How To Sell On Amazon 2021 (5 Top Training Courses)

amazon fba training courses

So you want to know how to sell on Amazon, and you want to know what to sell on Amazon.


But, you have a simple choice to make before going any further…

Do you go it alone?

Maybe save a bit of money by not shelling out on an Amazon FBA training course, and hope you don't make any costly mistakes along the way;


Put your hand in your pocket for some quality training on how to become a seller on Amazon, maximise your chances of success and minimise your chances of making expensive rookie errors?

Simple choice…don't you think?

Well, if you do, read on.

The Amazon courses below are what I personally believe to be the best Amazon FBA courses out there right now.

All fit, in my opinion, to teach pretty much anyone (well, anyone with a decent work ethic) exactly how to sell on Amazon.

(If you are completely new to this, I mean to the point where you only just about know what Amazon FBA even really is, maybe have a quick read of my post all about how it works.

Anyway, enough chit-chat, let's get down to business…

Here are the 5 who I believe to be offering the best Amazon FBA courses right now:

1. MarketPlace SuperHeroes

marketplace superheroes logo

Stephen Somers and Robert Rickey are the two guys behind Marketplace SuperHeroes.

This Amazon seller training course has been around for a few years now and is continually updated, making it one of the most up-to-date courses on Amazon FBA that you can get your hands on.

To quote the MarketPlace SuperHeroes website:

In just a few years the MPSH community has generated millions in revenue and has become the #1 place to learn how to build a sustainable, global Amazon empire.

One of the many things I love about this course is that the strategy for finding products to sell on Amazon is very different to that of most courses in the same space.

And that's also the case with the whole MarketPlace Superheroes philosophy, they do things differently to most and will teach you the exact processes that they have used to build their own Amazon selling business into the success it is today.

MarketPlace SuperHeroes includes (this is the updated content available from Feb/March 2021):

  • MPSH Ignite Phase 1 – ‘Embark: 28 training videos shot across 3 modules, each split into 3 sections;
  • MPSH Ignite Phase 2 – ‘Evolve: 23 training videos shot across 3 modules, each split into 3 sections;
  • SuperHero Ecosystem: This is the dashboard from where you will run your business. From product research and selection, supplier sourcing, labelling, invoicing…it's all here;
  • SuperHero Informer: Signing-up to this will make sure you are informed whenever Stephen and Robert share new tips and tricks on the MPSH YouTube channel;
  • MPSH Core System V2 Phase 1: Previous version of the course before it's full update to ‘Ignite – Embark'
  • MPSH Core System V2 Phase 1: Previous version of the course before it's full update to ‘Ignite – Evolve'

Other benefits of this course:

Selling through Amazon FBA in multiple countries is a huge part of the MarketPlace SuperHeroes strategy.

No other course that I've found covers this area in the detail that MarketPlace SuperHeroes does.

The course is not tailored to be a better fit for the residents of any one country. All the training is about selling globally on Amazon, not just on

One of my favourite things about the course is that the it is very linear and incredibly easy to follow.

Step-by-step stuff starting with the basics, covering every aspect of the MPSH strategy in detail and progressing to very advanced stuff towards the end…perfect for someone like me who likes to have their hand held through something like this.

Amazon FBA Course Details

Program/Course: MarketPlace SuperHeroes – ‘Ignite'

Product Owners: Robert Rickey and Stephen Somers

Current Pricing: $997 (or 12 x $97 option available)

My Rating: 9.5 /10 (damn high score I know, but, I've been following this Amazon FBA training for a long time now and haven't come across anything they've missed)

Visit MarketPlace SuperHeroes here: MarketPlace SuperHeroes

2. Azon University

amazon fba course azon university 2

Relatively speaking this is a bit of a new kid on the block.

But that doesn't mean it's not excellent quality…it absolutely is!

Brought to you by brothers Josh and Shimmy Morris this is a course built on high quality content and crystal clear clarity.

To quote the Azon University 2 website:

We coach and train individuals on starting a successful Amazon business so you can build a better life for yourself and earn your freedom.

I was genuinely surprised by the quality of this course when I went through it.

I don't know why but for some reason I had my doubts that it was going to be any good.

Probably just because I try out a lot of different Amazon selling programs and most of them are garbage.

Well, I was wrong to have doubts. This is a top course.

