You want to know how to sell on Amazon, and you want to know what to sell on Amazon.
Great!
But, you have a big choice to make before going any further…
Do you go it alone?
Maybe save a bit of money by not shelling out on an Amazon FBA course, and hope you don't make any costly mistakes along the way;
or…
Put your hand in your pocket for a quality Amazon FBA course…
…totally focused on showing you exactly how to become an Amazon FBA seller, maximise your chances of success, and minimise your chances of making expensive rookie errors?
Simple choice…don't you think?
Okay, I do get it, if you're on a super tight budget, it maybe isn't that simple a decision.
But personally, I believe that 99% of people who set-up their Amazon FBA business alone, without turning to any of these Amazon FBA courses, will end up burning through a ton more money in the long-run.
The Amazon courses below are the five I personally believe to be the best Amazon FBA courses out there right now.
All fit, in my opinion, to teach pretty much anyone (well, anyone with a decent work ethic) exactly how to go about selling on Amazon.
(If you are completely new to this, I mean to the point where you only just about know what Fulfillment By Amazon even really is, maybe have a quick read of my post all about how Amazon FBA works.
Anyway, enough of the chat, let's get down to business…
Here's who I believe to be the 5 best Amazon FBA courses right now:
- MarketPlace SuperHeroes
- Amazing Selling Machine
- Freedom Ticket
- Proven Amazon Course
- Online Selling Experiment
If you have the time to stick around, here they all are in a bit more detail…
Best Amazon FBA Courses:
1. MarketPlace SuperHeroes
This Amazon FBA course is my definite number one.
Stephen Somers and Robert Rickey are the two guys behind Marketplace SuperHeroes.
These guys have been selling on Amazon almost since the day this e-commerce business was made possible.
This particular Amazon seller training course has been around for a few years now and is continually updated, making it one of the most up-to-date courses on Amazon FBA that you can get your hands on.
To quote the MarketPlace SuperHeroes website:
“In just a few years the MPSH community has generated millions in revenue and has become the #1 place to learn how to build a sustainable, global Amazon empire“.
MarketPlace SuperHeroes
One of the many things I love about this FBA course, is that the strategy for finding the best products for selling on Amazon is very different to that of most courses in the same space.
And that's also the case with the whole MarketPlace SuperHeroes philosophy.
They do things differently to most and will teach you the exact processes that they have used to build their own Amazon selling business into the success it is today.
MarketPlace SuperHeroes includes (this is the fully updated content available from Feb/March 2021):
- MPSH Ignite Phase 1 – Embark: 28 training videos shot across 3 modules, each split into 3 sections;
- MPSH Ignite Phase 2 – Evolve: 23 training videos shot across 3 modules, each split into 3 sections;
- SuperHero Ecosystem: This is the dashboard from where you will run your business. From product research and selection, supplier sourcing, labelling, invoicing…it's all here;
- SuperHero Informer: Signing-up to this will make sure you are informed whenever Stephen and Robert share new tips and tricks on the MPSH YouTube channel;
- MPSH Core System V2 Phase 1: Previous version of the course before its full update to ‘Ignite – Embark';
- MPSH Core System V2 Phase 1: Previous version of the course before its full update to ‘Ignite – Evolve'.
Other benefits of this Amazon FBA course:
Selling through Amazon FBA in multiple countries is a huge part of the MarketPlace SuperHeroes strategy.
No other course that I've found covers this area in the level of detail that MarketPlace SuperHeroes does.
MPSH have a clear strategy for how to scale your business.
The course is not tailored to be a better fit for the residents of any one country.
All the training is about selling globally on Amazon, not just on Amazon.com.
One of my favourite things about the course is that it is incredibly easy to follow.
Step-by-step, starting with the basics, covering every aspect of the MPSH strategy in detail and progressing to very advanced information towards the end…
…perfect for someone like me who likes to have their hand held through something like this.
These massive benefits are why I personally rate this as the best Amazon FBA course.
Amazon FBA Course Details:
Program/Course: MarketPlace SuperHeroes – ‘Ignite'
Product Owner: Robert Rickey and Stephen Somers
Current Pricing: $997 (or 12 x $97 option available)
30 Day Money Back Guarantee
My Rating: 9.5 /10 (damn high score I know, but, I've been following this Amazon FBA training for a long time now and haven't come across anything they've missed)
Visit MarketPlace SuperHeroes here: MarketPlace SuperHeroes
Here's a great watch that will give you a bit of a feel for how MPSH go about things…
2. Amazing Selling Machine
If you like your courses big, brash and beefy, this might just be exactly what you're looking for.
