It seems like every digital marketer and agency is talking about the power of listening to your consumers in the digital space. This is fuelled by an entire industry of online listening technology providers that have popped up over the last few years. They all promise the ability to mine the incredible wealth of information [...]
We’re all about to hear a lot more about the US Census. A $400,000 grassroots campaign encouraging people to participate is about to break, leading up to “Census Day”, on 1st April, 2010.
Although this is a vital institution (be sure to fill in your form!), most of what it will reveal can be already [...]
Great little demo video on YouTube Insights for Audiences. This is a fantastic tool that allows you to gain insights into audiences that are interested in various content categories on YouTube. This goes beyond the traditional demographic insights. You can look at audiences music tastes, political views, brand preferences and much more. I can see applications [...]
Need help planning the weekend? Go to goby.com. I just came across this great new search engine that is designed to help people plan their free time. According to the site it has 2 missions – providing a superior search experience and help to solve frustrations involved in planning free-time activities.
According to its FAQ [...]
I’ve always been very interested in internal branding. The ‘War for Talent’ as McKinsey called it, seems to be one of the greatest of CEO concerns.
Brands help morale. This makes intuitive sense. People feel proud working for a great brand, so it helps recruit, retain and motivate people.
You can argue that most [...]