Updated
So you want to know how to sell on Amazon, and you want to know what to sell on Amazon.
Great!
But, you have a simple choice to make before going any further…
Do you go it alone?
Maybe save a bit of money by not shelling out on an Amazon FBA training course, and hope you don’t make any costly mistakes along the way;
or…
Put your hand in your pocket for some quality training on how to become a seller on Amazon, maximise your chances of success and minimise your chances of making expensive rookie errors?
Simple choice…don’t you think?
Well, if you do, read on.
The Amazon courses below are what I personally believe to be the best Amazon FBA courses out there right now.
All fit, in my opinion, to teach pretty much anyone (well, anyone with a decent work ethic) exactly how to sell on Amazon).
(If you are completely new to this, I mean to the point where you don’t know what Amazon FBA even really is, maybe have a quick read of my post on the subject first. You can find it on this site by clicking here).
Anyway, enough chit-chat, let’s get down to business…
Here are the 5 who I believe to be offering the best Amazon FBA courses right now:
1. MarketPlace SuperHeroes
Stephen Somers and Robert Rickey are the two guys behind Marketplace SuperHeroes.
This Amazon seller training course has been around for a couple of years and was fully updated in 2017, meaning it’s one of the most up-to-date courses regarding Amazon FBA that you can get your hands on in 2018.
To quote the MarketPlace SuperHeroes website:
In just 2 years the MPSH community has generated millions in revenue and has become the #1 place to learn how to build a sustainable, global Amazon empire.
One of the many things I love about this course is that the strategy for finding products to sell on Amazon is very different to that of most courses in the same space.
And that’s also the case with the whole MarketPlace Superheroes philosophy, they do things differently to most and will teach you the exact processes that they have used to build their own Amazon selling business into the success it is today.
MarketPlace SuperHeroes includes:
- MPSH Core System Phase 1 and Phase 2: 97 training videos in total, across 12 modules.
- Fuel Your Empire: Over the shoulder video training of Robert and Stephen as they go through the product research process.
- $1k Per Day Road Map: How to get your business to $1,000 per day in sales.
- Invincible Importing: How to master the importing process and easily import your products every single time.
- 30 Minute Legendary Listings: The exact MPSH process for creating auto-selling Amazon listings that convert.
- Fuel Your Empire God Series: More over the shoulder videos on the key aspects of product selection and market analysis.
- Regular Online Streams: Robert and Stephen answer member questions and offer up some words of motivation.
Other benefits of this course:
Selling through Amazon FBA in multiple countries is a huge part of the MarketPlace SuperHeroes strategy.
No other course covers this area the way MarketPlace SuperHeroes does, the only other course I have found that comes close is Proven Amazon Course.
The course is not tailored to be a better fit for the residents of any one country. All the training is about selling globally on Amazon, not just on Amazon.com.
One of my favourite things about the course is that the it is very linear and incredibly easy to follow.
Step-by-step stuff starting with the basics, covering every aspect of the MPSH strategy in detail and progressing to very advanced stuff towards the end…perfect for someone like me who likes to have their hand held through something like this.
Program/Course: MarketPlace SuperHeroes System v.2
Product Owners: Robert Rickey and Stephen Somers
Current Pricing: $997 (or 12 x $97 option available)
My Rating: 9/10 (damn high score I know, but, I’ve been following this Amazon FBA training for a 18 months now and haven’t come across anything they’ve missed)
Visit MarketPlace SuperHeroes here: MarketPlace SuperHeroes
2. Proven Amazon Course
Originally launched in 2009, this course is still one of the most popular options for Amazon FBA training.
And that’s not too surprising…
Jim Cockrum and his team have a ton of experience and are continually updating the course, adding new strategies and increasing the number of support staff all the time.
To quote the Proven Amazon Course website:
This is the most comprehensive, creative and up-to-date “selling on Amazon” course in the world supported by the largest team of successful Amazon selling moderators.
Now I don’t know about that, but I do know that the course is high quality and extremely comprehensive. There are loads of video tutorials as well as written training, between them covering just about every aspect of becoming a successful Amazon FBA seller.
The core of the course is on the 3 key aspects of Amazon FBA:
- Sourcing/Buying
- Shipping
- Listing
Proven Amazon Course covers all of these essential areas extremely thoroughly.
