How To Sell On Amazon 2020 (5 Top Training Courses)


shipping containers representing amazon fba selling and how to sell on amazon

So you want to know how to sell on Amazon, and you want to know what to sell on Amazon.


But, you have a simple choice to make before going any further…

Do you go it alone?

Maybe save a bit of money by not shelling out on an Amazon FBA training course, and hope you don’t make any costly mistakes along the way;


Put your hand in your pocket for some quality training on how to become a seller on Amazon, maximise your chances of success and minimise your chances of making expensive rookie errors?

Simple choice…don’t you think?

Well, if you do, read on.

The Amazon courses below are what I personally believe to be the best Amazon FBA courses out there right now.

All fit, in my opinion, to teach pretty much anyone (well, anyone with a decent work ethic) exactly how to sell on Amazon).

(If you are completely new to this, I mean to the point where you don’t know what Amazon FBA even really is, maybe have a quick read of my post on the subject first. You can find it on this site by clicking here).

Anyway, enough chit-chat, let’s get down to business…

Here are the 5 who I believe to be offering the best Amazon FBA courses right now:

1. MarketPlace SuperHeroes

marketplace superheroes header logo


Stephen Somers and Robert Rickey are the two guys behind Marketplace SuperHeroes.

This Amazon seller training course has been around for a couple of years and was fully updated in 2017, meaning it’s one of the most up-to-date courses regarding Amazon FBA that you can get your hands on in 2018.

To quote the MarketPlace SuperHeroes website:

In just 2 years the MPSH community has generated millions in revenue and has become the #1 place to learn how to build a sustainable, global Amazon empire.

One of the many things I love about this course is that the strategy for finding products to sell on Amazon is very different to that of most courses in the same space.

And that’s also the case with the whole MarketPlace Superheroes philosophy, they do things differently to most and will teach you the exact processes that they have used to build their own Amazon selling business into the success it is today.

MarketPlace SuperHeroes includes:

  • MPSH Core System Phase 1 and Phase 2: 97 training videos in total, across 12 modules.
  • Fuel Your Empire: Over the shoulder video training of Robert and Stephen as they go through the product research process.
  • $1k Per Day Road Map: How to get your business to $1,000 per day in sales.
  • Invincible Importing: How to master the importing process and easily import your products every single time.
  • 30 Minute Legendary Listings: The exact MPSH process for creating auto-selling Amazon listings that convert.
  • Fuel Your Empire God Series: More over the shoulder videos on the key aspects of product selection and market analysis.
  • Regular Online Streams: Robert and Stephen answer member questions and offer up some words of motivation.

Other benefits of this course:

Selling through Amazon FBA in multiple countries is a huge part of the MarketPlace SuperHeroes strategy.

No other course covers this area the way MarketPlace SuperHeroes does, the only other course I have found that comes close is Proven Amazon Course.

The course is not tailored to be a better fit for the residents of any one country. All the training is about selling globally on Amazon, not just on

One of my favourite things about the course is that the it is very linear and incredibly easy to follow.

Step-by-step stuff starting with the basics, covering every aspect of the MPSH strategy in detail and progressing to very advanced stuff towards the end…perfect for someone like me who likes to have their hand held through something like this.

Amazon FBA Course Details

Program/Course: MarketPlace SuperHeroes System v.2

Product Owners: Robert Rickey and Stephen Somers

Current Pricing: $997 (or 12 x $97 option available)

My Rating: 9/10 (damn high score I know, but, I’ve been following this Amazon FBA training for a 18 months now and haven’t come across anything they’ve missed)

Visit MarketPlace SuperHeroes here: MarketPlace SuperHeroes

2. Proven Amazon Course

proven amazon course logo


Originally launched in 2009, this course is still one of the most popular options for Amazon FBA training.

And that’s not too surprising…

Jim Cockrum and his team have a ton of experience and are continually updating the course, adding new strategies and increasing the number of support staff all the time.

To quote the Proven Amazon Course website:

This is the most comprehensive, creative and up-to-date “selling on Amazon” course in the world supported by the largest team of successful Amazon selling moderators.

Now I don’t know about that, but I do know that the course is high quality and extremely comprehensive. There are loads of video tutorials as well as written training, between them covering just about every aspect of becoming a successful Amazon FBA seller.

The core of the course is on the 3 key aspects of Amazon FBA:

  • Sourcing/Buying
  • Shipping
  • Listing

Proven Amazon Course covers all of these essential areas extremely thoroughly.

Around the main topics noted above there’s plenty of bonus material to help you get your business to the next level, including training on private labelling, inventory, refund guidance etc.

Genuinely there’s way too much inside of PAC to list it all in this round-up post, so here’s the section titles of about half of the course: 

  • Private Label
  • Multiple Sourcing Strategies
  • Promotional Company Sourcing
  • Proven Performance Inventory
  • Proven Audience Formula
  • Merch
  • International FBA
  • Build Your Team
  • Taxes, Accounting, Legal
  • Creative Partnerships

Other benefits of this course:

Multiple FBA strategies are covered with genuine industry experts drafted in to help put the training together where required.

