp-image-846" title="antwerp-rotterdam-amsterdam-port" src="http://thedoublethink.com/wp-content/uploads/2009/09/antwerp-rotterdam-amsterdam-port.png" alt="antwerp-rotterdam-amsterdam-port" width="609" height="461" /></a></p>
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		<title>Leaders are Passionate</title>
		<link>http://thedoublethink.com/2009/09/leaders-are-passionate/</link>
		<comments>http://thedoublethink.com/2009/09/leaders-are-passionate/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 10:00:15 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[duncan watts]]></category>
		<category><![CDATA[huffaker]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[nortwestren]]></category>
		<category><![CDATA[second life]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=802</guid>
		<description><![CDATA[ 
 
 
I had a very interesting conversation with David Huffaker last week.  David just finished his PhD in Media, Technology and Society at Northwestern University, which makes him an expert in social media analytics, an exciting relatively new field.  
 
David has analyzed behavior on social networks such as Google groups to get a better understanding of [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"> </span><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><a rel="attachment wp-att-803" href="http://thedoublethink.com/2009/09/leaders-are-passionate/network/"><img class="alignnone size-full wp-image-803" title="network" src="http://thedoublethink.com/wp-content/uploads/2009/09/network.png" alt="network" width="337" height="268" /></a></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"></span> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"></span> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">I had a very interesting conversation with <a href="http://www.davehuffaker.com" target="_blank">David Huffaker</a></span><span style="font-size: small;"> last week.<span style="mso-spacerun: yes">  </span>David just finished his PhD in Media, Technology and Society at Northwestern University, which makes him an expert in social media analytics, an exciting relatively new field.<span style="mso-spacerun: yes">  </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">David has analyzed behavior on social networks such as Google groups to get a better understanding of how influencers behave.<span style="mso-spacerun: yes">  </span>He defines influencers based on 3 criteria : </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">1. Does the content they create trigger replies?</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">2. Do these replies generate conversations?</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">3. Do the followers adopt the influencer’s language in these conversations.</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">The insights were not surprising but interesting nevertheless :</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">- Leaders are <strong style="mso-bidi-font-weight: normal">active</strong> – they are more likely to post messages, reply to others, and have a longer tenure in the community.</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">- Leaders are <strong style="mso-bidi-font-weight: normal">social</strong> &#8211; rely more on replying to others than merely on broadcasting.</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">- Leaders are <strong style="mso-bidi-font-weight: normal">passionate</strong> – they will demonstrate higher frequencies of talkativeness, affective language (use words such as good, bad, love, hate, …), assertiveness (use words such as always and never) and linguistic diversity.</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt 0.25in; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">He also analyzed the characteristics of the group.<span style="mso-spacerun: yes">  </span>He analyzed groups based on </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">- The <strong style="mso-bidi-font-weight: normal">size</strong> of the group</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">- The <strong style="mso-bidi-font-weight: normal">density</strong> of the group &#8211; how well connected are individuals in the group?</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">- The <strong style="mso-bidi-font-weight: normal">stability</strong> of the group &#8211; what is the group turnover?</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">- The <strong style="mso-bidi-font-weight: normal">participation equality</strong> &#8211; do group members participate equally or are there only a handful of members who account for the bulk of the activity?</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">The picture above is one of his group visualizations which show how dense the group is, where the influencers can be found (size of the bubble indicates degree of influence).<span style="mso-spacerun: yes">  </span>On the outside of the graph you can see how the group reaches out to new members in the outside world.<span style="mso-spacerun: yes">  </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">His analysis showed that more nodes and connectivity results in more individual influence.<span style="mso-spacerun: yes">  </span>At the same time equality in participation and turnover don’t matter.</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt 0.25in; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">I asked David whether influencers were really that important.<span style="mso-spacerun: yes">  </span>One of my <a href="http://thedoublethink.com/2009/08/do-influencers-really-exist/" target="_blank">previous posts</a> showed an interesting analysis on <a href="http://www.facebook.com" target="_blank">Facebook</a> data that seemed to support <a href="http://en.wikipedia.org/wiki/Duncan_J._Watts" target="_blank">Duncan Watts</a> theory on the importance of group dynamics vs influencers.<span style="mso-spacerun: yes">  </span>David said that the jury was still out for him.<span style="mso-spacerun: yes">  </span>He said that much more empirical evidence was required to really validate or refute any of the theories on how social networks work. </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">That’s exactly what he will be doing next.<span style="mso-spacerun: yes">  </span>He is working on a post doc where he will analyze <a href="http://www.secondlife.com" target="_blank">Second Life</a> to get a better understanding of how groups behave (part of his research is funded by the military and the government).<span style="mso-spacerun: yes">  </span>According to David, Second Life is an interesting lab for studying group interactions because of the similarities with real life.<span style="mso-spacerun: yes">  </span>Second Life unlike other social networks has the notion of geography and “physical” spaces which could make the findings more applicable to real life.<span style="mso-spacerun: yes">  </span>I am looking forward to his findings.</span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"></span> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"></span></span> </p>
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		<title>Eat Real, Eat Local</title>
		<link>http://thedoublethink.com/2009/07/eat-real-eat-local/</link>
		<comments>http://thedoublethink.com/2009/07/eat-real-eat-local/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 22:13:31 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[eat local]]></category>
		<category><![CDATA[eat real]]></category>
		<category><![CDATA[hellmann's]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=617</guid>
		<description><![CDATA[
 
