I remember the first time I showed a heatmap of a website to a client in a new business pitch a couple of years ago. They thought it was the coolest thing they had ever seen and I believe we won the pitch just because of it. Nobody was doing it at the time. We [...]
I have been pretty obsessed with a little side project over the last couple of weeks which explains why activity on the left column on this blog has been low … . It all started about a month ago when a colleague in London told me about the Korg drum computer app on the [...]
Last week Ogilvy launched their new thought leadership program called the Red Paper series. I was fortunate enough to be able to write the very first one – Learning to read the river. The paper describes how all the data that is generated today provides a huge opportunity for companies to grow their business. It [...]
Imagine this – a Census worker walks on dirt road deep in the woods somewhere in North Michigan. After half an hour she reaches a bungalow, the 1st sign of life she’s seen in a while. Just as she pulls out her new 2010 Census form she sees a bag hanging from the doorknob. In [...]
The latest video on thedoublethinkTV is an interview with Dominique Hanssens, Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school’s faculty chair, associate dean, and marketing area chair. From July 2005 to [...]