Over the last six years, Amazing Selling Machine has built up significant track record in training people exactly how to sell on Amazon and become top Amazon FBA sellers.
Who knows, you could be next.
Before rattling on for too much longer, in case you're not already aware, ASM does come at a price…and it's a big one.
Something else you should know is that the ASM course is not available all year round. They tend to have a couple of launches a year, of the latest updated version of the course, and those launches tend to last for about one month.
To quote the ASM website:
“How To Build Your Own Profitable Business on Amazon in 6 Months (or less).”
Amazing Selling Machine
ASM includes:
- Module 1 – Building your Product Opportunity List;
- Module 2 – Suppliers, Samples & Profit Numbers;
- Module 3 – Ordering Inventory and Creating Your Brand;
- Module 4 – Building Your Brand Assets;
- Coaching Calls & Bonuses;
- The Private Resource Vault;
- The ASM Facebook Group.
Amazon FBA Course Details:
Program/Course: Amazing Selling Machine
Product Owner: Matt Clark and Jason Katzenback
Current Pricing: $4,997 (6 monthly payment option available)
30 Day Money Back Guarantee
My Rating: 8/10 (I mean the quality of the course and support warrant a 9 but I've docked it a point because of the price)
Visit ASM here: Amazing Selling Machine
3. Freedom Ticket
Okay so what's the deal here exactly?
Well, Kevin Kings' Amazon FBA training course ‘Freedom Ticket'…
…has partnered up with a leading suite of software analytics tools for Amazon sellers ‘Helium 10′.
Both already had solid track record of their own, so this partnership looks like a pretty attractive package..
To quote the Freedom Ticket website:
“The vision of Freedom Ticket is to help new Amazon sellers launch their FBA business and help veteran sellers achieve next level status of living a prosperous life and claiming their “Freedom Ticket” to success”.
Freedom Ticket
Freedom Ticket is a well put together, comprehensive, and technical (yet still straightforward), eight-week training program on how to sell on Amazon FBA.
Helium 10 is one of the most complete suites of software tools that Amazon sellers can get their hands on.
Freedom Ticket includes:
- Week 1 – Introduction: 3 modules introducing you to the course and the FBA opportunity;
- Week 2 – Amazon & Business Basics: 6 modules on getting yourself set up for success;
- Week 3 – Branding, Money & Millions: 8 modules covering branding, FBA costs, cashflow;
- Week 4 – Picking a Successful Product: 8 modules on finding products and using the Helium 10 tools;
- Week 5 – Suppliers, Orders & Shipping: 13 modules on dealing with suppliers, ordering and shipping;
- Week 6 – How to Compete & Win Big: 10 modules on how to press home your advantage;
- Week 7 – How to Create High Converting Listings: 6 modules on creating killer listings;
- Week 8 – Ranking, Advertising & Promotions: 12 modules covering discounts, coupons and PPC.
Other benefits of this Amazon FBA course:
I love clarity.
Especially when it comes to programs showing you how to start selling on Amazon with your own FBA business.
There are a lot of moving parts to this online business so you want your chosen course to add clarity to the steps.
Like the guys at MarketPlace SuperHeroes, this is one of the few courses that does exactly that.
Amazon FBA Course Details:
Program/Course: Freedom Ticket
Product Owner: Kevin King and Helium 10
Current Pricing: $997, (or FREE with Helium 10 ‘Platinum', ‘Diamond', or ‘Elite' accounts)
30 Day Money Back Guarantee
My Rating: 8/10
Visit Freedom Ticket here: Freedom Ticket
4. Proven Amazon Course
Originally launched in 2009, this FBA course is still one of the most popular options for people looking to start their own Amazon FBA business.
And that's not too surprising…
Jim Cockrum and his team have a ton of e-commerce experience and are continually updating the course, adding new strategies and increasing the number of support staff all the time.
To quote the Proven Amazon Course website:
“This is the most comprehensive, creative and up-to-date “selling on Amazon” course in the world supported by the largest team of successful Amazon selling moderators.”
Proven Amazon Course
Now I don't know about that, but I do know that the course is high quality and extremely comprehensive.
There are loads of video tutorials as well as written training, between them covering just about every aspect of becoming a successful Amazon FBA seller.
The core of the course is on the 3 key aspects of Amazon FBA:
- Sourcing/Buying
- Shipping
- Listing
Proven Amazon Course covers all of these essential areas extremely thoroughly.
Around the main topics noted above there's plenty of bonus material to help you get your business to the next level, including training on private label products, inventory, refund guidance etc.
