Are you trying to find yourself some top quality affiliate marketing training?
Are you also wondering whether or not the training on offer at Clickbank University fits the bill for what you’re looking for?
I’ve been through the Clickbank University 2.0 training to the point where I now know it inside out and back-to-front.
If you want me to help you out with this tough decision…keep reading.
What Is Clickbank University 2.0?
Clickbank University is an training program originally created in 2013 by Justin Atlan, Adam Horwitz and Matt Hulett.
It’s primary purpose is to teach digital product creators/owners how to go about making their products available via the Clickbank Marketplace.
It’s secondary purpose is to teach affiliate marketers, who want to sell other people’s products online, how to succeed by selling products from the Clickbank Marketplace.
Since 2013 the course has had a big upgrade to its current version.
As mentioned earlier, this course has been created by Clickbank, so the emphasis of this training program is on using the Clickbank Marketplace itself.
Here’s what the people at Clickbank University say about themselves…
We’ve worked hard to turn ClickBank University into one of the best training programs on the internet. Packed with step-by-step videos, interviews with experts, incredible tools, and fantastic support.Clickbank University Team
Do they deliver on this? Is this training program really one of the best on the internet?
In my opinion…
…if we’re looking at the first section of the course, aimed at product creators/owners, then yes, I think the training is pretty damn good.
When it comes to the pure affiliate marketing training, aimed at people who want to learn how to sell other peoples products online, I think there are better training programs out there.
Inside Clickbank University 2.0 Members Area
Section 1: Vendors
The Vendors area is put together like this:
Wk 1: How It Works
Wk 2: Finding Your Perfect Product
Wk 3: Creating Your Avatar
Wk 4: Creating Your Product
Wk 5: Creating your Perfect Upsell
Wk 6: Sales Copy & Conversions
Wk 7: The Easy Video Sales Letter
Wk 8: Finalising your Product
Wk 9: Getting onto ClickBank
Wk 10: Managing JV Relationships
Wk 11: Split Testing
Wk 12: Scaling your Success
You’ll have noticed that this is the training for those of you looking to create your own products.
It’s structured as a 12 week course and is taught by Justin Atlan.
Let’s dig just a little bit deeper into this section so you get a bit of a feel for what you’re going to find inside:
Week 1: How it Works and Setup for Success
- Introduction [3:35]
- Mindset for Success [6:30]
- Product Perfect Plan [6:13]
- Creating Goal Fuel [7:05]
Week 2 – Finding Your Perfect Product
- Introduction [3:05]
- Discovering Your Passion [24:02]
- Analyzing Your Market [25:16]
- Learning From Your Competition [7:07]
Week 3 – Creating Your Avatar
- Introduction [2:38]
- Finding Your Avatar’s Desires and Fears [6:19]
- Creating Your Elevator Pitch and USP [6:12]
- Choosing a Name and Domain [12:30]
Week 4 – Course Content Creation & Outsourcing
- Introduction [2:47]
- The Ultimate Outline [12:09]
- Product Formats [7:46]
- The Content Structure Blueprint [10:38]
Week 5 – Your Perfect Upsell to Maximize Sales
- Introduction [1:49]
- Understanding the Numbers [5:29]
- Upsell Types & Faster, Easier or Better Formula [7:46]
- Upsell Sales Copy & Pricing [11:40]
Week 6 – High Converting Sales Copy
- Basics of Copy [15:4]
- The Big Idea [10:27]
- A Copy Template [29:11]
Week 7 – The “EASY” VSL
- Introduction [4:43]
- PowerPoint Process [27:35]
- Camtasia Tech Training [10:05]
- Outsourcing Slide Creation, Voiceover, Video [12:19]
Week 8 – Finalizing Your Product Via Clickbank Builder
- Introduction [3:00]
- Customer Experience Flow [7:45]
- Sales Page Creation [29:09]
- Product Page Creation [8:49]
Week 9 – Getting up on Clickbank
- Introduction [1:12]
- Setting Up Your Website and Items [9:30]
- Making a Test Purchase [19:03]
- Creating Your Marketplace Listing [9:15]
Week 10 – JV Managing
- Introduction [3:12]
- Affiliate Mentality and Approach [11:57]
- Creating Affiliate Tools [3:54]
- Getting Into the Affiliate Circle [14:26]
Week 11 – Split Testing
- Introduction [3:31]
- The Testing Blueprint [8:12]
- How to Test Using Tools [25:54]
- The ClickBank University Case Study [17:44]
Week 12 – How to Scale
- Introduction [2:06]
- Funnel Creation with Affiliate Offers [7:13]
- Creating a Product Line [5:23]
- Coaching, Consulting, Speaking [10:52]
If you checked out the module and individual video titles above, you’ll see that in this vendors section you’re going to learn how to:
Research and develop your product as well as identify your target market;
Build an online course, from content creation, to course structure and outsourcing;
Write sales copy and how to structure and price up-sells for maximising sales;
Split test sales pages and how to scale-up your business.