Around the main topics noted above there’s plenty of bonus material to help you get your business to the next level, including training on private labelling, inventory, refund guidance etc.
Genuinely there’s way too much inside of PAC to list it all in this round-up post, so here’s the section titles of about half of the course:
- Private Label
- Multiple Sourcing Strategies
- Promotional Company Sourcing
- Proven Performance Inventory
- Proven Audience Formula
- Merch
- International FBA
- Build Your Team
- Taxes, Accounting, Legal
- Creative Partnerships
Other benefits of this course:
Multiple FBA strategies are covered with genuine industry experts drafted in to help put the training together where required.
Part of the Proven Amazon Course specialises in how to get on to Amazon FBA for non-United States residents. Most other courses focus solely on United States residents using Amazon FBA via Amazon.com.
The course also has a very active private community on Facebook where you can get help and advice from other members going through the course.
Program/Course: Jim Cockrum’s Proven Amazon Course
Product Owner: Jim Cockrum
Current Pricing: $549 (or 6 x $97 option available)
My Rating: 8/10
Visit Proven Amazon Course here: Proven Amazon Course
3. Amazing Selling Machine
If you like your courses big, brash and beefy, this might just be exactly what you’re looking for.
Over the last six years, Amazing Selling Machine has built up significant track record in training people exactly how to sell on Amazon and become top Amazon FBA sellers.
Who knows, you could be next.
Before rattling on for too much longer, in case you’re not already aware, ASM does come at a price…and it’s a big one.
Something else you should know is that the ASM course is not available all year round. They tend to have a couple of launches a year, of the latest updated version of the course, and those launches tend to last for about one month.
To quote the Amazing Selling Machine website:
How To Build Your Own Profitable Business on Amazon in 6 Months (or less).
Amazing Sales Machine includes:
- Module 1 – Building your Product Opportunity List
- Module 2 – Suppliers, Samples & Profit Numbers
- Module 3 – Ordering Inventory and Creating Your Brand
- Module 4 – Building Your Brand Assets
- Coaching Calls & Bonuses
- The Private Resource Vault
- The ASM Community
Program/Course: Amazing Selling Machine
Product Owners: Matt Clark and Jason Katzenback
Current Pricing: $4,997 (6 monthly payment option available)
My Rating: 8/10 (I mean the quality of the course and support warrant a 9 but I’ve docked it a point because of the price)
Visit Amazing Selling Machine here: Amazing Selling Machine
4. Online Selling Experiment
If you’re interested in using retail arbitrage (purchasing items from big box retailers, local retailers, and selling them on Amazon) as your Amazon FBA strategy…
…this might just be the course for you.
Ryan Grant, the guy who started Online Selling Experiment has been selling on Amazon using this one strategy since 2008.
In 2013 he started blogging about his Amazon selling experiences, and eventually started turning his knowledge into course material.
Solid credentials.
The Online Selling Experiment training is super high quality and bang up to date.
And with all of the course content being delivered over the ‘teachable’ platform, it couldn’t be easier to follow.
Step by step training that’s been well thought out, and well put together.
A few words from the Online Selling Experiment website:
Learn the low risk system I’ve used to help hundreds of people make $1,000 or more each month on Amazon.
This training course has been put together with absolute beginners in mind…
…and,
it’s also aimed at helping people with maybe a little less available cash to invest in their business than most other FBA courses.
Keep in mind that the Online Selling Experiment course is focused on a specific strategy…retail arbitrage, and retail arbitrage only.
So don’t go buying this course expecting to find out about sourcing products from abroad, private labelling and international expansion, that’s not what this guy is about.
Here is an outline of how the OSE ‘Basics’ course is structured:
- How to Source Profitable Products
- Exact Buying Guidelines
- How to Set Up Your Amazon Seller account
- How to Send Your Items Into Amazon FBA Warehouses
- Pricing Techniques
What I really like about this course…
…is the incredibly straightforward approach that is taught to getting up and running.
What I don’t like about the course is that it is focused on doing business out of the United States only. But then I would say that because I’m not a U.S. resident.
And that’s not to say that people from outside of the United Sates can’t get anything of value from the Online Selling Experiment training, they absolutely can.