Genuinely there's way too much inside of PAC to list it all in this round-up post, so here's the section titles of about half of the course:
- Private Label;
- Multiple Sourcing Strategies;
- Promotional Company Sourcing;
- Proven Performance Inventory;
- Proven Audience Formula;
- Merch;
- International FBA;
- Build Your Team;
- Taxes, Accounting, Legal;
- Creative Partnerships.
Other benefits of this Amazon FBA course:
Multiple FBA business models are covered, from retail arbitrage to private label, all with seasoned Amazon sellers drafted in to help put the training together where required.
Part of PAC specialises in how to get on to Amazon FBA for non-United States residents. Most other courses focus solely on United States residents using Amazon FBA via Amazon.com.
The course also has a very active private community on Facebook where you can get help and advice from other members going through the course.
Amazon FBA Course Details:
Program/Course: Jim Cockrum’s Proven Amazon Course
Product Owner: Jim Cockrum
Current Pricing: $549 (or 6 x $97 option available)
30 Day Money Back Guarantee
My Rating: 8 /10
Visit Proven Amazon Course here: Proven Amazon Course
5. Online Selling Experiment
Ryan Grant, the guy who started Online Selling Experiment has been selling through Amazon FBA since 2008.
In 2013 he started blogging about his Amazon selling experiences, and eventually started turning his knowledge into course material.
Solid credentials.
The Online Selling Experiment training is super high quality and bang up to date.
And with all of the course content being delivered over the ‘teachable’ platform, it couldn’t be easier to follow.
Step by step training that’s been well thought out, and well put together.
A few words from the Online Selling Experiment website:
“Learn the low risk system I’ve used to help hundreds of people make $1,000 or more each month on Amazon.”
Online Selling Experiment
This Amazon FBA training course has been put together with absolute beginners in mind.
Online Selling Experiment offer a suite of training products, with the central course being Online Retail Pro and a variety of ‘Accelerators' to complement the core training.
Online Retail Pro includes topics like Online Arbitrage, Wholesale, Outsourcing, Flipping, Retail Arbitrage and more.
Accelerators are a type of training where a small number of students are brought in for a live, 4 week program aimed at achieving a very specific goal related to selling online.
Each Accelerator comes with a guarantee regarding what results you'll enjoy and includes live training with Ryan and the rest of the team.
I believe their most popular to date has been the ‘Wholesale Accelerator'.
Here is an outline of how the Online Retail Pro course is structured:
- The Basics – Setting up your business structure and accounts;
- Flipping – Getting started, negotiating, making sales;
- Retail Arbitrage Strategies – Selecting stores, evaluating products, guidelines;
- Amazon – Fees, listings, the Buy-Box;
- Pricing – Five different pricing strategies covered;
- Online Arbitrage Strategies – Coupons & discounts, making your approach;
- Outsourcing – What it is and how to do it effectively;
- Wholesale – Setting it up, buying guidelines, evaluating, placing orders.
What I really like about this course…
…is the incredibly straightforward approach that is taught to getting up and running.
What I don’t like about the course is that it is focused on doing business out of the United States only. But then I would say that because I’m not a U.S. resident.
And that’s not to say that people from outside of the United Sates can’t get anything of value from the Online Selling Experiment training, they absolutely can.
The problem will be when it comes down to the finer detail, anyone from outside of the U.S. will be left having to do a lot of their own spadework.
But if you’re resident in the U.S., this guy has got it pretty much nailed to the floor.
Amazon FBA Course Details:
Program/Course: Online Retail Pro
Product Owner: Ryan Grant
Current Pricing: $2,499
30 Day Money Back Guarantee
My Rating: 7.5 /10 (for U.S. residents)
Visit Online Selling Experiment here: Online Selling Experiment
How To Sell On Amazon – Wrapping It Up
For me, the above are the 5 best Amazon FBA courses out there right now.
In super-brief summary, the Amazon FBA courses that I believe are best placed to teach just about anyone how to start selling on Amazon, and establish their very own Amazon FBA business…
…are these two:
MarketPlace SuperHeroes is hands-down my number one. It's the course that I've stuck with.
I'm still learning with MarketPlace SuperHeroes as I look to scale up my business to the next level.
If these guys weren't around, I'd go here…
ASM…Also an excellent Amazon seller training course that can take you from complete newbie to super advanced in a relatively short space of time.
But what's the best Amazon FBA course for you?
It depends on a few of things:
Where are you living? If you are in the United States you can choose any of them. If you're outside of the U.S. I would say stick to either MarketPlace SuperHeroes, ASM, Freedom Ticket, or PAC.
