My goal is to create a website that helps you find the education and tools that can enable you to build an online lifestyle business of your own design, which is exactly what I'm doing.

A few words about my background…

Up until the summer of 2013 I worked for twenty years in financial services, and at the beginning, I loved it. In fact I loved it right up until about 2008/09 at which point the love just dried up.

By mid 2010 I absolutely hated it, but I did absolutely nothing about it!

Whilst I was hating the 9 to 5, the job had made the rest of my life pretty easy, so I just kept on doing it. Carving out a deeper and deeper rut for myself every single day.

As I look back now I find it hard to believe that by the beginning of the summer 2013 I was still doing this to myself.

Thankfully for me, the company that I was working for at the time had to make a raft of redundancies, of which I was one.

I had finally been woken from my mid-career slumber, albeit as unceremoniously as someone being turfed out of a hammock mid-snooze!

But what to do from here?

Well, I didn’t really know, but I was certain that I was done climbing the career ladder at a big corporate. I’d had my fill of office politics that was for sure.

Over the next few months I spent ages searching the internet for online business ideas, mainly I was looking for marketing related stuff as this was an area I wanted to be more closely involved in.

After a lot of searching I was feeling thoroughly uninspired so to further define my search I wrote down three things I was really interested in, they were:

→ Digital marketing

→ Personal development

 Maximizing my potential and helping others do the same

The search resumed, I signed up for a lot of different stuff, spent a bit of money…got nowhere. Or nowhere that really excited me and left me with the gut feeling that this was the thing I’d been looking for.

Eventually, after a lot of research, and the odd go on the PlayStation, I did start to gain some traction.

And from then, I doubled-down on my effort and the traction started to gain real momentum.

I’ve been learning and working online ever since.

The learning curve has been really steep at times and to make progress you need to apply consistent mindful effort, as you do for anything worthwhile…and for this reason an online business is not for everyone.

Working for myself in the digital economy and carving out my own way has definitely been the right thing at the right time for me.

Maybe you think this could be the right thing for you too? If so, I hope you find this website a useful resource.

I still have a lot to learn and certainly don’t claim to have all the answers but I’m happy to share whatever I’ve learnt so if you’d like to ask me anything, please feel free to get in touch with me via the contact form on this site.

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