Last Updated on September 5, 2023 by andrewtk
What are the benefits of blogging for business?
Is it even worth business owners spending some of their finite resources on blogging?
There's certainly very little point in dabbling!
The odd blog post now and again is definitely not worth the bother.
To see the benefits of blogging for business, it's going to mean giving someone the job of writing blog posts at least a couple of times a week.
But get your blogging right, and there are many powerful benefits for businesses.
Let's take a look!..
- What Is Business Blogging?
- The Benefits Of Blogging For Business
- #1. Builds Brand Awareness and Company Voice
- #2. Establishes You as an Industry Leader
- #3. Increases Traffic to Your Site
- #4. Converts Traffic into Leads and Customers
- #5. You Can Repurpose Blog Content for Social Media
- #6. Drives Consistent Results Over the Long-Term
- #7. Blogging Boosts SEO Across Your Site
- Getting The Best Results From Your Business Blog
- Wrapping It Up!
What Is Business Blogging?
Business blogging is a further marketing tactic that can be used to get more traffic to your business website…
…therefore raising awareness of your brand, and hopefully, picking up new customers.
You can look at a business blog as a further marketing channel for your business.
Just like you'd consider other marketing channels such as direct mail, social media, email marketing etc.
And just like any other marketing channels that your business uses, ultimately you want it to support business growth!
The Benefits Of Blogging For Business
Now we've got all of that out of the way, let's look at a few of the tangible, measurable benefits of blogging for business.
In no particular order…
#1. Builds Brand Awareness and Company Voice
Just about every business wants to increase brand awareness.
And those same business also value increasing their company voice amongst their many competitors.
Blogging can do both extremely well!
What you blog about, the quality of the articles you produce, the fact that you will rank high in Google for industry related search terms.
This stuff will all play a big part in increasing brand awareness and company voice.
Don't believe me? Take a look for yourself at how many of the big brands are now blogging regularly over say ten years ago!
Many of them are also adding vlogging as a further marketing channel.
#2. Establishes You as an Industry Leader
This one ties on nicely with what we've just been speaking about.
Your brand is building, you company voice growing, and some people start to consider you as one of the primary players in your industry.
Being seen as an industry leader means people take significantly less time to trust you and your business.
The fact that your blog is offering high quality, valuable content to people will only serve to increase that level of trust even further.
#3. Increases Traffic to Your Site
Now I have no idea how many site visitors you are getting monthly…
…or how much of that traffic you are paying for from your ad budget.
But I am able to give you a cast-iron guarantee that if you blog regularly, about industry relevant stuff…
…you will get more traffic!
And what's more, is that this new traffic will be engaged, and it won't cost you a dime out of your online ad budget!
Get your content schedule right, and you'll be attracting engaged visitors who are searching for the exact topic that you're blogging about.
And more quality site traffic equals more leads, equals more sales.
What could be better?
#4. Converts Traffic into Leads and Customers
This is a further benefit that just rolls nicely off the back of the previous one.
Once you are bringing in more monthly search traffic through you blogging efforts…
…you can start to really pay attention to converting those visitors into leads and customers.
That's assuming of course that your website isn't already a finely tuned conversion machine!
Whenever you produce a new piece of blog content…
…think about how that piece of content might be able to filter visitors into the first stage of your marketing funnel.
Sometimes this will be real easy because the content is very focused on the industry, and very informative and educational.
Other times it may be more tricky to figure out an angle for a relevant lead magnet, because the content is focused on entertaining, rather than informing.
But there's always a way to come up with a relevant angle that will get your visitor thinking, and hopefully willing to jump into you funnel.
#5. You Can Repurpose Blog Content for Social Media
Number five of our powerful benefits of blogging for business is a very simple marketing time saver.
You're putting time and effort into producing great, industry relevant blog content, and your site is getting more traffic.
But it shouldn't stop there.
All of that top-notch, winning content can be very easily broken down, re-jigged, and syndicated across all of your social media channels.
And of course, wherever you reproduce parts of your original blog content, will link right back to the full piece.
Win, win, win, win, win!..Is that enough wins for you?
#6. Drives Consistent Results Over the Long-Term
Let's get real serious for a moment shall we?
I bet a fair amount of your online marketing activity is costing you ad spend?
And I bet also, that whatever results that particular piece of content, on whichever online channel, only really lasts while you're paying?
This is not the case with blogging.
You produce a great piece of blog content for your business now, and if you get your SEO right, it can be delivering well into the future.
And all the while, all you need to do is freshen the article up a couple of times a year!
#7. Blogging Boosts SEO Across Your Site
Google is just loving content right now.
Good quality content, published regularly, well, it just makes Google swoon!
And it's not simply your blog posts that will benefit!
Your whole business website will start to outrank competitors who are not up-to-speed with their blogging game.
Good quality content, published regularly…they're the key!
Getting The Best Results From Your Business Blog
I think we've probably hit on most of these points inside the content above…
…but just to add some nice clarity, let's sum up how to really maximise the success of your business blog.
Know Your Strategy
Do not just start throwing shit at a wall, hoping that some of it might stick!
As I'm sure you know, that's an absolute bolted-on recipe for disaster.
Build a powerful blogging strategy based on stuff like:
- How often you will post
- Average length of new blog posts
- Rotation of content types; informational, educational, entertaining etc.
- How many hours a week can be spent on new content
- Content promotion ideas
- New traffic goals and measurement
- Conversion goals and measurement
This is obviously not exhaustive but hopefully it's enough to nudge you in the right direction of building a blog strategy.
Choose Quality Over Quantity
It is real easy to go down the road of just pumping out content, and forgetting about quality.
But what is key to keep in mind when blogging for business, is that every post is trying to build relationships with potential customers.
So simply banging out a ton of posts will not cut it.
Add Value / Be Generous
If you set about building your blog thinking it's all about adding value to those people who are searching online for industry information…
…you're on the right track.
All I would add to that, is to not be afraid to genuinely add value.
Even past the point where you maybe feel totally comfortable.
I'm not saying you should give away the intellectual property that you've built your business on, but…
…don't shy away from sharing information that is out there, but maybe really hard for non-industry professionals to find.
So it's not a secret, but it's hard for the layman to generally uncover.
And don't be afraid of teaching people how to do what you do.
Many businesses think you'll lose customers by doing this, but in fact you'll gain them through this generosity.
Regular Posting is Key
I don't know why, but for some reason Google just seems to love regularity.
And it seems to love it much more than volume!
So decide how regularly your business can produce a new article, and stick to those intervals.
One article a week, every single week, without fail, seems to be more powerful than ten articles a month, but scattered randomly over the period.
Wrapping It Up!
Well that's just about it.
I'm really hoping that I've come at least some way to convincing you that there are plenty of strong benefits of blogging for business.
Either way, whatever you do, don't dabble, it won't get you results.
If you're in, be all-in!
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