Google SEO Tools – 6 Free Tools To Get More Traffic!

Last Updated on August 2, 2023 by andrewtk

google seo tools in white text on vivid orange background

Do you want to improve your website SEO?

Of course you do! Every site owner wants to improve their site SEO.

Do you want to do it without shelling out a fortune on expensive tools?

Thankfully, there are some free and easy ways to improve SEO, brought to you courtesy of a few Google SEO tools!

The following six, and totally free, Google SEO tools will all help you in increasing your SEO on not just Google, but Bing and Yahoo also.

If Google wasn't giving us each of these tools, somebody else would be, for steep monthly fees.

Okay, okay, that's enough of me fanboying Google!

Here are the six tools you should seriously consider using to get your site in better SEO shape...

#1. Google Search Console

Google Search Console is an essential and powerful tool for website owners and SEO professionals.

It offers valuable insights into how your website performs in Google's search results, providing a wealth of data about search queries, click-through rates, impressions, and indexing issues.

With this information at your fingertips, you can identify the keywords bringing traffic to your site, monitor your site's visibility over time, and pinpoint potential issues that might hinder your site's performance in search results.

Also, Google Search Console allows you to submit sitemaps, request indexing for new or updated pages, and view valuable data on backlinks pointing to your website.

By leveraging the data and tools available in Google Search Console, you can fine-tune your SEO strategy, improve your site's search presence, and enhance user experience to attract more organic traffic.

#2. Google My Business

Google My Business is a key tool for local businesses looking to enhance their online presence and visibility in local search results.

By creating and optimizing a Google My Business listing, businesses can provide essential information such as their name, address, phone number, business hours, website URL, and customer reviews.

This information appears in Google Maps and local search results, making it easier for new customers to find your business.

Additionally, Google My Business allows businesses to post updates, offers, and events, further engaging with their audience and attracting more local customers.

By actively managing and maintaining their Google My Business profile, businesses can significantly improve their local SEO, appear in the “Local Pack” of search results, and build trust and credibility with their target audience.

This tool is especially valuable for brick-and-mortar businesses seeking to connect with local customers and drive foot traffic to their physical locations.

#3. Google PageSpeed Insights

eleven brightly coloured ethernet cables

How fast does a website really need to be?

Super-fast is the answer…for both user satisfaction and if you want your website to rank highly in search.

Thankfully you can easily find out exactly how fast your website is by simply typing your URL into the Google PageSpeed Insights tool.

google page speed insights test results for desktop

This is a valuable and practical tool for assessing and optimizing your website's performance.

Analyzing the loading speed and overall user experience of your web pages helps you identify areas that require improvement to enhance site speed and usability.

The tool generates a score for both mobile and desktop versions of your website, accompanied by specific recommendations to address performance issues.

These recommendations may include compressing images, leveraging browser caching, reducing server response times, and minimizing render-blocking resources.

By optimizing your website based on PageSpeed Insights' suggestions, you can significantly improve loading times, reduce bounce rates, and provide a more seamless and satisfying experience for your visitors.

Moreover, since page speed is a crucial ranking factor for search engines like Google, implementing these improvements can positively impact your website's search engine rankings and overall visibility, making it an essential tool for any website owner or SEO practitioner.

A tool that is easy to overlook but the Google Trends tool gives you a great snapshot of current trending searches.

It also lets you search for any topic of your choice.

Google Trends is a great tool that provides insights into the popularity and interest of specific search terms over time.

By entering keywords or topics, you can see how their search volume has evolved, identify seasonal trends, and compare the relative interest in different topics.

This information is invaluable for content creators and marketers looking to tailor their strategies to current and emerging trends.

By leveraging Google Trends data, you can create relevant content that resonates with your audience, capitalize on trending topics to increase visibility, and make data-driven decisions about the keywords and topics to focus on for your SEO efforts.

Additionally, Google Trends can help you identify niche opportunities, spot rising trends before they become mainstream, and stay ahead of the competition.

Whether you're a blogger, marketer, or business owner, Google Trends is an indispensable tool for staying informed and relevant in a constantly evolving online landscape.

#5. YouTube

The Google owned video sharing website is the biggest of its kind in the world and the second largest search engine in the world…behind Google.

The rise of video has been huge and it shows little sign of slowing down any time soon.

Producing and publishing video is an essential part of many online marketing strategies, regardless of business size.

The relative ease of producing good quality videos and getting them in front of targeted audiences has been a massive leveller of the marketing playing field.

When it comes to getting views, well thought-out, entertaining material beats simply throwing big bucks at a project time and again on YouTube.

As an added bonus, YouTube videos often rank pretty high in Google search results.

#6. Google Analytics

Last but most definitely not least, Google Analytics.

There is a ton of different bits and pieces inside the GA suite.

But if you are really serious about maximising your site performance…

…you should absolutely consider getting fully involved in the joys of this particular Google tool.

This really is a bottomless pit of information about your website visitors and everything they do, and don't do, while on your site.

And that's not the half of it.

GA will also tell you all about the demographic information of your site visitors, and if you don't find that valuable, you're probably in the wrong job!

All of this information means that you can make better informed decisions about the future of your site, as well as keep track of every change you do make.

By tracking metrics such as site traffic, user demographics, behaviour flow, and conversion rates, Google Analytics enables you to understand how visitors find and interact with your website.

With this data, you can make better decisions to optimize your website's content, design, and user experience, ultimately driving more targeted traffic and improving conversion rates.

The tool's real-time reporting feature allows you to monitor activity as it happens, enabling you to respond quickly to any emerging trends or issues.

Whether you're an e-commerce business looking to track sales and revenue or a content-driven website aiming to enhance user engagement, Google Analytics offers the necessary tools and data to measure your website's success and make data-driven improvements for continued growth.

Google SEO Tools – Wrapping it Up!

Whatever level you are at as a marketer, or business owner, give these free tools to improve website SEO a try.

Why wouldn't you?

They are free and they are provided by the biggest search engine in the world.

Start working with them today…and improve your SEO ranking immediately.

I hope you found this post helpful. If you want to improve your website even more, why not read another post I wrote about exactly that? You can find it right here on this site.

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