5 Best Free Landing Page Builders

Last Updated on January 17, 2024 by andrewtk

Hey there! Welcome to my Best Free Landing Page Builders roundup.

And when I say “free”, I mean actually free!

Not that free landing page builders are easy to find…far from it!

But, having searched extensively…

…I think I've just about managed to find you a few genuine free landing page builders.

Let's get on with this!..

#1. Carrd

Carrd is a platform focused on creating simple, one-page websites…or landing pages.

It has gained much popularity for its ease of use, minimalist approach, and quick deployment.

Here are some key features and characteristics of Carrd:

Key Features

1. Single-Page Sites: Carrd specializes in “one-page” sites that are particularly useful for landing pages, profiles, or simple informational pages.
2. Drag-and-Drop Editor: Carrd features a drag-and-drop editor that allows you to arrange elements like text, images, and buttons easily.
3. Templates: The platform offers a variety of templates, covering a range of styles and purposes, to get you started quickly.
4. Responsive Design: All templates are designed to be mobile-responsive, meaning they automatically adjust to look good on any screen size.
5. Custom Domains: Carrd allows you to connect a custom domain if you're on one of their paid plans.
6. Forms and Interactivity: Basic forms can be integrated into your Carrd website, making it easy for you to collect information from visitors. Some templates also include simple interactive elements.
7. Embedding Content: You can embed third-party content, like videos from YouTube or posts from Twitter, directly into your Carrd site.
8. HTTPS Support: Carrd provides HTTPS for your website, offering better security and SEO advantages.
9. No Coding Required: One of Carrd’s major advantages is that it doesn't require any coding knowledge to create a functional and attractive site.

Pricing

While Carrd does offer a free plan, it's worth noting that some advanced features like custom domains, additional templates, and integrations are limited to their paid plans.

The paid plans are generally pretty affordable, especially when compared to competitors.

Limitations

1. Limited Complexity: Carrd is not meant for complex websites with multiple pages or advanced functionality like e-commerce.
2. Branding: Free plans will include Carrd branding, usually in the form of a footer.

Who It's Best For

Carrd is particularly good for freelancers, artists, small businesses, and anyone else who needs a simple, one-page website.

Remember to check the most current information, as platforms like Carrd are often updated with new features or changes to their pricing structure.

#2. Webflow

Webflow is a web design tool that combines the aesthetic and versatility of sophisticated design software with the simplicity of a drag-and-drop editor.

Webflow is known for its high level of customization and flexibility, making it popular among professional web designers and developers.

Here's what you should know about using Webflow to create landing pages:

Key Features

1. Visual CSS Grid: Webflow offers a powerful CSS grid layout tool, allowing for highly customized designs.
2. Interactions and Animations: Webflow enables you to add sophisticated interactions and animations without writing custom JavaScript.
3. CMS and Database: Unlike many other landing page builders, Webflow includes a built-in CMS, allowing you to build content-driven landing pages.
4. Responsive Design: Webflow makes it relatively easy to create designs that work well on desktops, tablets, and mobile devices.
5. Custom Code: For those who are comfortable with coding, Webflow allows for custom CSS, JavaScript, and HTML.
6. Templates: Webflow offers a range of professionally designed templates, including those specifically created for landing pages.
7. Export Code: One unique feature of Webflow is the ability to export your design as clean HTML, CSS, and JavaScript code.
8. SEO Tools: Webflow has built-in SEO tools like meta tags, URL customization, and sitemap generation.

Pricing

Webflow offers a limited free plan, which includes two projects with Webflow-branded subdomains.

For additional projects or to connect a custom domain, you'll need to upgrade to one of their paid plans.

The paid plans also offer more advanced features like site backups, CMS, and e-commerce capabilities.

Limitations

1. Learning Curve: Webflow offers many advanced features, which can be overwhelming for beginners or those looking for a simple landing page.
2. Cost: While Webflow offers a free plan, to unlock the platform's full potential, you'll likely need to invest in a paid plan, which can be more expensive compared to other landing page builders.
3. Limited Free Plan: The free plan comes with Webflow branding and does not allow you to connect a custom domain.

Who It's Best For

Webflow is particularly popular among professionals or those with a web design and development background.

If you want a high level of control over your landing page's design and functionality and are willing to climb the learning curve, Webflow can be an excellent choice.

Be sure to check the most up-to-date information, as features and pricing can change over time.

#3. Mailchimp

Mailchimp is primarily known as an email marketing platform, but it has expanded its offerings to include additional features like landing page creation.

This makes it a versatile tool for businesses looking to manage multiple aspects of their digital marketing in one place.

Here’s what you should know about using Mailchimp's free plan for building landing pages:

Key Features

1. Drag-and-Drop Builder: Mailchimp offers a user-friendly drag-and-drop editor to create your landing pages. It’s straightforward and doesn't require any coding skills.
2. Templates: You can choose from a variety of templates designed to help you achieve different objectives—whether it's email sign-ups, product promotions, or announcements.
3. Content Blocks: The builder includes several types of content blocks like text, images, video, social media, and even products, which can be dragged into your design.
4. Form Fields: Easily integrate sign-up forms to collect email addresses and other information from visitors, facilitating list-building directly through your landing page.
5. Mobile-Responsive: Templates and designs are mobile-responsive, ensuring your landing page looks good on various devices.
6. Analytics and Reporting: Basic analytics are available to track visitor behaviour and conversion rates, allowing you to tweak your landing page based on real-world data.
7. Integration with Email Campaigns: Being an email marketing platform, Mailchimp allows you to easily connect your landing pages to your email campaigns for a unified marketing approach.

