Improve Website SEO With These 6 Tools From Google

Last Updated on November 19, 2021 by andrewtk

improve website seo six free google tools

Do you want to improve website SEO?

Of course you do! Every site owner is interested in improving their website SEO.

Do you want to do it without shelling out a fortune on expensive tools?

Well yeah, if possible, we all do!

Quick Heads-Up: This post is for people totally NEW to being a site owner. If you've got loads of online experience, there's probably not that much for you here…just trying to save you time!

Thankfully, there are some free and easy ways to improve SEO, brought to you courtesy of Google themselves.

The following six, and totally free, Google tools will all help you in increasing your SEO on not just Google, but Bing and Yahoo also.

If Google wasn't giving us each of these tools, somebody else would be, for steep monthly fees.

Okay, okay, that's enough of me fanboying Google…

…here are the six tools you should seriously consider using to get your site in better SEO shape.

1. Google Mobile-Friendly Test

Ignore optimising your site for mobile at your peril.

There is no more time to just think about getting your site mobile friendly, Google says it should be, and so it should be, whether you like it or not.

The future has arrived. Actually it arrived in April 2015, when Google started looking to mobile as a ranking factor.

Fail to optimise for mobile and your search engine results will feel the impact.

It's not all doom and gloom however, Google wants to help you in this quest, via it's free Mobile-Friendly Test tool.

Simply enter your page URL, click ‘Analyse' and then wait a couple of seconds.

screenshot google mobile friendly test tool result

Google will then tell you whether or not the URL you entered is mobile friendly, simple as that!

Hopefully you'll see your result looking something like the one above.

If your site fails you'll need to quickly get to work sorting out the issues if you want to keep improving your search rankings.

2. Google My Business

For local businesses who want to improve SEO ranking, Google My Business is a great place to start.

This tool enables businesses to provide potential customers with information such as hours of business, address and telephone number.

Along with this, you’ll hope to consistently generate positive reviews through social media to improve rank on search engines.

Once set up you can add to your company profile over time, by adding further photos for example.

Google My Business should form an important part of all local business' wider online strategy

3. Google PageSpeed Insightsgoogle page-speed insights illustrated by image of coloured ethernet cables

How fast does a website really need to be?

From 2017 onwards…super-fast is the answer…for both user satisfaction and if you want your website to rank highly in search.

Thankfully you can easily find out exactly how fast your website is by simply typing your URL into the Google PageSpeed Insights tool.

google page speed insights test results for desktop

If most of your pages return results looking something like the above, you're in good shape. My mobile page-speed result wasn't so pretty, so I won't be showing you that!

And as you would expect, this tool isn't just for analysing how fast your website runs on desktop, it covers all devices.

Once the test is run, you're not left high and dry, Google will generate well defined suggestions to make your website faster.

4. Google Trends

A tool that is easy to overlook but the Google Trends tool gives you a great snapshot of current trending searches.

It also lets you search for any topic of your choice.

This can be invaluable to a blogger. Just type in the subjects that your blog is about, and instantly find out what on those subjects is trending right now…the topic of your next blog post, done and dusted.

You may also want to cast your eye over to the next column to check on related searches, for further inspiration.

It won't always throw you information that you can get something from but it's well worth the minimal time and effort required for the chance of stumbling on topics that could turn into gold dust for you.

5. YouTube

google tool youtube illustrated by image of camera film

The Google owned video sharing website is the biggest of its kind in the world and the second largest search engine in the world…behind Google.

The rise of video has been huge and it shows little sign of slowing down any time soon.

Producing and publishing video is an essential part of many online marketing strategies, regardless of business size.

The relative ease of producing good quality videos and getting them in front of targeted audiences has been a massive leveller of the marketing playing field.

When it comes to getting views, well thought-out, entertaining material beats simply throwing big bucks at a project time and again on YouTube.

As an added bonus, YouTube videos often rank pretty high in Google search results.

6. Google Analytics

Last but most definitely not least, Google Analytics, the beast.

There is a ton of different bits and pieces inside the GA suite.

But if you are really serious about maximising your site performance…

…you should absolutely consider getting fully involved in the joys of this particular Google tool.

This really is a bottomless pit of information about your website visitors and everything they do, and don't do, while on your site.

And that's not the half of it.

GA will also tell you all about the demographic information of your site visitors, and if you don't find that valuable, you're probably in the wrong job!

All of this information means that you can make better informed decisions about the future of your site, as well as keep track of every change you do make.


Whatever level you are at as a marketer, or business owner, give these free tools to improve website SEO a try.

Why wouldn't you?

They are free and they are provided by the biggest search engine in the world.

Start working with them today…and improve your SEO ranking immediately.

I hope you found this post helpful. If you want to improve your website even more, why not read another post I wrote about exactly that? You can find it right here on this site.


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