Landing Page Builders – 6 Of the Best

Last Updated on January 5, 2022 by andrewtk

best landing page builders

I've been creating landing pages using dedicated landing page builders for about six years now.

When I started, I only just about knew what a landing page was and what they were used for, let alone how to create one!

Landing page builders can be damn hard to get the best out of!

Before we go on any further, here's a quick heads-up…

…if you’re a web-designer or coder, I'm not sure you're going to get that much out of this article.

I've written this post to try and help people who are in the same position I was a while back…

…struggling to get my head around which might be the best landing page builder for me.

First though, for those totally new to this, a very brief definition:

What Even Is A Landing Page?

A landing page is simply a web page that has a very specific, well-defined purpose.

It is stripped of all distractions and options such as menus and links to other pages of your website.

A landing page should be entirely focused on driving visitors to a certain desired action.

It is the page where you direct potential customers with the hope of converting them into buyers…or subscribers.

Good landing pages are well optimised to maximise conversions.

Sales pages, opt-in pages, webinar registration pages…these are all page types that you should be creating dedicated landing pages for.

What Is a Landing Page Builder?

Simply a bit of software to help you easily create effective, landing pages that will increase your conversions.

So which are the

Best Landing Page Builders?

My Top 6 Landing Page Builders:

1. Instapage

instapage landing page builder

The Instapage builder is an unbelievably powerful bit of kit.

And you genuinely need zero previous page building skills to use Instapage very successfully.

The combination of ease of use, powerful features and professional finish make Instapage suitable for all level of internet marketers.

It doesn't matter whether you're a kitchen table blogger, e-commerce site owner or design agency professional, you will get massive value out of this landing page builder.

The software is so intuitive to use, you can have your first landing page built and working in under 30 minutes.

Features & Benefits: 

  • Easy to use and totally intuitive
  • Drag and drop builder (that actually works)
  • Robust and completely stable page builder
  • Over 200 pre-built templates
  • A/B testing and conversion analytics
  • Heatmaps
  • Easy integration with all major email service providers
  • Easy integration with WordPress
  • Landing pages have a professional look and feel
  • Dynamic custom code editing

My Rating: #1

Instapage enables you to create beautiful, professional, mobile-responsive landing pages with absolutely no coding skills.

It takes less than 10 minutes to set-up and is possibly the most user friendly and intuitive landing page builder that I have used.

But it's not just a pretty face. 

Sure, it's great to be able to create a great looking landing page, but it's all for nothing if it doesn't convert well.

On my own sites, I've seen conversion rates increase by 400%+ since switching over to Instapage.

I mostly put this conversion increase down to Instapage's heatmaps function, which has enabled me to see where visitors are focusing on each landing page, and then adjusting them where needed.

Product Details

Provider/Owner: Instapage

Website Quote: “Get more from your digital ad spend with personalized post-click landing page experiences.

Price: $129 per month for the Core Plan ($99 per month if paid annually)

You can take Instapage for a full test-drive with their 14-Day Free Trial

2. Unbounceunbounce landing page builder

Unbounce is another incredibly powerful piece of landing page building software!

The only reason it's not in the number one spot is because I reckon Instapage is easier to get up and running with.

But if you are prepared to spend a bit more time getting used to the landing page creator software, I believe Unbounce offers a bit more depth and quality over the long-run.

Unbounce was one of the first landing page software providers…and it's still one of the very best!

This is a well-established name in the landing page market.

But just because they've been around for a long time, doesn't mean they've rested on the laurels.

Unbounce offer one of the best and most easy to use landing page builders on the market today…in my opinion!

Features & Benefits: 

  • Easy to use
  • Fully customisable
  • Drag and drop builder
  • 75 conversion optimised templates
  • A/B testing
  • Analytics tool
  • Fast loading
  • Easy integration with all major email service providers
  • Easy integration with WordPress
  • Landing pages have a professional look and feel

My Rating: #2

Unbounce is highly customisable and you will get a fully professional look to all of your landing pages with their software.

For me, when I first started using it, I didn't found it as easy to use and intuitive as Instapage.

The Unbounce landing page templates are well optimised for conversions, so while it may take a little longer to get used to than Instapage, you'll get great results once you're up to speed.