Part of the Proven Amazon Course specialises in how to get on to Amazon FBA for non-United States residents. Most other courses focus solely on United States residents using Amazon FBA via

The course also has a very active private community on Facebook where you can get help and advice from other members going through the course.

Amazon FBA Course Details

Program/Course: Jim Cockrum’s Proven Amazon Course

Product Owner: Jim Cockrum

Current Pricing: $549 (or 6 x $97 option available)

My Rating: 8/10

Visit Proven Amazon Course here: Proven Amazon Course

3. Amazing Selling Machineamazing selling machine logo

If you like your courses big, brash and beefy, this might just be exactly what you’re looking for.

Over the last six years, Amazing Selling Machine has built up significant track record in training people exactly how to sell on Amazon and become top Amazon FBA sellers.

Who knows, you could be next.

Before rattling on for too much longer, in case you’re not already aware, ASM does come at a price…and it’s a big one.

Something else you should know is that the ASM course is not available all year round. They tend to have a couple of launches a year, of the latest updated version of the course, and those launches tend to last for about one month.

To quote the Amazing Selling Machine website:

How To Build Your Own Profitable Business on Amazon in 6 Months (or less).

Amazing Sales Machine includes:

  • Module 1 – Building your Product Opportunity List
  • Module 2 – Suppliers, Samples & Profit Numbers
  • Module 3 – Ordering Inventory and Creating Your Brand
  • Module 4 – Building Your Brand Assets
  • Coaching Calls & Bonuses
  • The Private Resource Vault
  • The ASM Community

Amazon FBA Course Details:

Program/Course: Amazing Selling Machine

Product Owners: Matt Clark and Jason Katzenback

Current Pricing: $4,997 (6 monthly payment option available)

My Rating: 8/10 (I mean the quality of the course and support warrant a 9 but I’ve docked it a point because of the price)

Visit Amazing Selling Machine here: Amazing Selling Machine

4. Online Selling Experimentonline selling experiment logo

If you’re interested in using retail arbitrage (purchasing items from big box retailers, local retailers, and selling them on Amazon) as your Amazon FBA strategy…

…this might just be the course for you.

Ryan Grant, the guy who started Online Selling Experiment has been selling on Amazon using this one strategy since 2008.

In 2013 he started blogging about his Amazon selling experiences, and eventually started turning his knowledge into course material.

Solid credentials.

The Online Selling Experiment training is super high quality and bang up to date.

And with all of the course content being delivered over the ‘teachable’ platform, it couldn’t be easier to follow.

Step by step training that’s been well thought out, and well put together.

A few words from the Online Selling Experiment website:

Learn the low risk system I’ve used to help hundreds of people make $1,000 or more each month on Amazon.

This training course has been put together with absolute beginners in mind…


it’s also aimed at helping people with maybe a little less available cash to invest in their business than most other FBA courses.

Keep in mind that the Online Selling Experiment course is focused on a specific strategy…retail arbitrage, and retail arbitrage only.

So don’t go buying this course expecting to find out about sourcing products from abroad, private labelling and international expansion, that’s not what this guy is about.

Here is an outline of how the OSE ‘Basics’ course is structured:

  • How to Source Profitable Products
  • Exact Buying Guidelines
  • How to Set Up Your Amazon Seller account
  • How to Send Your Items Into Amazon FBA Warehouses
  • Pricing Techniques

What I really like about this course…

…is the incredibly straightforward approach that is taught to getting up and running.

What I don’t like about the course is that it is focused on doing business out of the United States only. But then I would say that because I’m not a U.S. resident.

And that’s not to say that people from outside of the United Sates can’t get anything of value from the Online Selling Experiment training, they absolutely can.

The problem will be when it comes down to the finer detail, anyone from outside of the U.S. will be left having to do a lot of their own spadework.

But if you’re resident in the U.S., and retail arbitrage is the strategy that interests you, this guy has got it pretty much nailed to the floor.

Amazon FBA Course Details

Program/Course: Online Selling Experiment

Product Owner: Ryan Grant 

Current Pricing: $199 (or 4 x $55 option available)

My Rating: 7/10 (for U.S. residents)

Visit Online Selling Experiment here: Online Selling Experiment

5. Udemy: Sell Wholesale Products Using Amazon FBA

udemy amazon course is an alternative learning method available entirely online.

Online courses are created, which are not accredited, but are definitely of merit.

In Udemy’s own words…

Use this step-by-step roadmap to search, source, ship and sell those great products and reap the rewards.

This is the current course content:

  • Introduction to the Course (6 lectures)
  • Finding High-Quality Products to Sell on Amazon FBA (6 lectures)
  • Finding Wholesale Suppliers and Obtaining Purchasing Accounts
  • Analyse Wholesale Pricing and Place Orders (4 lectures)
  • List Products on Seller Central and Ship them to Amazon Fulfilment Centres (4 lectures)
  • Resources and Definitions (2 lectures)

To be totally honest this is my least favourite of the five courses I’ve covered in this post. It covers the basics pretty well but it’s very much ‘how to sell on Amazon for beginners’. I have a feeling that most people who take this course will find themselves moving on to a more in-depth Amazon FBA course fairly soon.

