5 Best Leadpages Alternatives for 2024 (Includes Affordable Options)

Last Updated on February 9, 2024 by andrewtk

best leadpages alternatives in white text on vivid blue background

Hey there! Welcome to my 2024 round-up review of the best Leadpages alternatives.

I don't know exactly how many years of my life I've spent building landing pages, but if I think about it too hard, my head will explode.

Let's just say it's a lot!

And to find the best Leadpages alternative, I've tested a dozen landing page builders side-by-side, to figure out which are the very best Leadpages competitors.

Without a doubt, these five are the best of the bunch!

Top 5 Leadpages Alternatives – Quick Snapshot

🏅 Instapage – Best for agencies and teams (Instapage Review)
🥈 Unbounce – Best for solopreneurs (Unbounce Review)
🥉 Swipe Pages – Great for mobile-first audience
Landingi – Best for ease-of-use (Landingi Review)
💲 GetResponse – Best for all-in-one affordability

5 of The Best Leadpages Alternatives

Which one of the five builders on this list will be best for you, is going to depend on your reasons for seeking out a suitable Leadpages alternative.

If you're looking for a slightly cheaper option, numbers three and four on this list might be for you.

If you're a heavy user of PPC advertising and need every advantage you can get in converting that costly traffic, options one and two will be the better fit.

#1. Instapage

Without doubt, Instapage is an exceptional landing page builder.

But it doesn't come cheap!

So if you're looking for an alternative to Leadpages that is less expensive than Leadpages…

…keep moving on down this list, Instapage is not what you're looking for!

But if have the buying power of a professional marketing agency, or corporate marketing team, Instapage could within your reach.

Instapage has a powerful suite of tools, all laser focused on getting you more clicks and higher conversion rates.

So if you are a big user of PPC advertising, Instapage should help you improve the ROI of your campaigns.

Market-leading landing page personalisation, working hand-in-glove with their ad-to-page message customisation technology, is what makes Instapage so attractive to PPC advertisers.

Of course, you will also be getting a beautifully smooth and precise page-builder, powerful A/B testing function, and Accelerated Mobile Pages.

Plans & Pricing

  • Building Plan: $199/mo if paid annually, $299/mo if paid monthly
  • Converting Plan: Based on your unique goals and business needs
  • Ignite Plan: Flexible option to align with your current and future business needs

Find out more in our full Instapage Review

#2. Unbounce

screenshot of unbounce homepage as instapage competitor

We're still with the pricier Leadpages competitors here.

Not quite as pricey as Instapage, but still not cheap.

Similar to Instapage, Unbounce has a suite of dynamic tools to help you get higher conversion rates from your PPC campaigns.

And if you are running PPC ads, you know yourself that clicks that come without conversions are a terrible and expensive thing.

Unbounce are focused on the post-click experience, trying to make sure that every bit of traffic that can be converted, is converted.

Unbounce offer a ton of high-quality, conversion tested templates, a page builder that's silky smooth and easy to use, powerful A/B testing, Dynamic Text Replacement, and Accelerated Mobile Pages.

Both the Launch Plan, and Optimize Plan offer unlimited landing pages, pop-ups, and sticky bars at a pretty competitive price.

Plans & Pricing

  • Launch: Starting at $74/mo if paid annually, $99/mo if paid monthly
  • Optimize: $109/mo if paid annually, $145/mo if paid monthly
  • Accelerate: $180/mo if paid annually, $240/mo if paid monthly
  • Concierge: $469/mo if paid annually, $625/mo if paid monthly

Here's our full Unbounce Review

#3. Swipe Pages

If it's price that's driving your search for a top Leadpages competitor, we're now getting into the options that might interest you.

Swipe Pages haven't been around all that long, but their star is definitely rising pretty rapidly.

While you can easily build and deploy landing page builders for a desktop audience with Swipe Pages, their real big focus is on delivering mobile-optimised landing pages.

So if you're looking to get a bit of a cost saving over Leadpages, and your audience is a mobile-first audience…this one could be exactly what you're looking for.

The people at Swipe Pages have prioritised mobile over desktop, which is the other way around to most landing page builders on the market right now..

Swipe Pages offer a wide selection of beautiful, conversion optimised landing page templates, as well as easily integrating with payment platforms such as PayPal and Stripe.

The Swipe Pages builder is nice to use, very stable, and intuitive enough that there isn't a steep learning curve.

Plans & Pricing

  • Startup Plan: $29/mo if paid annually, $39/mo if paid monthly
  • Marketer Plan: $59/mo if paid annually, $89/mo if paid monthly
  • Agency Plan: $119/mo if paid annually, $199/mo if paid monthly

#4. Landingi

Well, if you're looking for a more affordable landing page builder than Leadpages, you can't get more affordable than free!

Yes, Landingi are one of the very few (possibly the one-and-only) landing page builder to offer a free plan.

Sure, it comes with a lot of restrictions and limitations when compared with the paid plans, but hey, if it has enough for what you need, you're onto a resounding winner.

Landingi is super quick and easy to get up-and-running with.

The drag-&-drop visual editor is perfectly stable, it's precise and very easy to use.

Marketing integrations are available for pretty much all of the major marketing tools that you would usually expect with a landing page builder.

And, if you are going for the paid plan, and you already have a few landing pages that you're using, the Landingi team will import them from your existing landing page builder…with up to three being transferred over totally free.

Plans & Pricing

  • Free Plan: $0
  • Professional Plan: $45/mo

Read our full Landingi Review

#4. GetResponse

For affiliate marketers, solopreneurs, or just about anyone involved in digital marketing who doesn't have a team around them, and a big-fat budget, this all-in-one marketing suite can be a very attractive option.

GetResponse are great at what they do and their all-in-one package is extremely compelling.

GetResponse's landing page builder can stand on it's own against some of the best in the industry.

It has a fuss-free interface and dashboard, so you won't have to spend hours trying to work out what everything does.

A smooth and reliable drag-&-drop editor, 200+ high-quality templates, easy A/B testing function…

…all the important stuff is here!

Plus, the free-trail is fully stacked with the full range of features.

Plans & Pricing

  • Email Marketing Plan: €13/mo if paid annually, €16/mo if paid monthly
  • Marketing Automation Plan: €44/mo if paid annually, €54/mo if paid monthly
  • Ecommerce Marketing Plan: €87/mo if paid annually, €106/mo if paid monthly


  • Is there a free alternative to Leadpages?

    Only really one that's any good, but there are a handful of affordable landing page builders available.
    If you really do need totally free, Landingi currently offer a free plan, see above.

  • Can I get a free landing page?

    Probably not one that's going to get you any decent vonversions.
    There's more to creating landing pages that convert than just building pages that look beautiful. Decent marketing and conversion knowledge is needed.
    At the end of the day, there is simply a cost of creating landing pages that convert.

  • Is Leadpages any good?

    Yes, Leadpages is excellent.
    And I say this as someone who once hated Leadpages because it was once clunky and unstable.
    But there has been an awful lot of development work put into it over the last few years, and it's resulted in a significantly better landing page builder that's a pleasure to use.
    Check out exactly what I think of Leadpages in my Leadpages Review.

  • Are landing pages really worth it?

    Yes. Without any doubt, yes! There is a massive amount of industry evidence to show that there is little comparison between the conversion rates of landing pages vs web pages.

Wrapping It Up!

Leadpages is a great landing page builder!

But if for some reason you're just not feeling the love, well, I hope you find it for one of the five Leadpages alternatives listed in this post.

Hopefully you'll find there's something for you here, regardless of exactly why you are scouring the market for a different landing page builder.

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