Affiliate Lab Review

By: andrew tk

Affiliate Lab is Matt Diggity's full-stack affiliate marketing training program that leaves no stone unturned. Whether you're new to affiliate marketing or have some solid experience, there is seriously valuable knowledge being shared inside!

Hey there! Welcome to my Affiliate Lab Review for 2024.

I've spent hundreds of hours inside Matt Diggity’s Affiliate Lab course, because it's one of my ‘go-to' training programs for whenever I get stuck…

…and for when I want to add a new strategy into my affiliate marketing business.

But, in this review, I had to look at it with fresh-eyes.

Does it offer enough high-quality training, for someone completely new to affiliate marketing, to achieve success?

I ranked it mostly on the quality of training content, but also on usability and value for money.

Ready to find out if Affiliate Lab can put you on the fast-track to long-term, sustainable, affiliate marketing success?

Okay, let's find out!..

Affiliate Lab – Key Info

📣 AboutHow to create, grow, and sell profitable affiliate sites.
💰 Price$997
✅ ProsBreadth and depth of training is outstanding.
❌ ConsVolume of course material could be overwhelming.
🥇 OpinionOutstanding affiliate training from the very best.

Affiliate Lab Pros and Cons

It's fair to say that I'm a big fan of Affiliate Lab.

But, nothing's perfect!

So with that said, here's a few things I love, and don't love about the training.

Affiliate Lab Pros:

  • Assumes nothing, so great for beginners;
  • Training goes deep, so great for intermediates;
  • Regularly updated with new modules being added;
  • Some modules are unique to this course, info you won't find anywhere else;
  • The bonus stack is loaded with high-quality, advanced tricks and tips;
  • One of the modules is pure affiliate marketing gold-dust.

Affiliate Lab Cons:

  • Sound quality on a few of the videos needs sorting;
  • Stack of content a little overwhelming.

30-Day 100% Money Back Guarantee

Who Even Is Matt Diggity Anyway?

affiliate lab by matt diggity logo

Think kind of like the Han Solo of SEO, but without the Millennium Falcon…and maybe a little geekier.

In the world of affiliate marketing, SEO, online lead generation, you'd be hard pushed to find anyone with higher level skills.

I could bang on endlessly about this guys online marketing achievements but to save time just go check out his ‘About Me' page on Diggity Marketing.

Luckily for you and I, Han, sorry! Matt, decided he didn't want to keep his extensive knowledge to himself…

…he decided he'd like to share it, with anyone prepared to invest time and money in themselves.

And that is why Affiliate Lab exists and is available for you to buy.

So with that said…

…let's now tear this course apart, inside-out and back-to-front. 

Affiliate Lab by Matt Diggity

Is this affiliate training worth investing your time and money in?

Does it deliver on what they say it can?

In case you're not certain, this is what it claims to deliver:

Get a proven, test-backed blueprint for ranking, monetizing and flipping high-competition affiliate websites”.

Affiliate Lab

Here’s the Deal:

Product/Program: Affiliate Lab 

Product/Program Owners: Matt Diggity

Opportunity: “The only course you will ever need to rank, earn and flip websites”.

Price: $997

Money Back Guarantee: Yes, 30-day full refund

30-Day 100% Money Back Guarantee

Affiliate Lab – What's Inside?

Jeez, there is a lot inside this training program.

So let's start with a simple overview of the whole course and how it's structured.

Affiliate Lab is a course bundle, made up of the multi-module Core Program, plus a generous bonus stack.

…this is what you're going to get when you sign-in:

  • The Affiliate Lab (Multi-Module Core Program)
  • Website Flipping Masterclass
  • The Beginner Lab
  • Checklists & SOP's (supporting downloadables)
  • The Truth About Penalties
  • Outreach Masterclass
  • The Affiliate Email Marketing Masterclass
  • The Affiliate Portfolio Playbook
  • Optimize Your Life
  • SEO Testing Guide Book
  • The Content Scaling Playbook
  • Topical Authority Masterclass
  • 301 Redirect Mastery
  • AI Content Generation Playbook

That's a big bundle of stuff.

It's really the core Affiliate Lab program that you've paid for…

…the rest of this lot is a bunch of bonuses:

affiliate lab bonuses screenshots from within the affiliate lab course

High quality, high value bonuses.

We'll come back to these later, after we've looked inside the core program.

the affiliate lab core training

The Affiliate Lab (Core Program) is delivered in video format, across multiple modules, and covers the following broad areas:

  • Introduction
  • Niche Selection
  • Onsite SEO
  • Offsite SEO
  • Technical Audits
  • The Kitchen Sink
  • The Medic Buster
  • The Authority Site Module
  • What's Next

Inside the core course, you'll find over 150 video lessons.

These lessons cover pretty much everything you need to know to get your own successful sites up and running.