So if I don’t really like it that much, how come it made it onto this post?

Bottom line?

It covers the basics of how to become an Amazon seller clearly and concisely…and it’s practically free if you buy at the right time.

Amazon FBA Course Details:

Program/Course: Udemy – Sell Wholesale Products Using Amazon FBA

Product Owner: Larry Humphreys, Tim Godfrey

Current Pricing: $124.99

My Rating: 6.5/10

Visit this Udemy course here: Udemy – Sell Wholesale Products Using Amazon FBA

How To Sell On Amazon – Wrapping It Up

In super-brief summary, the Amazon FBA courses that I believe are best placed to teach just about anyone how to sell on Amazon…

…are these two: 

MarketPlace SuperHeroes is my number one. It’s the course that I stuck with and took me from clueless Amazon FBA seller, to a pretty solid level of success in well under 12 months.

I’m still learning with MarketPlace SuperHeroes as I look to scale up my business to the next level.

If these guys weren’t around, I’d go here…

Proven Amazon Course. Also an excellent Amazon seller training course that can take you from complete newbie to super advanced in a relatively short space of time.

But what’s the best Amazon FBA course for you?

It depends on a few of things:

Where are you living? If you are in the United States you can choose any of them. If you’re outside of the U.S. I would say stick to either MarketPlace SuperHeroes, Proven Amazon Course or Amazing Selling Machine.

What level are you at? I would say beginners can have their pick of those I’ve listed. If you’re more advanced I think you’ll want to rule out Udemy.

Your budget. Some of the price tags may seem steep but when you think that this a real business you’ll be setting up, and the training is focused on getting you to earnings of a few thousand dollars a month quickly, it’s a relatively small investment into your education and future business.

Trying to teach yourself Amazon FBA will cost you a fair amount of both time and money. Mistakes in this business can be expensive, all of these Amazon training courses will show you how to navigate around the potential pitfalls.

The truth is that I think all of the courses listed here are decent and offer good value.

My best advice would to to spend some time looking around their websites so you can start to get a feel for the people, as well as the course before proceeding. Find your best fit.

Got something to add?

I’d love to hear about your experiences with any Amazon FBA training courses, and how you’ve got on learning how to sell on Amazon…good or bad.

Just drop me a comment in the box further below.


Want More Stuff Like This?
Straight To Your Inbox

Then sign-up to thedoublethink free newsletter and get strategies I only share with subscribers...for free!

Thank you for subscribing.

Something went wrong.


  1. Scott Ferris May 23, 2020
    • andrewtk May 23, 2020
    • Piyumi May 28, 2020
      • andrewtk May 28, 2020
        • Piyumi May 29, 2020
          • andrewtk May 29, 2020
  2. Kyle Roelofs April 8, 2020
    • andrewtk April 11, 2020
  3. Noemi April 8, 2020
    • andrewtk April 11, 2020
  4. Jimoh Yusuf March 25, 2020
    • andrewtk March 25, 2020
  5. Lance March 4, 2020
    • andrewtk March 6, 2020
  6. KT March 2, 2020
    • andrewtk March 6, 2020
  7. Brian February 19, 2020
    • andrewtk March 8, 2020
  8. selina February 5, 2020
    • andrewtk February 6, 2020
  9. Joshua January 31, 2020
  10. Abbey January 22, 2020
    • andrewtk February 5, 2020
  11. Danielle January 12, 2020
    • andrewtk January 14, 2020
  12. Norm January 6, 2020
    • andrewtk January 14, 2020
  13. BenBen November 20, 2019
    • andrewtk November 29, 2019
  14. Lim October 31, 2019
    • andrewtk October 31, 2019
  15. Atiq Rahman October 20, 2019
    • andrewtk October 20, 2019
  16. Tass October 17, 2019
    • andrewtk October 17, 2019
  17. Michele McCarthy October 15, 2019
    • andrewtk October 15, 2019
  18. Al Killpack September 4, 2019
    • andrewtk September 15, 2019
  19. evan August 29, 2019
    • andrewtk September 15, 2019
  20. Dan June 24, 2019
    • andrewtk July 10, 2019
  21. leslie May 14, 2019
    • andrewtk May 14, 2019
  22. Tonya May 14, 2019
    • andrewtk May 14, 2019
  23. Paulibe November 2, 2018
    • andrewtk November 5, 2018
  24. Tom Sanderson October 1, 2018
    • andrewtk October 3, 2018
  25. Chester July 31, 2018
    • andrewtk August 2, 2018
      • Vicky January 25, 2020
        • andrewtk February 5, 2020
          • Mini April 17, 2020
          • andrewtk April 17, 2020
  26. Arvind Gupta July 23, 2018
    • andrewtk July 25, 2018
    • Frank September 13, 2019
      • andrewtk September 15, 2019
  27. Aisha April 24, 2018
    • andrewtk April 25, 2018

Leave a Reply

Want More Stuff Like This?
Straight To Your Inbox

Then sign-up to thedoublethink free newsletter and get strategies I only share with subscribers...for free!

Thank you for subscribing.

Something went wrong.