In my previous post I talked about how, contrary to popular belief maybe, people are watching more TV than ever and that they are engaging with TV advertising. In this post we will look at whether TV is still an effective medium.
There is an increasing amount of empirical evidence that suggests TV advertising is getting [...]
You might have noticed the little video on the top right of our screen. We will be posting video interviews with interesting people Colin and I run in to. We will be adding more videos over the next few weeks. You will also be able to find them on our YouTube channel.
The first video is an [...]
This is a bit of a geeky post so apologies in advance. But I have been meaning to write about how fantastic I think Google Analytics Intelligence is. If you are not sure what I am talking about have a look at the video below.
I love it for a number of reasons. First of all it [...]
People have been buying and selling data about consumers for a long time. Companies like Axciom have been doing this for years in the direct marketing business. But recently a new breed of companies has been popping up who are acquiring and selling data about consumers in the online advertising space. Companies like BlueKai and Datran [...]
On Sunday I wrote a small post about how UK company Prozone captures all English Premier League soccer matches on video and then uses that footage to create a database of every shot, pass, tackle and assist made by every player (according to a comment on that post Opta Sports are powering the Guardian Chalkboard [...]