If you're struggling to get your head around the Instapage pricing, all I can say is you're not the first, and you won't be the last!
The Instapage pricing is about as clear as half-a-pound of minced beef!
This lack of clarity stems from the fact that Instapage are seemingly never done altering their pricing and plans…
…it's a pain up the backside, it really is!
So, let's try and add the clarity they don't seem able to.
Kicking off at the very beginning…
- Is Instapage Free?
- What Plans Does Instapage Currently Offer?
- Who Is The Instapage Building Plan Best For?
- Who Is The Instapage Converting Plan Best For?
- Instapage Monthly Plans vs Annual Plans
- Why Does Instapage Cost So Much?
- Instapage Free Trial
- Does Instapage Offer A Lifetime Deal?
- Does Instapage Offer Coupon Codes?
- Wrapping It Up!..Is Instapage Worth It?
Is Instapage Free?
No, Instapage is most definitely not free.
They offer no free plans, and as a business trying to position themselves as the premium provider in the landing page software space, I don't blame them.
No business can be all things to all people!
Instapage offer a free trial for 14-days…
…after that, everybody who hasn't cancelled pays according to the plan they originally selected.
What Plans Does Instapage Currently Offer?
Right now, just the two, although the top-tier ‘Converting Plan' comes with a lot of flexibility.
Below is a breakdown of each Instapage plan, along with their respective pricing.
If you haven't already, give our Instapage Review a read and you'll find out why we rate it so highly for agencies and marketing teams.
Instapage ‘Building' Plan
Currently, if you click through to Instapage from one of the affiliate links on this page…
…the pricing for this plan will be structured as follows:
Instapage Building Plan Pricing:
- $199/mo if paid annually
- $299/mo if paid monthly
And for that pretty significant sum of money…
…you'll be getting the following bag of cutting edge goodies:
- No Conversion Limits
- Unlimited Domains
- Server-Side A/B Testing
- Real-Time Visual Collaboration
- AMP Pages & Experiences
- Thor Render Engine®
- Postclick Score®
- Conversion Analytics
- Dynamic Text Replacement
- SSL Encryption
- GDPR Compliance
- Google Single Sign-On (SSO)
- Zapier Integration
- HubSpot Integration
Instapage ‘Converting' Plan
It's a little bit odd, but not too surprising, seeing as this is Instapage pricing that we're talking about…
…but the Converting Plan does not have a fixed price.
Therefore, currently, if you click through to Instapage from one of the affiliate links on this page…
…the pricing for this plan will be structured as follows:
Instapage Converting Plan Pricing:
- Tailored to your needs
Not all that helpful…
…but, it is fairly widely known that this plan starts at $599 per month.
That's a serious slug of money. But it's also a serious plan, for serious internet marketers.
Here's what you get on top of everything in the Building Plan:
- Salesforce Integration
- Marketo Integration
- Editable Global Blocks
- 1:1 Ad-to-Page Personalization
- Multi-Step Forms
- Custom Fonts
- SSO (Single Sign-On)
- Direct Lead-Bypass
- Audit Logs
- Bulk Lead Downloads
- Guaranteed Uptime-Converting SLA
- Page Migration Services
- Dedicated Launch Specialist
- Custom Feature Implementation
- Custom Integrations
- Conversion Consulting
- Design Services
- Customer Success Manager
As you'll see, there's a lot of stuff available to you inside this plan.
Question is…do you need it?
Who Is The Instapage Building Plan Best For?
In my opinion, this plan is suited to small/medium size businesses that have a dedicated marketing professional, or marketing team…
…that regularly use PPC ad campaigns as part of their online marketing strategy.
If this sounds like you, and you have this kind of budget to allocate to your landing page software, I think you'll be pleased with your results.
I don't think the task of building beautiful, high-converting landing pages with Instapage is something you should give to someone who isn't a marketing professional…
…like, don't ask someone from Accounts to tag it onto their current tasks, because it won't work out well!
Who Is The Instapage Converting Plan Best For?
I think this plan is best suited to professional marketing agencies, as well as medium to larger size business…
…who regularly use PPC ad campaigns either for themselves, or on behalf of clients.
This plan is aimed at pretty sophisticated landing page users with a regular, significant, monthly PPC ad budget.
Definitely not for anyone totally new to creating landing pages, because you simply won't get the best out of the plan, so you won't be able to justify the spend.
Instapage Monthly Plans vs Annual Plans
The Instapage annual plans offer the same features as the monthly plans, and are usually priced at between a 25% and 30% discount.
That's a lot of money you can save by going annual.
I tend to invest in software with this kind of payment option the same way every time I buy.
I take up the maximum free trail period that I can get my hands on, and if I like it, I opt for the plan I want on a monthly payment basis…
…if I still like it after say one of two months, I convert to annual payment.
I know this means I'm losing out in the very short-term, but when we're talking about this kind of money, I want to be absolutely certain it's for me before committing to paying for a whole year.
Why Does Instapage Cost So Much?
Personally, I believe that when you buy Instapage, you're paying the extra money for a few key benefits.
You're paying for a super-smooth, easy-to-use, intuitive page builder/editor. Saving you time on the build and producing genuinely high-end landing pages.
You're also paying for its market leading Dynamic Text Replacement feature.
Dynamic Text Replacement is going to squeeze extra juice out of your PPC ads, and that's going to improve your PPC campaign ROI.
You're also paying for the Thor Render Engine, promising you some of the fastest landing page load times in the industry…
…and as we all know, there's a lot of elements to load on a landing page, and if yours are sluggish, potential page visitors will bounce right out of there!
Also, if you're shelling out for the the top-tier plan, you're getting a lot of professional assistance as part of the deal…
…Conversion Consulting, Design Services, Customer Success Manager, are all part of the Converting plan.
Instapage Free Trial
Instapage offers a 14-day free trial to all new sign-ups.
The trial period gives you access to a good range of features, so you should get a genuine feel as to whether Instapage is going to be a good fit for you.
If you don't think Instapage is what you're looking for…
…just make sure to cancel your account before the 14-day free trial expiry, or you'll be charged for whichever plan you selected at account set-up.
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Does Instapage Offer A Lifetime Deal?
At the current time Instapage does bot have a lifetime deal available.
I can't find any evidence to suggest that they have ever offered a lifetime deal, but I could be wrong.
Given that Instapage are pretty well known for changing their plans and pricing way too often, I can't imagine that they could figure out how they would price for lifetime use.
Does Instapage Offer Coupon Codes?
It's another ‘no' I'm afraid.
And like with the lifetime deal, I can't find anything to suggest that Instapage ever have made coupon codes available.
So if I were you, I wouldn't hold my breath!
Wrapping It Up!..Is Instapage Worth It?
Yes, if you fall into one of the categories of users that we've spoken about further up the page…
…Instapage has some seriously powerful functionality that should justify the price.
Instapage is pricey, but it's also super-powerful.
Just make sure you have a genuine need for all of those powerful features and benefits before shelling out your dollars.
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