Vendors Section – What I Think
This is a pretty comprehensive section with a lot of high quality content.
If you’re seriously considering developing your own products and making them available on Clickbank, you’re going to get a lot of value from this section of the course.
Section 2: Affiliates
The Affiliate portion is 8 weeks, and broken down like this:
Wk 1: Affiliate Marketing on ClickBank
Wk 2: Affiliate Marketing
Wk 3: Finding Your Passion
Wk 4: Ultimate Affiliate Funnel
Wk 5: Always Over Deliver
Wk 6: Writing the Perfect Swipe
Wk 7: The Email Blueprint
Wk 8: Scaling and Expanding
This section is taught by Adam Horwitz.
It starts off by taking you through the basics of affiliate marketing, and gives an overview of navigating the Clickbank Marketplace.
Like we did for the vendor section above, let’s delve a bit deeper into exactly what the affiliate section covers:
Week 1: Affiliate Marking on Clickbank
- Affiliate Profit Plan [4:25}
- Setting yourself up for success [5:25]
- Setting Goals – how goals & mindset can help you achieve results [8:10]
Week 2: Understanding Affiliate Marketing
- Introduction [1:30]
- Affiliate Basics [6:07]
- Navigating Through the CB Marketplace [13:07]
- Secrets of the Top CB Products [5:20]
Week 3: Finding Your Passion
- Introduction [1:31]
- Discovering Your Passion [3:03]
- Researching Products in Your Niche [4:59]
- Picking the Perfect Product [5:36]
Week 4: The Ultimate Affiliate Funnel
- Introduction [1:03]
- The Truth About Traffic [4:22]
- Affiliate Funnel 101 [5:44]
- Building Squeeze Pages [14:38]
Week 5: Free, Free, Free – Always Over Deliver
- Introduction [1:20]
- Building a Relationship with Your List [4:02]
- Different Ways to Deliver Free Content [6:28]
- Outsourcing Your Content [5:44]
Week 6: Writing the Perfect Swipe
- Introduction [1:28]
- Getting Them to Open the Email [6:04]
- Making Sure They Click [6:17]
- Offering Bonuses [5:26]
Week 7: The Email Blueprint
- Introduction [1:17]
- Using Broadcasts [12:30]
- Automating Your Emails [8:11]
- Creating Quality Content [5:44]
Week 8: Scaling and Expanding
- Introduction [1:53]
- Toolkit Traffic Area [2:30]
- Opening the Flood Gates [5:30]
- Creating a Product [6:34]
If you’ve read the module and individual video titles above, you’ll see that in the affiliate section you’re going to learn about:
Selecting a viable niche and how to find the best products to promote within that niche;
Traffic and how building an email list is a great way to build your business for the future;
Building squeeze pages and offering content that’s of value to people who sign up to your email list;
Writing email copy, and setting up your email autoresponders.
Affiliates Section – What I Think
Becoming an affiliate marketer has the potential for easier earnings than going down the vendor route…
…if you learn how to do it really well.
Will this section of the training teach you how to become a great affiliate marketer? I’m not sure it will.
The content is just too thin for my liking, and they only cover paid traffic sources…which is a great way to get yourself into serious bother as a total newbie affiliate marketer.
Section 3: Traffic
This is how the traffic section is put together:
Pt 1: Facebook Advertising
Pt 2: Facebook Advertising
Pt 3: Facebook Advertising
Pt 4: Instagram Shoutouts
Pt 5: Instagram Shoutouts
Pt 6: Instagram Shoutouts
A few different traffic sources are covered in this section of the course.
Instead of the weekly video lessons adopted so far, this section is covered via a webinars.
Each traffic source is presented by an expert in that particular area and each webinar is typically around 1 – 1.5 hours long.
You’ll notice that all of the traffic sources taught are paid traffic sources. I worry about this for anyone totally new to affiliate marketing.
When I first started out learning affiliate marketing the training I had was all about paid traffic sources.
What happened?..I got absolutely rinsed, every which way.