Let's take a look at each of the modules…

Module – Introduction

This opening module explains how to get the best out of the course and introduces you to Matt Digitty and his approach to building successful niche and authority sites.

This is a great high-level view of the affiliate business opportunity and what to expect from the course.

  • Introduction and Welcome Video (11:07)
  • The Most Important Lesson in this Training (5:16)
  • How to Join The Lab’s Facebook Group (0:46)
  • How to Speed Up Videos (1:20)
  • The Six Figure Flipper Club (1:58)
  • Latest Google Updates Buster

Module – Niche Selection

affiliate lab niche selection video image

This module is all about niche selection and Matt Digitty covers it in remarkable depth.

Get your niche selection right and you have laid the foundation on which you can build success for years to come.

This section is massively important and not to be underestimated.

If you choose a stinker of a niche, you may do everything else perfectly, but still not see results.

Learn this module inside-and-out, and apply the knowledge being given to you in choosing a winning niche.

  • Introduction to Niche Selection (3:16)
  • Niche vs Authority Sites (5:27)
  • Niche Hunting (13:04)
  • Niche Grading Tool (24:34)
  • Why We Don't Use Amazon (4:35)
  • How to Find Non-Amazon Affiliate Programs (12:03)

Module – Onsite SEO

affiliate lab course onsite seo video image

Between this Onsite SEO module, and the following Offsite SEO module, you basically have a standalone, full-stack SEO course that Matt Diggity could sell for the price of Affiliate Lab.

This is top-level, hard-to-find SEO knowledge, all relentlessly lab-tested, field-tested and fully-proven by the time it gets into your hands.

I have been through this full module multiple times now and I never fail to be amazed at the depth of knowledge being shared within it.

I know it probably sounds like I'm fan-boying but this is genuine quality.

  • Domains and Hosting (3 videos)
  • Keyword Research (6 Videos)
  • Site Architecture (4 Videos)
  • Content Building (7 Videos)
  • Site Building – Single Page (8 Videos)
  • Site Building – Site Wide (12 Videos)
  • Onsite Optimization (10 Videos)
  • Featured Snippets (3 Videos)
  • Monetization (6 Videos)
  • Conversion Rate Optimization (10 Videos)
  • Website Maintenance (5 Videos)

Module – Offsite SEO

affiliate lab course offsite seo video image

Quite a few affiliate courses totally avoid this subject, probably because what we're really talking about here is building backlinks to your site…and Google says that you shouldn't really pro-actively build backlinks.

As a personal experiment, I have tried launching new sites without any kind of offsite SEO strategy…and all I'll say is the results aren't for sharing…'cos they ain't pretty!

In this module, Matt Diggity gives you his exact link building strategy blueprint.

  • Creating a Google Persona (3 videos)
  • Social Fortress Creation (8 Videos)
  • Anchor Text Analysis (3 Videos)
  • Local Citations (3 Videos)
  • Social Signals Building (2 Videos)
  • The Bulletproof Backlink Strategy (12 Videos)
  • Optional – PBN Link Building (5 Videos)
  • Tier 2 Link Building

Module – Technical Audits

the affiliate lab course technical audits module

This was definitely not my favourite module to go through, because I'm just not an ‘auditing' type of person.

Sometimes though, the only way to figure out the best way forward for your site is to put it through a rigorous audit.

And as an affiliate marketer, from time-to-time, this just has to be done, so you might as well learn how to go about it properly.

  • Google Search Console (7:46)
  • Negative SEO (7:33)
  • Technical Onpage & Offpage Audits (11:22)
  • How to do an Ahrefs Audit (3.51)

Module – The Kitchen Sink

the kitchen sink module video image

‘The Kitchen Sink' is a troubleshooting guide to help you resolve some of the issues you may face once you have your authority site up and running.

Matt Diggity goes through a number of tactics you can deploy to get your site unstuck, in the event you're not getting the results you believe you should be getting.

I love this module and have used most of the tactics taught, to very good effect. But, it's going to be of most use once your site has been going for a little while.

  • When Sites Get Stuck: The Kitchen Sink (2:26)
  • Site Size Explosions (8:09)
  • The “Set Up” Technique (4:34)
  • Content and Mark-up Injections (4:15)
  • The Nitty Gritty (3:14)

Module – The Authority Site Module

affiliate lab authority site module video image

Here you are introduced the concept of creating authority sites, over niche sites.

Whether you build a niche site or an authority site, the process is pretty similar. At the end of the day, an authority site is really just a grown-up niche site.

But there is a very important lesson here, and that is to be careful not to choose to narrow a niche when you are getting started.

You want to go for a niche with room to grow into, so that you are able to progress your site into ‘authority' territory.

Here's a simple example:

You may know a lot about BMX wheels and be considering building a site called something like ‘'.