Azon University 2 includes:

  • Welcome To Azon University 2: 9 bitesize videos about how both the course and FBA work.
  • Millionaire Mindset Makeover: 6 videos on setting yourself up for success.
  • Product Profits: The 4 principles of hot-selling product ideas and how to easily find them.
  • Golden Suppliers: Finding “golden suppliers” using Azon's copy-paste email templates and scripts.
  • Your First Amazon Page: How to get more sales with high converting brand focused strategies.
  • Amazon Seller Central: The basics of using the Amazon FBA Admin area.
  • Welcome To The Sales Avalanche: How to earn free organic traffic from Amazon.
  • Welcome To The Top 1%: Taking your products to new markets, adding “Product Value Hacks.”

Other benefits of this course:

I love clarity.

Especially when it comes to programs showing you how to get up and running with a business like FBA.

There are a lot of moving parts to this business so you want your chosen course to add clarity to the steps.

Like the guys at MarketPlace SuperHeroes, this is one of the few courses that does exactly that.

Another big benefit of joining up with Azon University…

…is that you will get two months of One-to-One coaching via email with Josh and Shimmy. Valuable.

Amazon FBA Course Details

Program/Course: Azon University 2

Product Owners: Josh Morris and Shimmy Morris

Current Pricing: $995 (discount of $298 sometimes available via my affiliate link below)

My Rating: 8/10

Visit Azon University here: Azon University 2 

3. Amazing Selling Machine
amazing selling machine logo

If you like your courses big, brash and beefy, this might just be exactly what you're looking for.

Over the last six years, Amazing Selling Machine has built up significant track record in training people exactly how to sell on Amazon and become top Amazon FBA sellers.

Who knows, you could be next.

Before rattling on for too much longer, in case you're not already aware, ASM does come at a price…and it's a big one.

Something else you should know is that the ASM course is not available all year round. They tend to have a couple of launches a year, of the latest updated version of the course, and those launches tend to last for about one month.

To quote the Amazing Selling Machine website:

How To Build Your Own Profitable Business on Amazon in 6 Months (or less).

Amazing Sales Machine includes:

  • Module 1 – Building your Product Opportunity List
  • Module 2 – Suppliers, Samples & Profit Numbers
  • Module 3 – Ordering Inventory and Creating Your Brand
  • Module 4 – Building Your Brand Assets
  • Coaching Calls & Bonuses
  • The Private Resource Vault
  • The ASM Community

Amazon FBA Course Details:

Program/Course: Amazing Selling Machine

Product Owners: Matt Clark and Jason Katzenback

Current Pricing: $4,997 (6 monthly payment option available)

My Rating: 8/10 (I mean the quality of the course and support warrant a 9 but I've docked it a point because of the price)

Visit Amazing Selling Machine here: Amazing Selling Machine

4. Proven Amazon Course

proven amazon course logo


Originally launched in 2009, this course is still one of the most popular options for Amazon FBA training.

And that's not too surprising…

Jim Cockrum and his team have a ton of experience and are continually updating the course, adding new strategies and increasing the number of support staff all the time.

To quote the Proven Amazon Course website:

This is the most comprehensive, creative and up-to-date “selling on Amazon” course in the world supported by the largest team of successful Amazon selling moderators.

Now I don't know about that, but I do know that the course is high quality and extremely comprehensive. There are loads of video tutorials as well as written training, between them covering just about every aspect of becoming a successful Amazon FBA seller.

The core of the course is on the 3 key aspects of Amazon FBA:

  • Sourcing/Buying
  • Shipping
  • Listing

Proven Amazon Course covers all of these essential areas extremely thoroughly.

Around the main topics noted above there's plenty of bonus material to help you get your business to the next level, including training on private labelling, inventory, refund guidance etc.

Genuinely there's way too much inside of PAC to list it all in this round-up post, so here's the section titles of about half of the course: 

  • Private Label
  • Multiple Sourcing Strategies
  • Promotional Company Sourcing
  • Proven Performance Inventory
  • Proven Audience Formula
  • Merch
  • International FBA
  • Build Your Team
  • Taxes, Accounting, Legal
  • Creative Partnerships

Other benefits of this course:

Multiple FBA strategies are covered with genuine industry experts drafted in to help put the training together where required.

Part of the Proven Amazon Course specialises in how to get on to Amazon FBA for non-United States residents. Most other courses focus solely on United States residents using Amazon FBA via

The course also has a very active private community on Facebook where you can get help and advice from other members going through the course.