Pricing

Mailchimp’s free plan offers a landing page feature with basic functionality. However, this will include Mailchimp branding and doesn't offer advanced features like A/B testing.

Limitations

1. Mailchimp Branding: Your free landing page will include Mailchimp branding, which may not be suitable for all businesses.
2. Limited Customization: While the drag-and-drop builder is easy to use, you may find customization options limited compared to specialized landing page builders.
3. No Custom Domain: The free plan does not offer the ability to connect a custom domain, which could affect the professionalism of your landing page.

Who It's Best For

Mailchimp’s free landing page builder is great for small businesses or individuals who are already using Mailchimp for email marketing and want a simple, integrated way to create landing pages.

It's also useful for those who need a basic landing page without requiring a lot of bells and whistles.

As always, features and limitations can change over time, so it's a good idea to check the most current information.

#4. Ucraft

Ucraft is a website builder that allows users to create professional-looking websites and landing pages with ease.

It's geared towards individuals, small businesses, and even larger organizations that need an online presence but may not have the technical skills or time to develop a site from scratch.

Here are some details about the free landing page builder offered by Ucraft:

Key Features

1. Drag-and-Drop Editor: Ucraft's drag-and-drop interface is straightforward to use, allowing users to quickly create and edit their landing pages without coding skills.
2. Templates: Ucraft offers a range of templates, including options specifically designed for landing pages, which can serve as a good starting point.
3. SEO-Friendly: The platform allows for basic SEO settings like custom URLs, meta descriptions, and title tags.
4. Custom Elements: Beyond the usual text, image, and video blocks, Ucraft allows for a variety of custom elements like countdown timers, forms, and social media feeds.
5. Mobile-Responsive: The designs you create are automatically optimized for mobile viewing.
6. Google Analytics Integration: Even on the free plan, Ucraft allows you to connect Google Analytics to monitor your landing page's performance.

Pricing

Ucraft offers a free plan that includes basic features, making it ideal for simple projects.

The free plan does, however, place your landing page on a Ucraft-branded domain.

Limitations

1. Branded Domain: One of the most significant limitations is that the free plan includes a Ucraft-branded domain, which may not be ideal for those looking for a professional appearance.
2. Limited Customization: While it offers a good range of features, it might not have as many customization options as some other, more advanced landing page builders.
3. Limited Support: The free plan might have limited customer support options compared to the paid plans.

Who It's Best For

Ucraft's free landing page builder is suitable for individuals, freelancers, or small businesses that need a simple and quick way to put together a landing page.

It's especially helpful if you're just starting out and need a straightforward, cost-effective solution.

Check the most current information, as features and limitations can change over time.

#5. Wix:

Wix is a robust website builder with a broad range of features that can accommodate everything from simple landing pages to complex websites.

Below are some of the key features, advantages, and limitations of using Wix for building landing pages:

Key Features

1. Drag-and-Drop Editor: Wix's intuitive editor allows you to move elements like text, images, and buttons easily, providing you with complete creative freedom.
2. Wix ADI: Wix offers Artificial Design Intelligence (ADI), which can auto-generate a site for you based on your answers to a few questions, making the process even easier for beginners.
3. Templates: Wix offers hundreds of templates that are fully customizable. There's a wide selection specifically designed for landing pages as well.
4. Responsive Design: You can create a mobile-friendly version of your site, but you'll need to adjust it separately in the editor to ensure it looks good on mobile devices.
5. SEO Tools: Wix offers built-in SEO features, including meta tags, URL customization, and more.
6. Custom Domains and Branding: With premium plans, you can remove Wix branding and connect your own custom domain.
7. Third-Party Apps: Wix has a large app market where you can find many additional functionalities like forms, social media feeds, and e-commerce features.
8. Hosting: Wix includes hosting in its plans, including the free one.

Pricing

Wix offers a free plan, which includes hosting and the Wix-branded domain (e.g., username.wixsite.com/sitename).

To remove Wix ads and use a custom domain, you'll need to upgrade to one of their premium plans.

Thes paid plans also offer more storage, analytics, and other advanced features.

Limitations

1. Wix Branding: Free plans come with Wix ads and a Wix-branded domain, which might not look very professional.
2. Limited Flexibility: While the drag-and-drop editor is very flexible, it can sometimes be a bit overwhelming and restrictive in terms of design options for those who have coding skills and want complete control.
3. Loading Speed: Due to the high level of customization and features, Wix sites can sometimes be slower to load compared to more streamlined platforms.

Who It's Best For

Wix is suitable for a wide range of users—from complete beginners to more advanced users who want to take advantage of its more sophisticated features.

Whether you're a small business owner, a freelancer, an artist, or even a larger company, Wix offers a broad range of features that can fit various needs.

Free vs Affordable Landing Page Builders

It is fair to say that you don't get an awful lot of bells and whistles with free landing page builders.

But if you have the need for a pretty simple landing page and set-up, free options might do the job just fine.

If you are able to spend a little bit of money, you'll find a lot more functionality on offer with a number of the more affordable landing page builders out there.

You'll find a stack of more functionality with the market leaders of the landing page world, but they will cost you.

Best Free Landing Page Builders – Wrapping It Up!

In the maze of “freemium” offers, limited trials, and those pesky watermarks, finding a genuinely free landing page builder can feel like searching for a needle in a haystack…

…where the haystack also asks for your credit card “for verification purposes.”

Tread carefully, my cost-conscious comrades, free lunches are rare, but you've definitely got a few options for a complimentary appetizer!