The problem will be when it comes down to the finer detail, anyone from outside of the U.S. will be left having to do a lot of their own spadework.
But if you’re resident in the U.S., and retail arbitrage is the strategy that interests you, this guy has got it pretty much nailed to the floor.
Program/Course: Online Selling Experiment
Product Owner: Ryan Grant
Current Pricing: $199 (or 4 x $55 option available)
My Rating: 7/10 (for U.S. residents)
Visit Online Selling Experiment here: Online Selling Experiment
5. Udemy: Sell Wholesale Products Using Amazon FBA
Udemy.com is an alternative learning method available entirely online.
Online courses are created, which are not accredited, but are definitely of merit.
In Udemy’s own words…
Use this step-by-step roadmap to search, source, ship and sell those great products and reap the rewards.
This is the current course content:
- Introduction to the Course (6 lectures)
- Finding High-Quality Products to Sell on Amazon FBA (6 lectures)
- Finding Wholesale Suppliers and Obtaining Purchasing Accounts
- Analyse Wholesale Pricing and Place Orders (4 lectures)
- List Products on Seller Central and Ship them to Amazon Fulfilment Centres (4 lectures)
- Resources and Definitions (2 lectures)
To be totally honest this is my least favourite of the five courses I’ve covered in this post. It covers the basics pretty well but it’s very much ‘how to sell on Amazon for beginners’. I have a feeling that most people who take this course will find themselves moving on to a more in-depth Amazon FBA course fairly soon.
So if I don’t really like it that much, how come it made it onto this post?
Bottom line?
It covers the basics of how to become an Amazon seller clearly and concisely…and it’s practically free if you buy at the right time.
Program/Course: Udemy – Sell Wholesale Products Using Amazon FBA
Product Owner: Larry Humphreys, Tim Godfrey
Current Pricing: $124.99
My Rating: 6.5/10
Visit this Udemy course here: Udemy – Sell Wholesale Products Using Amazon FBA
How To Sell On Amazon – Wrapping It Up
In super-brief summary, the Amazon FBA courses that I believe are best placed to teach just about anyone how to sell on Amazon…
…are these two:
MarketPlace SuperHeroes is my number one. It’s the course that I stuck with and took me from clueless Amazon FBA seller, to a pretty solid level of success in well under 12 months.
I’m still learning with MarketPlace SuperHeroes as I look to scale up my business to the next level.
If these guys weren’t around, I’d go here…
Proven Amazon Course. Also an excellent Amazon seller training course that can take you from complete newbie to super advanced in a relatively short space of time.
But what’s the best Amazon FBA course for you?
It depends on a few of things:
Where are you living? If you are in the United States you can choose any of them. If you’re outside of the U.S. I would say stick to either MarketPlace SuperHeroes, Proven Amazon Course or Amazing Selling Machine.
What level are you at? I would say beginners can have their pick of those I’ve listed. If you’re more advanced I think you’ll want to rule out Udemy.
Your budget. Some of the price tags may seem steep but when you think that this a real business you’ll be setting up, and the training is focused on getting you to earnings of a few thousand dollars a month quickly, it’s a relatively small investment into your education and future business.
Trying to teach yourself Amazon FBA will cost you a fair amount of both time and money. Mistakes in this business can be expensive, all of these Amazon training courses will show you how to navigate around the potential pitfalls.
The truth is that I think all of the courses listed here are decent and offer good value.
My best advice would to to spend some time looking around their websites so you can start to get a feel for the people, as well as the course before proceeding. Find your best fit.
Got something to add?
I’d love to hear about your experiences with any Amazon FBA training courses, and how you’ve got on learning how to sell on Amazon…good or bad.
Just drop me a comment in the box further below.
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Hello Andrew,
I greatly appreciate the depth you put in analyzing the above FBA courses. I am a complete newbie to Amazon or any e-commerce trade. I have been researching for months on which training course to sign up with before stumbling on your article because I wouldn’t want to be a victim of any of the fraudsters out there, who displays sham seven figure earnings. I want to go with the MPSH, based on your experience so far, I would like to know if the MPSH course can comfortable take me from beginner to well a grounded knowledge in FBA trade. Thumbs up for your good work!
