Best Amazon FBA Course 2021

amazon fba training courses

You want to know how to sell on Amazon, and you want to know what to sell on Amazon.


But, you have a big choice to make before going any further…

Do you go it alone?

Maybe save a bit of money by not shelling out on an Amazon FBA course, and hope you don't make any costly mistakes along the way;


Put your hand in your pocket for a quality Amazon FBA course…

…totally focused on showing you exactly how to become an Amazon FBA seller, maximise your chances of success, and minimise your chances of making expensive rookie errors?

Simple choice…don't you think?

Okay, I do get it, if you're on a super tight budget, it maybe isn't that simple a decision.

But personally, I believe that 99% of people who set-up their Amazon FBA business alone, without turning to any of these Amazon FBA courses, will end up burning through a ton more money in the long-run.

The Amazon courses below are the five I personally believe to be the best Amazon FBA courses out there right now.

All fit, in my opinion, to teach pretty much anyone (well, anyone with a decent work ethic) exactly how to go about selling on Amazon.

(If you are completely new to this, I mean to the point where you only just about know what Fulfillment By Amazon even really is, maybe have a quick read of my post all about how Amazon FBA works.

Anyway, enough of the chat, let's get down to business…

Here's who I believe to be the 5 best Amazon FBA courses right now:

  1. MarketPlace SuperHeroes
  2. Amazing Selling Machine
  3. Freedom Ticket
  4. Proven Amazon Course
  5. Online Selling Experiment

If you have the time to stick around, here they all are in a bit more detail…

Best Amazon FBA Courses:

1. MarketPlace SuperHeroes

marketplace superheroes logo

This Amazon FBA course is my definite number one.

Stephen Somers and Robert Rickey are the two guys behind Marketplace SuperHeroes.

These guys have been selling on Amazon almost since the day this e-commerce business was made possible.

This particular Amazon seller training course has been around for a few years now and is continually updated, making it one of the most up-to-date courses on Amazon FBA that you can get your hands on.

To quote the MarketPlace SuperHeroes website:

In just a few years the MPSH community has generated millions in revenue and has become the #1 place to learn how to build a sustainable, global Amazon empire“.

MarketPlace SuperHeroes

One of the many things I love about this FBA course, is that the strategy for finding the best products for selling on Amazon is very different to that of most courses in the same space.

And that's also the case with the whole MarketPlace SuperHeroes philosophy.

They do things differently to most and will teach you the exact processes that they have used to build their own Amazon selling business into the success it is today.

MarketPlace SuperHeroes includes (this is the fully updated content available from Feb/March 2021):

  • MPSH Ignite Phase 1 – Embark28 training videos shot across 3 modules, each split into 3 sections;
  • MPSH Ignite Phase 2 – Evolve23 training videos shot across 3 modules, each split into 3 sections;
  • SuperHero Ecosystem: This is the dashboard from where you will run your business. From product research and selection, supplier sourcing, labelling, invoicing…it's all here;
  • SuperHero Informer: Signing-up to this will make sure you are informed whenever Stephen and Robert share new tips and tricks on the MPSH YouTube channel;
  • MPSH Core System V2 Phase 1: Previous version of the course before its full update to ‘Ignite – Embark';
  • MPSH Core System V2 Phase 1: Previous version of the course before its full update to ‘Ignite – Evolve'.

Other benefits of this Amazon FBA course:

Selling through Amazon FBA in multiple countries is a huge part of the MarketPlace SuperHeroes strategy.

No other course that I've found covers this area in the level of detail that MarketPlace SuperHeroes does.

MPSH have a clear strategy for how to scale your business.

The course is not tailored to be a better fit for the residents of any one country.

All the training is about selling globally on Amazon, not just on

One of my favourite things about the course is that it is incredibly easy to follow.

Step-by-step, starting with the basics, covering every aspect of the MPSH strategy in detail and progressing to very advanced information towards the end…

…perfect for someone like me who likes to have their hand held through something like this.

These massive benefits are why I personally rate this as the best Amazon FBA course.

Amazon FBA Course Details:

Program/Course: MarketPlace SuperHeroes – ‘Ignite'

Product Owner: Robert Rickey and Stephen Somers

Current Pricing: $997 (or 12 x $97 option available)

30 Day Money Back Guarantee

My Rating: 9.5 /10 (damn high score I know, but, I've been following this Amazon FBA training for a long time now and haven't come across anything they've missed)

Visit MarketPlace SuperHeroes here: MarketPlace SuperHeroes

Here's a great watch that will give you a bit of a feel for how MPSH go about things…

2. Amazing Selling Machine

asm amazon fba course

If you like your courses big, brash and beefy, this might just be exactly what you're looking for.

Over the last six years, Amazing Selling Machine has built up significant track record in training people exactly how to sell on Amazon and become top Amazon FBA sellers.

Who knows, you could be next.

Before rattling on for too much longer, in case you're not already aware, ASM does come at a price…and it's a big one.