You've pretty much limited yourself here to only ever being able to produce content about BMX wheels.

But, if you built a site called ‘' you could still start out only writing about BMX wheels, but you have left the door open to go into all things BMX further down the line.

  • Building Authority Sites (5 videos)
  • Backlinks for Authority Sites (2 Videos)
  • What to do When you Hit Authority Mode (3 Videos)
  • Authority Site Pitfalls (12:57)
  • Building Real E.A.T. (12:42)

Module – What's Next

Matt Diggity course video image
  • In Closing (3:19)
  • Scaling Multiple Affiliate Sites (18:47)

As you can see, Affiliate Lab is stacked full of quantity.

But is it equally stacked full of quality?

You bet it is! Serious quality.

And if you haven't already found out for yourself…

…that is a hard thing to find when it comes to affiliate marketing courses.

A Few Of The Best Bits

There are a few things that you have to know if you want to get good at affiliate marketing:

1. Niche Selection

If you can't find and analyse profitable niches, you are dead in the water before you've even started.

Affiliate Lab covers this area in massive depth and includes the LeadSpring Niche Grading Tool… that you can select your niche based on profitability and rank-ability. Not guesswork.

2. SEO

Unless you're happy to pay for all of your traffic, you're going to need to get pretty decent at SEO.

Matt Diggity is one of the best SEO's there is.

This course is stacked full of both onsite and offsite SEO techniques…

…so that you can beat your competition to the top ranking positions organically.

Ahhh, the bane of every affiliate marketers life.

But you're gonna have to do it if you want to rank on the front page of the SERP's.

Can you believe that a ton of affiliate programs totally ignore this whole area?

Affiliate Lab does not.

Within this course you will find 12 dedicated videos inside ‘The Bulletproof Backlink Strategy' module.

On top of that, you've also got a whole bonus course called ‘Outreach Masterclass'.

Outreach Masterclass covers just about everything you will ever need to know about getting backlinks through outreach.

Get powerful backlinks and you will build yourself a powerful, profitable site.

There's other important stuff obviously, but get these three key skills right and you will be in good shape.


Is Affiliate Lab good for beginners?

Definitely. There is a whole 14 video module totally aimed at absolute beginners. Affiliate Lab is a genuine full-stack course that can take you from total newbie to advanced niche/authority site owner.

Does Affiliate Lab teach you how to find a great niche?

Yes, there is a big focus on being able to find and select a suitable niche. You are also given a proven niche grading tool to help with uncovering the best opportunities.

Does Affiliate Lab teach how to progress from a niche site to an authority site?

Yes. There is a big focus on this area. Building authority sites is Matt's focus and his knowledge of how to make this progression really comes cross within the course.

Does Affiliate Lab teach how to produce content that will rank in Google search?

Absolutely. There are 7 videos inside the ‘Content Building' section all totally dedicated to producing and publishing quality content that stands the best chance of getting ranked well in the SERP's.

Does Affiliate Lab have a community forum or private Facebook Group?

Yes, the course includes access to a private Facebook Group.

Does Affiliate Lab have an example website I can check out to see how to go about things?

Yes, there's a really useful niche site that the course uses as an example. This was perfect for me as I tend to learn better by reverse engineering.

Does Affiliate Lab show how to generate improved affiliate commissions from existing content?

Yes. There is an entire section of the course all about Conversion Rate Optimisation, which is basically how to generate more income from existing content. This a great module that I learnt a ton from.

Anyone Want To Know What's Inside The Bonus Stack?

Just a quick rundown?

I don't want to go into the stack in a ton of detail because in total it almost doubles the size of the course.

And I really do need to get on and do something else at some point!

Here goes

Bonus #1. Website Flipping Masterclass

This bonus is a 14 video masterclass that goes all the way from introduction…

…to delving deep into buying and selling online businesses, presented by Empire Flippers.

What type of digital assets should you build?

How do you best prepare your digital assets for sale and maximise their value?

How to go about buying digital assets?

Bonus #2. The Beginner Lab

Aimed at anyone totally new to the digital world.

This bonus takes you step-by-step through just about every aspect of laying the foundations for your digital business.

It assumes zero knowledge.

Bonus #3. Checklists & SOP's

Okay, well, this one really is exactly what is says on the tin!

Done-for-you downloadable checklists and Standard Operating Practises for running your new business.

Bonus #4. The Truth About Penalties

There's a ton of misconceptions out there about penalties.

Just the thought of a Google penalty is enough to give most affiliate marketers nightmares.

But actually, if you understand them, they are rarely anything to worry too much about.

In this bonus, you’ll find out why penalties happen and how to get them removed…

…as well as how to fully recover from them.

Bonus #5. Outreach Masterclass

Effective outreach increases your brand recognition and boosts revenue.

Outreach marketing enables mutually beneficial cooperation between all of the involved parties.