Hi Jimoh,
Thanks for your comment, I’m glad you’ve found the post useful.
Personally I believe MPSH to be the best FBA course out there.
It’s as suitable for a total newbie as it is for more advanced FBA biz owners because they cover everything in such depth and explain everything so clearly.
There is a lot to learn with Amazon FBA but the MPSH course won’t at any stage leave you scratching your head wondering what they are talking about.
Taking people from beginner to well grounded FBA biz owners is what the course is all about.
Go ahead and read my full MPSH review if you haven’t already.
Good luck,
Andrew
Andrew i noticed something in the Q & A in PAC where it states the following in part:
“This price point is a steal! We reserve the right to increase the price without warning at any point as we seek to maintain the highest level of support for those that take this course.”
Does this mean after i make payment at anytime they could charge me additional money? Thanks!
Hi Lance,
No, once you’ve bought at the price that’s it, they won’t come back and ask for more money. They’re just making sure that nobody takes the current price as a promise that it will always remain the same.
Andrew
Hi Great article,
I am currently looking into Amazon FBA training courses. I have looked at KT nine university.
What is your thought on their course.
Ofcourse, I will now review the top 3 from your list before making any decisions.
Kedisha
Hi Kedisha,
I haven’t been all the way through the KT9 University course so can’t really comment on it.
Andrew
Hi Andrew,
Thank you for such an informative article.
I have been doing deep research about amazon fba courses and have read about MPSH several times. AMS is also up there but it’s a bit pricey for me.
Ive spent quite some time on youtube and resonate pretty well with JT Franco’s Empire Academy as well as Tim Sander’s Private label course. Would you have any comments about them?
If my long-term plan is to build my own brand, would you still recommend MPSH?
Thanks again for the awesome info. You are really helping many people out there!
-Brian
Hi Brian,
I don’t know the two courses you have mentioned unfortunately so can’t help you with any pointers there.
You can build your own brand with MPSH, they teach how to go about it.
Andrew
Hi Andrew, just wanted to let u know that after reading ur articles, i joined MPSH.
been there just over a month and think their material is fantastic.
Also they just seem genuine people u care and they respond back you when u have a question 🙂
thank you for your write up, helped me make my decision.
I am in the UK so great to get feedback from a UK person.;-)
Hey Selina,
I’m absolutely delighted to hear that you’re having an equally great experience with MPSH as I’ve always had.
I check out loads of FBA courses to see if they should be on this list but so far I’ve never found one even close to knocking MPSH off the top spot.
Best of luck with your business…exciting times.
Andrew
Yo I am so glad you didn’t include Kevin david’s course that dude doesn’t know anything about Amazon Fba. I always see people promoting it but, it’s refreshing to see someone who doesn’t just push anything out there.
Hi,
This article is very detailed and I love it.
I wanted to subscribe to ASM but the cost is on a high side for me though they have a monthly payment plan.
What would you personally recommend as an average budget to start FBA excluding the training cost?
Thanks
Hi Abbey,
Thanks, glad you enjoyed the post.
I would say you’d need $1,000 for sure. I know people who have done it for less but that’s a fair minimum.
Best, Andrew
Hi!
Very thorough article and I’m very seriously considering Marketplace Superheroes! Is there a software that you had to purchase in addition? Or is this software just a ploy for people to make more money? I was looking into Adam Ginsberg but saw that there is a very expensive software needed to sell. Is that a part of any of these courses? Is it even necessary? I’ll take whatever help i can get!
Thanks!
Hi Danielle,
No additional software to buy with MPSH. The software used to filter prospective products is included in the price.
Good luck,
Andrew
Express Selling Machine is now selling a $3,000 package that does all the time-consuming product research for you, complete with vetted suppliers, pricing and minimum order quantities, keywords, competition, financial projections, private FB group, etc.
All the products meet the criteria they teach in their $5,000 course. (which I have not taken). Each product they uncover is sold only once, to a single buyer.
Have you heard of this and would you recommend it? Seems it cuts down on the time it takes to find a good product fit and also reduces risks a making rookie mistakes.
But it is obviously expensive.
Hi Norm,
Thanks for taking the time to post your comments.