Product Details

Provider/Owner: Unbounce

Website Quote: “Convert more leads and sales from your ad spend

Price: $99 per month for the Essential Plan ($79 per month if paid annually)

You can take Unbounce for a full test-drive with their 30-Day Free Trial

3. GetResponse

GetResponse landing page creator

GetResponse have been growing seriously rapidly over the last couple of years.

And their growth is understandable when you take a look at the quality and pricing of their offer.

This is an easy-to-use landing page solution that will enable even the newest of internet marketers to create high-converting, mobile responsive landing pages.

Features & Benefits: 

  • Easy set-up
  • Easy to use
  • Drag and drop builder
  • 150+ conversion optimised templates
  • A/B testing
  • Analytics tool
  • Easy integration with all major email service providers
  • Great lead capture forms
  • Easy integration with WordPress
  • Landing pages have a professional look and feel

My Rating: #3

GetResponse is more than just a landing page building software.

They offer a full suite of online marketing services, including email and autoresponders, marketing automation, webinar services and landing page creator software.

This full range of services make it look like a pretty attractive option for anyone just starting out with their online business.

Product Details

Provider/Owner: GetResponse

Website Quote: “Get more leads, land more revenue

Price: $49 per month for the Pro Plan ($40 per month if paid annually)

You can take GetResponse for a full test-drive with their 30-Day Free Trial

4. Thrive Architect

thrive architect landing page builder

Thrive Architect is an impressive bit of kit from the equally impressive and dedicated people over at Thrive Themes.

This one is a little bit different to most other landing page builders in that it comes as a WordPress plugin.

And it works absolutely beautifully.

Just about every element of your new landing page is customisable with Thrive Architect.

I've built whole websites using Thrive Architect so I'm confident in saying that it's an absolute breeze to use.

Features & Benefits: 

  • Easy to use and intuitive
  • Fully customisable
  • Drag and drop builder (that works)
  • Robust and stable page builder
  • 274 conversion focused landing page templates
  • A/B testing
  • Easy integration with 3rd-party analytics tools
  • Easy integration with all major email service providers
  • Easy integration with WordPress
  • Landing pages have a professional look and feel

My Rating: #4

Thrive Themes are all about providing tools to improve website performance and conversions.

They've been doing it for years and the Thrive Architect plugin offers rich functionality and ease of use that is hard to find.

Product Details

Provider/Owner: Thrive Themes

Website Quote: “The fastest, most conversion focused visual editor and page builder for WordPress

Price: $67 for plugin single site licence

5. Wishpond

wishpond landing page creator

Wishpond is another provider that offers a lot more than just landing page building software.

They offer landing pages, website popups, forms, contests and promotions, marketing automation, email marketing…plus other stuff!

Similar to GetResponse, this range of online marketing services make it an attractive option for those new to online marketing.

Features & Benefits: 

  • Easy to use (not as intuitive as some)
  • Customisable (mostly)
  • Drag and drop builder
  • Optimised templates
  • A/B testing (not in Starter plan)
  • Analytics
  • Easy integration with all major email service providers
  • Easy integration with WordPress
  • Landing pages have a professional look and feel

My Rating: #5

I sometimes found the Wishpond landing page editor a little bit clunky and unresponsive which made for a slightly frustrating experience.

That little niggle aside, once you get going it is fairly easy to put good-looking landing pages together.

Product Details

Provider/Owner: Wishpond

Website Quote: “Wishpond’s intuitive landing page builder makes it easy to get more leads and sales from your website

Price: $49 per month for the ‘Starter' plan, or $99 per month for the ‘Everything' plan.

6. LeadPages

leadpages landing page builder

To be totally clear and upfront here, I don't find LeadPages to be that easy to use.

I find the page builder to be less than robust and pretty unstable at times.

So why's it even on this list?

Well, it's pricing is crazy low, and if you can put up with some of the wobbly functionality, your end product is usually a decent looking landing page…you're just going to have to work a lot harder for it.