Amazon FBA Course Details

Program/Course: Jim Cockrum’s Proven Amazon Course

Product Owner: Jim Cockrum

Current Pricing: $549 (or 6 x $97 option available)

My Rating: 8/10

Visit Proven Amazon Course here: Proven Amazon Course

5. Online Selling Experiment

online selling experiment logo

Ryan Grant, the guy who started Online Selling Experiment has been selling on Amazon since 2008.

In 2013 he started blogging about his Amazon selling experiences, and eventually started turning his knowledge into course material.

Solid credentials.

The Online Selling Experiment training is super high quality and bang up to date.

And with all of the course content being delivered over the ‘teachable’ platform, it couldn’t be easier to follow.

Step by step training that’s been well thought out, and well put together.

A few words from the Online Selling Experiment website:

Learn the low risk system I’ve used to help hundreds of people make $1,000 or more each month on Amazon.

This training course has been put together with absolute beginners in mind.

Online Selling Experiment offer a suite of training products, with the central course being Online Retail Pro and a variety of ‘Accelerators' to complement the core training.

Online Retail Pro includes topics like Online Arbitrage, Wholesale, Outsourcing, Flipping, Retail Arbitrage and more.

Accelerators are a type of training where a small number of students are brought in for a live, 4 week program aimed at achieving a very specific goal related to selling online.

Each Accelerator comes with a guarantee regarding what results you'll enjoy and includes live training with Ryan and the rest of the team.

I believe their most popular to date has been the ‘Wholesale Accelerator'.

Here is an outline of how the Online Retail Pro course is structured:

  • The Basics – Setting up your business structure and accounts
  • Flipping – getting started, negotiating, making sales
  • Retail Arbitrage Strategies – Selecting stores, evaluating products, guidelines
  • Amazon – Fees, listings, the Buy-Box
  • Pricing – Five different pricing strategies covered
  • Online Arbitrage Strategies – Coupons & discounts, making your approach
  • Outsourcing – What it is and how to do it effectively
  • Wholesale – Setting it up, buying guidelines, evaluating, placing orders

What I really like about this course…

…is the incredibly straightforward approach that is taught to getting up and running.

What I don’t like about the course is that it is focused on doing business out of the United States only. But then I would say that because I’m not a U.S. resident.

And that’s not to say that people from outside of the United Sates can’t get anything of value from the Online Selling Experiment training, they absolutely can.

The problem will be when it comes down to the finer detail, anyone from outside of the U.S. will be left having to do a lot of their own spadework.

But if you’re resident in the U.S., this guy has got it pretty much nailed to the floor.

Amazon FBA Course Details

Program/Course: Online Retail Pro

Product Owner: Ryan Grant 

Current Pricing: $2,499

My Rating: 7.5 /10 (for U.S. residents)

Visit Online Selling Experiment here: Online Selling Experiment

How To Sell On Amazon – Wrapping It Up

In super-brief summary, the Amazon FBA courses that I believe are best placed to teach just about anyone how to sell on Amazon…

…are these two: 

MarketPlace SuperHeroes is my number one. It's the course that I stuck with and took me from clueless Amazon FBA seller, to a pretty solid level of success in well under 12 months.

I'm still learning with MarketPlace SuperHeroes as I look to scale up my business to the next level.

If these guys weren't around, I'd go here…

Proven Amazon Course. Also an excellent Amazon seller training course that can take you from complete newbie to super advanced in a relatively short space of time.

But what's the best Amazon FBA course for you?

It depends on a few of things:

Where are you living? If you are in the United States you can choose any of them. If you're outside of the U.S. I would say stick to either MarketPlace SuperHeroes, Proven Amazon Course or Amazing Selling Machine.

What level are you at? I would say beginners can have their pick of those I've listed. If you're more advanced I think you'll want to rule out Udemy.

Your budget. Some of the price tags may seem steep but when you think that this a real business you'll be setting up, and the training is focused on getting you to earnings of a few thousand dollars a month quickly, it's a relatively small investment into your education and future business.

Trying to teach yourself Amazon FBA will cost you a fair amount of both time and money. Mistakes in this business can be expensive, all of these Amazon training courses will show you how to navigate around the potential pitfalls.

The truth is that I think all of the courses listed here are decent and offer good value.

My best advice would to to spend some time looking around their websites so you can start to get a feel for the people, as well as the course before proceeding. Find your best fit.

Got something to add?

I'd love to hear about your experiences with any Amazon FBA training courses, and how you've got on learning how to sell on Amazon…good or bad.

Just drop me a comment in the box further below.


Last Updated on March 19, 2021 by andrewtk

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