I don’t know Express Selling Machine. I will check it out though.
Best,
Andrew
I hate to say that Amazon Proven Course deserves more like a 7/10 (and maybe a 6/10 but they provide guarantees on their courses and Jim cockrum takes care of his customers). It has a good price, some decent info (nothing great). It’s a good starting point, but the courses are all over the place. I wouldn’t rate it an 8.
Hi Ben, Fair enough, I still currently rate PAC as an 8 but I’ll be going through it all again at the start of next year just to compare with a few newer competitors.
You mention that the their course material is all over the place…that is definitely a weakness of PAC.
Hi, have you heard of “The ultimate amazon seller course”? If so, any feedback on this course? Thanks.
Hi Lim,
Yeah that’s Philip Covington’s course.
It’s a pretty solid course but I personally wouldn’t put it in my top five.
Best,
Andrew
This is a very informative article. I wanted to know if you have heard of Kevin David’s Amazon FBA course? if so, how would you rate him and would recommend him over anyone else
Hi Atiq,
I know of it but I’ve not been through it, and I don’t know anyone who has, so can’t help you here unfortunately.
Best,
Andrew
Great article! I am Australian wanting to sell on amazon USA. I was going to go through reliable education upon recommendation from another blogger. What do you think of them ? And yes they are very very expensive.
Hi Tass, Pleased you like the article. I know a couple of people who have used Reliable Education and as far as I know it’s worked out okay for them. I used to be really put off the course because their site used to be endless videos of Adam pulling up in sports cars, all tanned-up with gleaming teeth, telling you how rich he was and could make you. It’s a long time since I’ve fallen for that kind of BS…although fall for it I did in the past. Just been back to their site and see they’ve binned those vid’s off and replaced them with less cringe worthy stuff 😉
Hi there
I’m I’m based in the US, but interested in selling internationally. You said you would give ASM a 9 and also MPSH a 9. With out factoring in the price, which is the most thorough and comprehensive for a beginner?
Thanks,
Michele
Hi Michele,
Thanks for leaving your comment.
They’re both great courses but for me, I’d still go for MPSH if I was setting out again as a beginner.
I just really get on with how the guys at MPSH explain everything and really leave you in absolutely no doubt as to what you need to do at each stage.
If you go for it, drop by again and let me know which you choose.
Best of luck,
Andrew
Which course is best fro product research/white labeling? Which would be best for retail arbitrage?
For me, I believe that MPSH is best for product research and white labelling. I think that Proven Amazon Course is best for retail arbitrage.
I really appreciate you going out of your way to detail all of this information. I’m 23 y/o and feel very passionate about using Amazon FBS. These are all great training programs and can be used to help achieve success along with the commitment, hard work, and time. If you had to choose one or two that if compounded with work ethic, would have the highest likelihood of achieving success, which one(s) would you choose? Thank you so much! Evan
Hi Evan, For me it’s MPSH that takes top spot for best Amazon FBA training program. Everything about it works for me…the content, the content delivery, the guys behind it…and that it works of course.
Thank you for your article. It really helped me narrow down training courses. One course that seems interesting and promises results is Azon University 2 run by Josh & Shim Morris. It costs $697 and sounds like it would walk you through being a newbie to more advanced stuff. I can’t find reviews on their training program so I was wondering if you had any opinions on that company. Thank you.
Hi Dan, Pleased to hear my post was useful to you. I don’t know the Azon University course at all, so can’t help you with that one. Good luck though, whichever course you decide on.
I’ve been looking into a training course. Have you heard of the one through Rapid Crush? If so, any feedback on them would be appreciated. thanks
Hi Leslie, I don’t know enough about Rapid Crush to offer you any insight. Andrew
Hi, thanks for such a great article as I’ve been trying to figure out which training course to go through and you have narrowed it down for me. With these courses , are you able to do retail arbitrage as well as source from China ? Can it be either or ? Thanks
Hi Tonya, Thanks for posting your comment. MPSH is all about sourcing from China. Online Selling Experiment is all about Retail Arbitrage. PAC covers both strategies.
Good luck, Andrew
Thanks for the informative article. What was the date for the article as I’ve checked out the MPSH course and they’re now asking £3,500 as opposed to the £997 you’re quoting. Seems like a huge jump on price.