 
Hats off to my Canadian colleagues have done a beautiful little film for the most recent Hellmann’s campaign.  What a great way to make statistics come to life.
 

 
The movie can be found on the Canadian Eat Real, Eat Local site.
 
 
]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;"><a href="http://www.eatrealeatlocal.ca/"><img class="alignnone size-full wp-image-618" title="Choose Canadian" src="http://thedoublethink.com/wp-content/uploads/2009/07/3641309675_d995886e5b.jpg" alt="Choose Canadian" width="341" height="214" /></a></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">Hats off to my Canadian colleagues have done a beautiful little film for the most recent Hellmann’s campaign.<span style="mso-spacerun: yes;">  </span>What a great way to make statistics come to life.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p><object width="425" height="344" type="application/x-shockwave-flash" data="http://www.youtube.com/v/rQS0_l2Jn_g&amp;hl=en&amp;fs=1&amp;"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/rQS0_l2Jn_g&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<p> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">The movie can be found on the Canadian <a title="http://www.eatrealeatlocal.ca/" href="http://" target="_blank">Eat Real, Eat Local</a> site.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
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		<title>The Best Graph Ever?</title>
		<link>http://thedoublethink.com/2009/06/the-best-graph-ever/</link>
		<comments>http://thedoublethink.com/2009/06/the-best-graph-ever/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 13:00:14 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[best graph ever]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[flowingdata]]></category>
		<category><![CDATA[minard]]></category>
		<category><![CDATA[napoleon]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=581</guid>
		<description><![CDATA[
 