What level are you at? I would say beginners can have their pick of any of the Amazon FBA courses listed.
Your budget? Some of the price tags may seem steep but this a real business you'll be setting up. These Amazon FBA courses are all focused on getting you selling on Amazon, and earning a few thousand dollars a month quickly. Relatively, its a small investment into your education and future business.
Trying to teach yourself Amazon FBA will cost you a fair amount of both time and money.
Mistakes in this business can be expensive, all of these Amazon training courses will show you how to navigate around the potential pitfalls of your new online business.
The truth is that I think all of the Amazon FBA courses listed here are outstanding and offer great value.
My best advice would to to spend some time looking around their websites so you can start to get a feel for the people, as well as the course before proceeding. Find your best fit.
Got something to add?
I'd love to hear about your experiences with any Amazon FBA courses, and how you've got on learning how to sell on Amazon…good or bad.
Just drop me a comment in the box further below.
Last Updated on September 20, 2021 by andrewtk
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Thank you for these really helpful reviews. I’m not brand new to selling online as I have a dropshipping business on eBay but make very little profit. I’m definitely going to invest in one of these courses. I
Hey Karen,
I’m glad you found it helpful.
Best of luck with your new FBA business.
Andrew
Thanks Andrew – I’m scared of getting stuck – so which of these courses do you think offer the most individual support?
Hi Karen,
That’s a tricky one to answer.
Probably a little more individual support with ASM.
But having said that, once you are at that price point, you could realistically consider trying to get on to the MPSH Origin course at $5k…and that is all about individual support.
Best,
Andrew
Hi ,
I am from India.
Which course should I buy? MPSH or Proven Amazon Course?
Hi Ishan,
MPSH has a more global focus than PAC, so that’s who I would go with.
Best,
Andrew
Hi Andres,
Thank you very much for putting this together and sharing with us your expertise and knowledge in this realm. I came across a program by Tom Wang and the cost of the education is about 2k and I was wondering if you know it compared the courses you have on your list?
Thank you very much!
Loaei
Hi Loaei,
I do know of Tom Wang’s FBA MasterClass Course, but at this point in time I haven’t been all the way through it myself.
On that basis I can’t really say how good it is. I thought it was a fair bit more than $2k but I could be wrong.
Best,
Andrew
Thank you for the info on top courses. I just signed up the other day w/Bob & Algon.
They teach Amazon,vom, FBA… for about $997.00. Any thoughts on them? I have 30 days to get a refund, but just barely started.
Thank you! Donna
Hey Donna,
Thanks for your comments.
Pretty rare that I’ve not heard of someone in the FBA training space but, Bob & Algon, you’ve
got me on this one.
Is it Algo-Retail maybe?
Any chance you could send me a link?
Best,
Andrew
Hi Andrew, Are any of these companies better to use if you want to source products in the US (I live in the US also) ?
Mary
Hi Mary,
Thanks for getting in touch.
If you want to source from within the U.S. I would say you are best off going with either Online Selling Experiment or Proven Amazon Course.
Hope this helps.
Best,
Andrew
Thank you for a great resource. I came across this today as I’m about to sign up for the class with Sophie Howard. I’m wondering if you feel the value is there compared to the ones you have above that are much less expensive with the exception of the ASM class obviously. So I ask how would you rate Sophie Howard’s Blue Sky University? I really value your opinion and thank you you seem very knowledgeable.
And it’s scary spending all that money and not knowing for sure what is the best investment. I am as a newbie as they come. Looking to start a life of independence. Thanks again for your input Andrew.
Hi Jacqueline, Glad you found this post useful. I think Sophie Howard’s Blue Sky course is pretty decent.
It’s not totally my cup of tea, but hey, we’re all different.
MPSH is my clear favourite as I just really like the clarity they provide all the way through the program, as well as their teaching style.
I believe the Blue Sky University course turns in decent results.
Do you get something like a 30 day money back guarantee with Blue Sky? If so, give it a try.
Best,
Andrew
Hello Andrew
Thank You for your article. I’ve been contemplating to start a business selling on Amazon for quite some time. I’d like to get your thoughts on Reliable Education if possible. I see it is very expensive and I don’t see any reviews on it except through Reliable itself.
Your advise is very helpful.
Super Heroes seems to be a good fit for beginner knowledge & cost as per your article I would just like to make a solid confident decision.
Thank You
Lisa
Just to add I am from Canada.
Thanks again.
Lisa
Hello,
Thanks very much for this. I am based in the UK and seriously considering MPSH. Would you recommend it for someone in the UK?
Many thanks.
