Archive for the “Channel Planning” Category
You might have noticed the little video on the top right of our screen. We will be posting video interviews with interesting people Colin and I run in to. We will be adding more videos over the next few weeks. You will also be able to find them on our YouTube channel.
The first video is an [...]
Revolution Magazine brought out a list of the top mentioned brands on Twitter recently.
I mapped the companies on a scatterplot using Many Eyes (please be patient as this page can take time to load). There were a few outliers like Starbucks so I took the log of both the mentions and followers to make [...]
Yesterday was Memorial Day in the US - the official start of the summer BBQ season and everyone seemed to have their grill out in the city. I had a few friends over for a BBQ and decided to prepare a smoked brisket. I followed the instructions of this enthusiastic grill master and slowly cooked [...]
A couple of weeks ago, McKinsey came out with the results of their study on “Measuring Marketing”. In one of their questions they asked whether companies planned to change their marketing budget in the next 12 months. The results are displayed below.
While the overall picture is negative, I was surprised by the spread of these [...]
Ford is among the latest major advertisers to finally using engagement measures to price TV buying deals. This is further proof that such measures have become a new standard.
NBC started this three years ago when it guaranteed engagement scores for Toyota. Then just before the upfront in 2007 NBC extended this offer to all advertisers. [...]