Done properly, outreach marketing tends to be more potent than other forms of marketing. 

This bonus shows you how to go about it the right way.

Bonus #6. The Affiliate Email Marketing Masterclass

It's time to take a deep-dive into the many benefits of collecting emails for your affiliate business

Everything that it takes to create an effective email funnel.

Emails can be used in a lot of different of ways…. 

…from getting traffic back to your website, to promoting affiliate products and launching info products of your own. 

Do not overlook this powerful revenue generator.

Bonus #7. The Affiliate Portfolio Playbook

All the recognised pros and cons of either staying small versus scaling-up.

What it's possible for you to achieve should you decide to scale-up.

Plus, exactly how to determine whether or not you're ready to grow

Bonus #8. Optimize Your Life

Err, okay, sorry, I haven't actually got round to going through this one yet.

Maybe check back later?

Bonus #9. SEO Testing Guide Book

This bonus will show you exactly what SEO testing is.

And exactly why we should all run our own SEO tests, as well as what sort of things we should be testing.

SEO testing is all about finding new opportunities and making the right decisions based on data instead of guesswork.

Bonus #10. The Content Scaling Playbook

Kevin Meng presents this bonus module.

Haven't heard of him?

Look him up!

He is a content writing GandMaster!

Seriously valuable stuff not to be overlooked.

Bonus #11. Topical Authority Masterclass

This bonus will help you understand the theory behind semantic SEO and Topical Authority.

What will that do for you?

It will make it easier for you to create effective topical maps for your site…

…and thereby rank your content better.

Bonus #12. 301 Redirect Mastery

6 videos on how to use redirections to get traffic, links and content boosts from one website redirected to another.

Not something I've ever done myself, so I don't really have much to add.

Bonus #13. AI Content Generation Playbook

This final bonus module covers some of the pros and cons of AI generated content, such as: 

It's cheap, it's fast, it can help you achieve Topical Authority status quickly.

And the potential pitfalls of things like publishing AI content without human editing, and using AI content for money pages.

My Favourite Stuff

1. The Kitchen Sink 

I've been doing affiliate marketing for a few years now and I have found a ton of value all the way through this course.

But when it came to this module, I was finding out stuff for the very first time.

Most site owners will at some point experience one or more of their sites getting stuck just short of page one on Google.

It's frustrating.

You look at all the SEO metrics and you just can't understand why your content isn't completely smashing it, ‘cos it should be.

Well guess what, it's time to throw the kitchen sink at it.

And these five videos tell you exactly how to go about it.

I would have paid the cost of the full course for this one module.

2. Scaling Multiple Affiliate Sites

Quite simply, how to build your affiliate empire while maximising your time and money along the way.

Matt shares the strategy he currently follows for building and flipping his site portfolio.


And gold-dust that I have gone back and watched again and again.

Any Up-Sells?

Nah, none. Pretty unusualtotally unheard of‘ when it comes to online courses.

What would they have left to sell you though?

They've pretty much piled everything they could have up-sold into the course bundle.

Affiliate Lab Review – Wrapping It Up

Affiliate Lab is a top course if you are…

  • Trying to find an all-in-one affiliate marketing, niche site and SEO course;
  • Looking for highly-actionable affiliate strategies and tactics;
  • Interested in scaling your existing business and potentially flipping your site/s.

In a world full of BS and shabby online courses, this training program blows the mould to pieces.

Everything you need to know…

…so that you can establish and run (and flip if you like) your own affiliate sites, is given to you in this course.

Nothing is held back.

My Experience: 9.5/10

Do I care whether you go with Affiliate Lab or with someone like WA or the SFM?

Yeah I do actually.

I've been all the way down the road with those kind of ‘business-in-a-box' systems.

And it didn't get me anywhere I wanted to be.

I hate seeing aspiring affiliate marketers make the same mistake as I did.

If you've got the work ethic and the desire to succeed, couple those two things with Matt Diggity's course…

…and I reckon you've put yourself ahead of 99% of people looking to get into affiliate marketing.

Got Any Questions About Affiliate Lab by Matt Diggity?

Hit me up, I’d love to hear from you, whether your experience has been good, bad or indifferent.

Just sign-up to thedoublethink email group in the box below.

Once you receive the welcome email from me, you’ll have my contact details so you can email me your questions directly.

I usually try to reply within 24 hours.

If you stumbled upon this article pretty early in your affiliate marketing fact finding mission…

…why not take a read of an earlier article on this site, all about affiliate marketing and how it works.


If you want to find out more about the proven industry secrets you'll learn inside Affiliate Lab, take a quick read of this page on Affiliate Labs own site.

And if you're ready to fast-track your affiliate marketing success right now…

sign-up via my affiliate link…to get a $200 discount off the cost of the course…so long as this limited offer isn't sold out! 

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