Hi Paulibe, Thanks for your comments. This article was originally written early summer 2018, and I regularly update it so that it remains current. The MPSH course is still priced at $997. I think you must for some reason be getting pricing for an advanced package including one-to-one mentoring plus freight forwarding services etc. The MPSH System V2 is definitely priced at $997.
Thanks for the great article – i’ve signed up for your newsletter
I have been tempted to use Amazing.com – the Amazon FBA sellers training course – probably one of the most expensive, but seems to have great coverage and results.
Is there a reason why you have not mentioned this one?
I’m tempted by the ‘MPSH’ as the price seems MUCH more affordable and you seem to have had positive results from it.
I’m starting out, I want to create an online business, I am building that, so I can spend more time with my family and have greater flexibility to work from anywhere.
I have also lived in CHina for 10 years and understand the CHinese sourcing and have extensive networks and banking access throughout China, so I feel it’s a strength to build upon (I’m now based back in UK where I am from)
Hi Tom, Glad you liked my article.
I have nothing against ASM, it’s very decent, if pretty pricey.
I decided to commit to MPSH partly because of the program being aimed at an international audience.
I’m in the UK and my plan was always to launch with Amazon UK before Amazon US. The MPSH training is well cut out for that.
Your knowledge of Chinese commerce should stand you in good stead for launching an FBA business.
Great write up, thanks for sharing your experiences.
I’ve tried several different courses, a few of which you have mentioned. I enjoy taking courses because I’ve found that they almost always deliver a good ROI, even if I only learn 1 or 2 new things to use in my business.
One expensive one that I enjoyed was the Wholesale Formula, although the $2000 price tag is too much for many people.
I think Proven Amazon Course is great too.
For a beginner retail arbitrage course, I think Ryan Grant’s ‘how to make $1000 a month on Amazon’ course is a bit better than amazon bootcamp, although you’ll learn similar things in both.
Thanks for your comments.
I don’t know Ryan Grant’s course very well but I’m going to check it properly now ‘cos you sound like you know what you’re talking about 🙂
Cheers.
Hi, I’m also looking into AMAZON FBA SELLING. Have you heard of Sophie Howard program? They have a one on coach. Quite expensive though, 3500
Hey Vicky,
Yeah I know the course pretty well. I like the course a lot and I like Sophie Howard, she is pretty impressive and has a great teaching style.
I’m not certain I saw where it added additional value over and above my top ranked course from the guys at MPSH, but it is a lot more expensive.
Best, Andrew
Hi Andrew Thank you very much for introducing me to “MarketPlace SuperHeroes ” course. I have enrolled it and i am one week old. So far i am 100% satisfied and confident of making sales at Amazon FBA by end of next month.
Please keep up the good work.
Thanks Arvind. I’m really pleased to hear that you’re getting a ton of value from the MarketPlace SuperHeroes training. There’s a lot to do when starting out with Amazon FBA but it’s well worth it. It’s a great business model. Best of luck.
Have you heard of Jay at Kaching on Instagram selling freedom with amazon course. Would love to hear your thoughts cost is $1997.
Hey Frank, No, don’t know that course. You’re doing the right thing though, in trying to get some background on it before shelling out that kind of money.
Thank you so much for well written detailed article.
I am looking to start selling on amazon as an FBA seller.
The thing is that, I have no idea on how to start and what to do. However, I’m willing and looking for a program to teach me on how to do it..
I wanted to ask you if you know of a good program /courses that would be good fit for beginners.
Thanks
Hey Aisha,
Thanks for your comments.
When I was starting out with Amazon FBA, I tried out a few different training programs before final settling on MarketPlace SuperHeroes.
If you’re not hung-up on selling a certain product type, and have some budget to spend on your training, then these guys are a great fit.
Their training course is perfect for beginners as well as experienced sellers.
It starts out assuming absolutely no knowledge and walks you through every aspect of the business to the point where you’re learning stuff that would take you years to figure out for yourself.
I still use the course material as there is so much in there.
My second choice would be Proven Amazon Course as it’s also good for beginners but in my opinion it’s not laid out in the same easy to follow way that the MarketPlace SuperHeroes course is.
I hope this helps.