I am on vacation in Belgium this week to visit my family.  Yesterday I took the train from Brussels to Antwerp, a commute I used to do daily when I worked in Brussels.  I’d jump on in Antwerp and would usually have a seat.  The 1st stop was Mechelen, where a big crowd would always [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><a href="http://thedoublethink.com/wp-content/uploads/2009/06/railwaytraffic-belgium.gif"><img class="alignnone size-full wp-image-582" title="railwaytraffic-belgium" src="http://thedoublethink.com/wp-content/uploads/2009/06/railwaytraffic-belgium.gif" alt="railwaytraffic-belgium" width="351" height="160" /></a></span></span></p>
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<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">I am on vacation in Belgium this week to visit my family.<span style="mso-spacerun: yes">  </span>Yesterday I took the train from Brussels to Antwerp, a commute I used to do daily when I worked in Brussels.<span style="mso-spacerun: yes">  </span>I’d jump on in Antwerp and would usually have a seat.<span style="mso-spacerun: yes">  </span>The 1<sup>st</sup> stop was Mechelen, where a big crowd would always get on – most of them would have to stand until most of us got of in Brussels.<span style="mso-spacerun: yes">   </span></span></span></p>
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<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">The track between Mechelen and Brussels is the oldest on continental Europe – the tracks were laid in 1835.<span style="mso-spacerun: yes">  </span>Charles Joseph Minard – a French engineer in charge of inspecting the bridges &#8211; studied the patterns in volume of passengers on the line.<span style="mso-spacerun: yes">  </span>The hand-drawn graph above shows 3 maps he drew in 1843.<span style="mso-spacerun: yes">  </span>The shaded bars show volume of passengers over the trajectory of the train to Brussels.<span style="mso-spacerun: yes">  </span>He found out what I was still experiencing 150 years later – a lot of people getting on the train in Mechelen (Malines).</span></span></p>
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<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'">Minard went on to become one of the true greats in the early days of data visualization.<span style="mso-spacerun: yes">  </span>His masterpiece &#8220;<em style="mso-bidi-font-style: normal">Carte Figurative des pertes successives en hommes de l’Armee Francaise dans la campagne de Russie 1812-1813</em>&#8221; is considered by many (including Edward Tufte) to be the best statistical graphic ever (click <a href="http://flowingdata.com/2008/07/17/is-minards-map-of-napoleons-march-the-greatest-statistical-graphic-ever/" target="_blank">here</a> for a discussion on this subject on flowingdata.com : )</span></span></span></p>
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<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"></span><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"> <span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><a href="http://thedoublethink.com/wp-content/uploads/2009/06/minard-higher-res.png"><img class="alignnone size-large wp-image-584" title="minard-higher-res" src="http://thedoublethink.com/wp-content/uploads/2009/06/minard-higher-res-1024x488.png" alt="minard-higher-res" width="481" height="293" /></a></span></span></span></span></span></p>
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<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'">The graph depicts Napoleon’s disastrous military campaign in Russia in 1812-1813.<span style="mso-spacerun: yes">   </span>The brown section of the graph shows the geographic movement of the French army towards Moscow on the far right.<span style="mso-spacerun: yes">  </span>The black section shows the return.<span style="mso-spacerun: yes">  </span>The thickness of the graph represents the number of troops left (every mm represents 6000 troops).<span style="mso-spacerun: yes">  </span>On the bottom you can see the harsh temperatures of the Russian winter. <span style="mso-spacerun: yes"> </span>This graph shows a lot of very chilling data in 1 picture.<span style="mso-spacerun: yes">  </span>Only very few troops returned to France … .</span></span></span></p>
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		<title>Top Brands on Twitter</title>
		<link>http://thedoublethink.com/2009/06/top-brands-on-twitter/</link>
		<comments>http://thedoublethink.com/2009/06/top-brands-on-twitter/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 00:02:04 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Channel Planning]]></category>
		<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[ibm]]></category>
		<category><![CDATA[many eyes]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[revolution magazine]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=554</guid>
		<description><![CDATA[Revolution Magazine brought out a list of the top mentioned brands on Twitter recently.  
 