Something else you should know is that the ASM course is not available all year round. They tend to have a couple of launches a year, of the latest updated version of the course, and those launches tend to last for about one month.

To quote the ASM website:

How To Build Your Own Profitable Business on Amazon in 6 Months (or less).”

Amazing Selling Machine

ASM includes:

  • Module 1 – Building your Product Opportunity List;
  • Module 2 – Suppliers, Samples & Profit Numbers;
  • Module 3 – Ordering Inventory and Creating Your Brand;
  • Module 4 – Building Your Brand Assets;
  • Coaching Calls & Bonuses;
  • The Private Resource Vault;
  • The ASM Facebook Group.

Amazon FBA Course Details:

Program/Course: Amazing Selling Machine

Product Owner: Matt Clark and Jason Katzenback

Current Pricing: $4,997 (6 monthly payment option available)

30 Day Money Back Guarantee

My Rating: 8/10 (I mean the quality of the course and support warrant a 9 but I've docked it a point because of the price)

Visit ASM here: Amazing Selling Machine

3. Freedom Ticket

freedom ticket course banner

Okay so what's the deal here exactly?

Well, Kevin Kings' Amazon FBA training course ‘Freedom Ticket'…

…has partnered up with a leading suite of software analytics tools for Amazon sellers ‘Helium 10′.

Both already had solid track record of their own, so this partnership looks like a pretty attractive package..

To quote the Freedom Ticket website:

The vision of Freedom Ticket is to help new Amazon sellers launch their FBA business and help veteran sellers achieve next level status of living a prosperous life and claiming their “Freedom Ticket” to success”.

Freedom Ticket

Freedom Ticket is a well put together, comprehensive, and technical (yet still straightforward), eight-week training program on how to sell on Amazon FBA.

Helium 10 is one of the most complete suites of software tools that Amazon sellers can get their hands on.

Freedom Ticket includes:

  • Week 1 – Introduction: 3 modules introducing you to the course and the FBA opportunity;
  • Week 2 – Amazon & Business Basics: 6 modules on getting yourself set up for success;
  • Week 3 – Branding, Money & Millions: 8 modules covering branding, FBA costs, cashflow;
  • Week 4 – Picking a Successful Product: 8 modules on finding products and using the Helium 10 tools;
  • Week 5 – Suppliers, Orders & Shipping: 13 modules on dealing with suppliers, ordering and shipping;
  • Week 6 – How to Compete & Win Big: 10 modules on how to press home your advantage;
  • Week 7 – How to Create High Converting Listings: 6 modules on creating killer listings;
  • Week 8 – Ranking, Advertising & Promotions: 12 modules covering discounts, coupons and PPC.

Other benefits of this Amazon FBA course:

I love clarity.

Especially when it comes to programs showing you how to start selling on Amazon with your own FBA business.

There are a lot of moving parts to this online business so you want your chosen course to add clarity to the steps.

Like the guys at MarketPlace SuperHeroes, this is one of the few courses that does exactly that.

Amazon FBA Course Details:

Program/Course: Freedom Ticket

Product Owner: Kevin King and Helium 10

Current Pricing: $997, (or FREE with Helium 10 ‘Platinum', ‘Diamond', or ‘Elite' accounts)

30 Day Money Back Guarantee

My Rating: 8/10

Visit Freedom Ticket here: Freedom Ticket

4. Proven Amazon Course

proven amazon course logo

Originally launched in 2009, this FBA course is still one of the most popular options for people looking to start their own Amazon FBA business.

And that's not too surprising…

Jim Cockrum and his team have a ton of e-commerce experience and are continually updating the course, adding new strategies and increasing the number of support staff all the time.

To quote the Proven Amazon Course website:

This is the most comprehensive, creative and up-to-date “selling on Amazon” course in the world supported by the largest team of successful Amazon selling moderators.”

Proven Amazon Course

Now I don't know about that, but I do know that the course is high quality and extremely comprehensive.

There are loads of video tutorials as well as written training, between them covering just about every aspect of becoming a successful Amazon FBA seller.

The core of the course is on the 3 key aspects of Amazon FBA:

  • Sourcing/Buying
  • Shipping
  • Listing

Proven Amazon Course covers all of these essential areas extremely thoroughly.

Around the main topics noted above there's plenty of bonus material to help you get your business to the next level, including training on private label products, inventory, refund guidance etc.

Genuinely there's way too much inside of PAC to list it all in this round-up post, so here's the section titles of about half of the course:

  • Private Label;
  • Multiple Sourcing Strategies;
  • Promotional Company Sourcing;
  • Proven Performance Inventory;
  • Proven Audience Formula;
  • Merch;
  • International FBA;
  • Build Your Team;
  • Taxes, Accounting, Legal;
  • Creative Partnerships.

Other benefits of this Amazon FBA course:

Multiple FBA business models are covered, from retail arbitrage to private label, all with seasoned Amazon sellers drafted in to help put the training together where required.