Hi Yanna,
Yeah definitely I would.
MPSH have a global approach and that’s one of the reasons I like them so much
I’m in the UK myself.
Best,
Andrew
Andrew,
Thanks for the great reviews! I have been reviewing countless YouTube videos, Amazon Guru’s and courses non-stop for the last month or so. I think we are on the exact same page since I have MPSH and PAC as my top 2 courses to purchase. I did run across Jimmy Michalek who runs the Amazon FBA Champs University for the cost of $895. He seems to be very detailed and speaks at a good rate to ensure his students understand everything he is saying. I was just curious if you or anyone reading this has heard of him or if you have any reviews. Thanks for the great insight above!
Scott from Chicago
Hi Scott,
Thanks for taking the time to leave your comments.
I know the Jimmy Michalek course pretty well and it’s okay for sure. Doesn’t currently make my list of favourites but it’s a close run thing at the top.
Best,
Andrew
Hi Andrew,
Thank you very much for your article and its really useful to me. I got registered with your newsletter too.
I live in Australia, Can I join with MPSH in Australia.?
Hi Piyumi,
Yeah you can join MPSH in Australia.
Probably a great market to get started in too as I think FBA is relatively new there.
Best of luck,
Andrew
Thanks, Andrew for your reply. I am going to jump in.
Good for you Piyumi.
Hi Andrew,
Thank you for your great review. I just got my seller account in Amazon. I am from Singapore, we also have lots of training courses for Amazon seller locally. Which do you recommend for me to go for course, one of your listed or local course? thank you
Hi Andrew,
Thanks for your details article!
It was very helpful, as I was researching for different Amazon FBA training programs, realizing that many programs have “hidden fees” later down the road. Which is a shame because some programs teach very well but then they force you into subscribing into costly monthly payments. Like Six Figure Mentors and Kevin David’s FBA Amazon Ninja course.
What’s your perspective on these two programs compared to your top choice?
I’m assuming there are no hidden fees after the course is paid?
Take care,
Noemi
Hi Noemi,
I think Kevin David’s course is pretty decent, not really keen on the SFM course.
Like you I prefer courses where you know upfront what you’re going to pay for the whole thing.
I don’t mind a couple of legit possible upgrades at the right time.
The MPSH is definitely my preferred course at the moment, depth of content, clarity of training, no hidden costs, genuine people.
Good luck,
Andrew
Hello Andrew,
I greatly appreciate the depth you put in analyzing the above FBA courses. I am a complete newbie to Amazon or any e-commerce trade. I have been researching for months on which training course to sign up with before stumbling on your article because I wouldn’t want to be a victim of any of the fraudsters out there, who displays sham seven figure earnings. I want to go with the MPSH, based on your experience so far, I would like to know if the MPSH course can comfortable take me from beginner to well a grounded knowledge in FBA trade. Thumbs up for your good work!
Hi Jimoh,
Thanks for your comment, I’m glad you’ve found the post useful.
Personally I believe MPSH to be the best FBA course out there.
It’s as suitable for a total newbie as it is for more advanced FBA biz owners because they cover everything in such depth and explain everything so clearly.
There is a lot to learn with Amazon FBA but the MPSH course won’t at any stage leave you scratching your head wondering what they are talking about.
Taking people from beginner to well grounded FBA biz owners is what the course is all about.
Go ahead and read my full MPSH review if you haven’t already.
Good luck,
Andrew
Hi Andrew, just wanted to let u know that after reading ur articles, i joined MPSH.
been there just over a month and think their material is fantastic.
Also they just seem genuine people u care and they respond back you when u have a question 🙂
thank you for your write up, helped me make my decision.
I am in the UK so great to get feedback from a UK person.;-)
Hey Selina,
I’m absolutely delighted to hear that you’re having an equally great experience with MPSH as I’ve always had.
I check out loads of FBA courses to see if they should be on this list but so far I’ve never found one even close to knocking MPSH off the top spot.
Best of luck with your business…exciting times.
Andrew
Yo I am so glad you didn’t include Kevin david’s course that dude doesn’t know anything about Amazon Fba. I always see people promoting it but, it’s refreshing to see someone who doesn’t just push anything out there.
Hi, I’m also looking into AMAZON FBA SELLING. Have you heard of Sophie Howard program? They have a one on coach. Quite expensive though, 3500
Hey Vicky,
Yeah I know the course pretty well. I like the course a lot and I like Sophie Howard, she is pretty impressive and has a great teaching style.
I’m not certain I saw where it added additional value over and above my top ranked course from the guys at MPSH, but it is a lot more expensive.
Best, Andrew