Features & Benefits: 

  • Drag and drop builder (functionality not always great)
  • 160+ page templates
  • Easy integration with all major email service providers
  • Integration with WordPress
  • Landing pages have a professional look and feel
  • Good lead capture forms function

My Rating: #6

This is the lead page builder that I started out with a few years back.

It more than served it's purpose because the price was right for me back then.

But while the price was right I definitely spent some wasted hours fiddling about trying to customise pages with the fairly clunky and sometimes unstable interface.

It can be hard to get pages to look exactly as you would like.

Product Details

Provider/Owner: LeadPages

Website Quote: “Grow your business by turning clicks into customers with high-converting landing pages

Price: $37 per month for the Standard Plan ($25 per month if paid annually)

What Are The Advantages Of Using A Landing Page Builder?

Here are a few benefits of using landing page builders, rather than trying to build out your own landing pages from scratch:

1. Built in A/B Testing

There is very little point in committing to building landing pages if you don't also commit to A/B testing on an ongoing basis.

You must keep an accurate record of exactly which element changes produce either a rise or a fall in your conversion rates.

Each and every element, every seemingly tiny tweak can produce massively different results. If you aren't split-testing they will be very hard to pinpoint.

Thankfully, the vast majority of landing page builders make it super easy to do exactly this through built-in functionality.

2. Results Focused

It is in the best interests of all of the landing page builder providers to create pre-built templates that have solid conversion rates.

They are constantly testing and evolving their offering, committing resources to producing high-converting landing pages that most of us could only imagine.

The best landing page builders have such a depth of knowledge behind them that you can be certain all of your pages will be results focused.

3. Ease of Use

Not only do you not have to know how to code, but most landing page builders are now offering drag-and-drop functionality.

If you can point and click, you can now build your own beautiful landing pages.

If you love coding your own pages from scratch this will be of no interest to you, but I'd rather be with 99% of the population who like to get out in the daylight now and again, and opt for a landing page builder every time.

4. Template Designs

Your landing pages must be visually attractive, keep readers hooked, and they must convert.

Pretty much all landing page builders offer a vast array of pre-built, niche specific, landing page templates ready for you to tweak to your liking and deploy.

This results a massive time saving, not to mention better rates of visitor conversions.

5. Third-Party Integrations

Your landing pages are going to need to play nicely with any of the other software that connects with your funnel.

Your email software is an obvious one for most people.

Landing page builders know this and provide integrations with almost every prominent software tool that you have likely heard of.

6. Publishing Options

Flexible publishing options are what you need and flexible publishing options is exactly what you get when you sign-up with any of the top landing page builders.

Increasingly the best providers are also offering subdomains to users.

Subdomains allow you to manage your landing pages separately from your root domain while presenting a consistent domain to prospects and customers.


Do you need to have a website, to have a landing page?
No, you don’t need to have a website in order to have a landing page. All of the tools in this list enable you to create a standalone page without having to own a website.
What is the difference between a landing page and a website?
Landing pages are created with the sole intention of converting the traffic driven to them by your marketing campaigns. A landing page exists only to convert a visitor into a lead.
Should my landing pages be indexed?
No. Your landing pages should be set as no index for Google and other search engines.
How do I get people to my landing pages?
You will need to use a number of different digital marketing tactics. These include email marketing campaigns, PPC ads, social media ads, influencer marketing, affiliate offers etc.

Best Landing Page Builders – Wrapping It Up

When it comes to landing page creators, it really is well worth taking the time to sign-up to the free trials where available.

There is a world of difference between providers as to the general usability of the software.

Really get stuck in and battle test the product when you're trialing it.

In my opinion, if you're just starting out and want to get out of the blocks quickly, I'd go for Instapage.

I personally believe that what's on offer at Instapage and the overall usability of the software make it the best option for anyone new to creating landing pages.

But that said, both GetResponse and Unbounce don't come far behind in my eyes.

GetResponse is very easy to use and is part of a wider pack of great online marketing tools.

Unbounce is outstanding but I reckon it's more suitable to those with a bit more experience in using this type of software, or who are maybe a little  more tech minded.

Got something to add?

I’d love to hear about your experiences with any landing page builder…good or bad!

Maybe you have a favourite that I haven't mentioned above?

Go ahead and leave me a comment in the box further below.

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