Section 4: Toolkit
This section is all about the tools you might want to use in getting yourself up and running:
1: Setting Up with GoDaddy
2: Creating with PowerPoint
3: Editing with Camtasia
4: Recording with Camtasia
5: Apowersoft Screen Recording
6: Design Banners with Canva
7: Funnels with CB Builder
8: Visual Website Optimizer
9: Conversions with Optimonk
10: Social Media and Hootsuite
11: Outsourcing with UpWork
12: Automating with Aweber
All online marketers use a range of tools for web design, optimisation, social media, outsourcing, etc, and the above is simply a few that are favoured by the Clickbank guys.
When you get to the stage of selecting the tools you’re going to use, have a good lock around to try and find what will suit you best in each area.
In addition to all of the training outlined above, you also get access to the CBU Forum, and CBU Live Q&A Sessions.
Like most forums, the Clickbank University Forum is a place where all members can get together and share info about what’s working well and what isn’t.
Not much more to say other than that really.
CBU Live Q&A
The live Q&A Sessions are pretty decent and well worth you getting online for.
If you can’t get on at the time of original broadcast, recordings are made available to members almost immediately.
Yeah there is and they start hitting you with it early…for me it was before I’d even completed my course purchase.
This is the big up-sell:
Clickbank Builder 2.0
This is Clickbank’s own website builder developed to help you create websites, landing pages, offer pages etc.
It’s a fairly decent drag-and-drop builder but at the price they want I’d be expecting it to be the world’s best…which it isn’t.
This up-sell will set you back a chunky $594.
I find this way too pricey for a website builder.
I’m using an outstanding drag-and-drop page builder called Elementor which only cost me somewhere in the region of $50.
I would give this particular up-sell a miss if I were you.
What I Like About CBU 2.0
1. Vendors Section
I really think this section is very decent.
There’s not an awful lot of training out there for people looking to create and launch there own products.
You not only get lessons on product creation but also on how to bring your product to market through using affiliate marketers via Clickbank.
2. Created by Clickbank for Clickbank
Well, if you really want to know how to use Clickbank, you could do a whole lot worse than signing up to the training course built band presented by Clickbank.
I’m usually unimpressed with the online communities of online courses, but I thought this one was decent. Questions get answered in a reasonable timeframe and experienced members help out less those with less experience.
What I Don’t Like About CBU 2.0
1. Locked Training Modules
I know that their thinking is that by locking the training you keep people learning in bite sized chunks and thereby help stop overload and confusion.
But come on, the first week of the affiliate section is a total of 18 minutes training.
This is a bit ridiculous, anyone would think it was a real university!
You can get through weeks 1 to 3 without restriction but if you want to carry without waiting a week at a time, you’ll need to send them an email to request that the other weeks are unlocked.
2. Only Paid Traffic Sources are Covered
I know, I know, I’ve heard it all before on affiliate marketing training courses…
…”it’s the quickest way to get results”
I’ll tell you what else it’s the quickest way to do if you’re a newbie…
…get rid of a couple of thousand bucks!
3. Affiliate Section Not Deep Enough
You can get through the whole lot in a shade under three hours.
Not enough detail, not enough real life examples, a little bit outdated.
4. It Ain’t Quite as Easy as They’d Like You to Believe
The course does make it all seem a bit too easy, in my opinion.
Creating and developing your own e-product is not easy, and Affiliate marketing is not easy.
Clickbank University 2.0 – Wrapping It Up
ClickBank University 2.0 is a pretty solid course.
But, while they have increased the affiliate marketing content since the first version of the course, it is still primarily a course for people who want to launch their own digital product via the Clickbank Marketplace.
If you fall into that group of people, and you’re serious about launching your own product on Clickbank, you could do much worse than join up to CBU 2.0.
On the other hand, if you’re an aspiring affiliate marketer, looking to market the products and services of others online, the training on offer here is a bit limited and quite out-dated.
My Most Recommended Affiliate Training Course
Here’s the course that turned my affiliate marketing fortunes around…
Authority Hacker: Authority Hacker’s The Authority Site System is outstanding affiliate training with a focus on niche selection, building out new authority sites, content creation and building layers of traffic sources.
The goal of The Authority Site System is to get you to a point where your authority site is earning you in the region of $2k to $10k per month…what they refer to as a “Stage 1 Authority Site”.
Once you’ve achieved this you can move on to their next course Authority Hacker Pro.
The course is laid out in meticulous detail at every stage. It’s also super easy to keep track of how you are progressing through the training program.
You can find out more about Authority Hacker, plus two other highly recommended affiliate marketing courses in my dedicated post all about exactly where to find the best affiliate marketing training.