I mapped the companies on a scatterplot using Many Eyes (please be patient as this page can take time to load).  There were a few outliers like Starbucks so I took the log of both the mentions and followers to make [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><a href="http://www.revolutionmagazine.com" target="_blank">Revolution Magazine</a> brought out a list of the <a href="http://www.revolutionmagazine.com/news/904325/100-mentioned-brands-Twitter/" target="_blank">top mentioned brands on Twitter</a> </span></span><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">recently.<span style="mso-spacerun: yes">  </span></span></span></p>
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<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">I mapped the companies on a scatterplot using <a href="http://manyeyes.alphaworks.ibm.com/manyeyes/" target="_blank">Many Eyes</a> (please be patient as this page can take time to load).<span style="mso-spacerun: yes">  </span>There were a few outliers like Starbucks so I took the log of both the mentions and followers to make the map legible.</span></span></p>
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<p><script src="http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/0c7a8bba554e11deb04d000255111976/comments/0c7fbc16554e11deb04d000255111976.js" type="text/javascript"></script></p>
<p><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">The dots on the horizontal axis represent brands that do not officially participate in the conversations on Twitter (they have no followers).<span style="mso-spacerun: yes;">  </span>The ones on the right hand side of the graph (Apple, Microsoft and AIG for example) are mentioned frequently in conversations so they might want to consider taking a more active role.<span style="mso-spacerun: yes;">   </span></span></span></p>
<p><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;"> </span></span></p>
<p><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">For the brands that do have followers there seems to be a correlation between followers and mentions.<span style="mso-spacerun: yes;">  </span>That makes sense intuitively.<span style="mso-spacerun: yes;">  </span>Brands in the top right quadrant are very active and the ones on the bottom left are not.</span></span></p>
<p><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;"> </span></span></p>
<p><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">If you draw an imaginary trend line through the scattercloud you would find brands on that line to have a number of followers that is in proportion to the volume of mentions they get.<span style="mso-spacerun: yes;">  </span>Brands above the line however get followed more than they are talked about.<span style="mso-spacerun: yes;">  </span>It’s the other way around for brands below the line.<span style="mso-spacerun: yes;">  </span>If you mouse over the dots on the graph you see which brands fall where.</span></span></p>
<p><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;"> </span></span></p>
<p><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;">I think we need more data to really interpret the graph.<span style="mso-spacerun: yes;">  </span>Being followed more than being talked about could be good or bad depending on the engagement levels of the followers.<span style="mso-spacerun: yes;">  </span>Being talked about more than being followed could be good or bad depending on the sentiment of the conversations about the brand. <span style="mso-spacerun: yes;"> </span>Even if the interpretation of this graph isn’t 100% clear, I thought I’d post it anyway as I think it is interesting to compare brands visually. <span style="mso-spacerun: yes;"> </span>Would love to hear your thoughts.</span></span></p>
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		<title>Sixth Sense</title>
		<link>http://thedoublethink.com/2009/05/sixth-sense/</link>
		<comments>http://thedoublethink.com/2009/05/sixth-sense/#comments</comments>
		<pubDate>Fri, 29 May 2009 19:36:33 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[patti maes]]></category>
		<category><![CDATA[perceptive pixel]]></category>
		<category><![CDATA[Pranav Mistry]]></category>
		<category><![CDATA[sixth]]></category>
		<category><![CDATA[sixthsense]]></category>
		<category><![CDATA[visualization]]></category>
		<category><![CDATA[visualizationdata]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=488</guid>
		<description><![CDATA[
 
 
A couple of weeks ago I wrote a small post about Perceptive Pixel’s touch screens.  I think they are still miles ahead of other players in that space and I have also heard their screens have become more affordable.   However it looks like the next generation data user interface is already on the horizon.  The [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><a rel="attachment wp-att-489" href="http://thedoublethink.com/2009/05/sixth-sense/sixthsense/"><img class="alignnone size-medium wp-image-489" title="sixthsense" src="http://thedoublethink.com/wp-content/uploads/2009/05/sixthsense-300x224.png" alt="sixthsense" width="300" height="224" /></a></span></span></p>
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<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">A couple of weeks ago I wrote a small post about <a href="http://thedoublethink.com/2009/04/sas-and-wii/ " target="_blank">Perceptive Pixel’s touch screens</a></span><span style="font-size: small;">. <span style="mso-spacerun: yes"> </span>I think they are still miles ahead of other players in that space and I have also heard their screens have become more affordable.<span style="mso-spacerun: yes">  </span><span style="mso-spacerun: yes"> </span>However it looks like the next generation data user interface is already on the horizon.<span style="mso-spacerun: yes">  </span>The screen could be the palm of your hand.<span style="mso-spacerun: yes">  </span>Have a look at Patti Maes’ presentation of <a href="http://www.pranavmistry.com/projects/sixthsense/" target="_blank">sixthsense</a> below.</span></span></p>
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