Part of PAC specialises in how to get on to Amazon FBA for non-United States residents. Most other courses focus solely on United States residents using Amazon FBA via

The course also has a very active private community on Facebook where you can get help and advice from other members going through the course.

Amazon FBA Course Details:

Program/Course: Jim Cockrum’s Proven Amazon Course

Product Owner: Jim Cockrum 

Current Pricing: $549 (or 6 x $97 option available)

30 Day Money Back Guarantee

My Rating: 8 /10

Visit Proven Amazon Course here: Proven Amazon Course

5. Online Selling Experiment

online selling experiment logo

Ryan Grant, the guy who started Online Selling Experiment has been selling through Amazon FBA since 2008.

In 2013 he started blogging about his Amazon selling experiences, and eventually started turning his knowledge into course material.

Solid credentials.

The Online Selling Experiment training is super high quality and bang up to date.

And with all of the course content being delivered over the ‘teachable’ platform, it couldn’t be easier to follow.

Step by step training that’s been well thought out, and well put together.

A few words from the Online Selling Experiment website:

Learn the low risk system I’ve used to help hundreds of people make $1,000 or more each month on Amazon.”

Online Selling Experiment

This Amazon FBA training course has been put together with absolute beginners in mind.

Online Selling Experiment offer a suite of training products, with the central course being Online Retail Pro and a variety of ‘Accelerators' to complement the core training.

Online Retail Pro includes topics like Online Arbitrage, Wholesale, Outsourcing, Flipping, Retail Arbitrage and more.

Accelerators are a type of training where a small number of students are brought in for a live, 4 week program aimed at achieving a very specific goal related to selling online.

Each Accelerator comes with a guarantee regarding what results you'll enjoy and includes live training with Ryan and the rest of the team.

I believe their most popular to date has been the ‘Wholesale Accelerator'.

Here is an outline of how the Online Retail Pro course is structured:

  • The Basics – Setting up your business structure and accounts;
  • Flipping – Getting started, negotiating, making sales;
  • Retail Arbitrage Strategies – Selecting stores, evaluating products, guidelines;
  • Amazon – Fees, listings, the Buy-Box;
  • Pricing – Five different pricing strategies covered;
  • Online Arbitrage Strategies Coupons & discounts, making your approach;
  • Outsourcing – What it is and how to do it effectively;
  • Wholesale – Setting it up, buying guidelines, evaluating, placing orders.

What I really like about this course…

…is the incredibly straightforward approach that is taught to getting up and running.

What I don’t like about the course is that it is focused on doing business out of the United States only. But then I would say that because I’m not a U.S. resident.

And that’s not to say that people from outside of the United Sates can’t get anything of value from the Online Selling Experiment training, they absolutely can.

The problem will be when it comes down to the finer detail, anyone from outside of the U.S. will be left having to do a lot of their own spadework.

But if you’re resident in the U.S., this guy has got it pretty much nailed to the floor.

Amazon FBA Course Details:

Program/Course: Online Retail Pro

Product Owner: Ryan Grant 

Current Pricing: $2,499

30 Day Money Back Guarantee

My Rating: 7.5 /10 (for U.S. residents)

Visit Online Selling Experiment here: Online Selling Experiment

How To Sell On Amazon – Wrapping It Up

For me, the above are the 5 best Amazon FBA courses out there right now.

In super-brief summary, the Amazon FBA courses that I believe are best placed to teach just about anyone how to start selling on Amazon, and establish their very own Amazon FBA business…

…are these two: 

MarketPlace SuperHeroes is hands-down my number one. It's the course that I've stuck with.

I'm still learning with MarketPlace SuperHeroes as I look to scale up my business to the next level.

If these guys weren't around, I'd go here…

ASM…Also an excellent Amazon seller training course that can take you from complete newbie to super advanced in a relatively short space of time.

But what's the best Amazon FBA course for you?

It depends on a few of things:

Where are you living? If you are in the United States you can choose any of them. If you're outside of the U.S. I would say stick to either MarketPlace SuperHeroes, ASM, Freedom Ticket, or PAC.

What level are you at? I would say beginners can have their pick of any of the Amazon FBA courses listed.

Your budget? Some of the price tags may seem steep but this a real business you'll be setting up. These Amazon FBA courses are all focused on getting you selling on Amazon, and earning a few thousand dollars a month quickly. Relatively, its a small investment into your education and future business.

Trying to teach yourself Amazon FBA will cost you a fair amount of both time and money.

Mistakes in this business can be expensive, all of these Amazon training courses will show you how to navigate around the potential pitfalls of your new online business.

The truth is that I think all of the Amazon FBA courses listed here are outstanding and offer great value.

My best advice would to to spend some time looking around their websites so you can start to get a feel for the people, as well as the course before proceeding. Find your best fit.

Got something to add?

I'd love to hear about your experiences with any Amazon FBA courses, and how you've got on learning how to sell on Amazon…good or bad.

Just drop me a comment in the box further below.

Last Updated on September 20, 2021 by andrewtk

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