The Purpose Of Blogging & 5 Powerful Reasons To Love It!

Last Updated on December 20, 2023 by andrewtk

what is the purpose of blogging

It doesn't matter whether you're looking to start a personal blog, or if you're thinking about starting up a business blog…

…there's a lot of reasons to blog, and just as many to love it.

So let's not waste time on a long, fluffy intro…

…the purpose of blogging and reasons to love it…

Let's get stuck in!..

What Is The Purpose Of a Blog?

In super simplistic terms the purpose of blogging is to connect you to your online target audience.

But why do you even want an online audience?..

…well okay then, that didn't take long to get to the crux of the matter!

There's a whole host of reasons why you might want to attract an online audience.

Here's a quick run-down of a few of them: 

#1. Build an Income

For many bloggers, the purpose of blogging is to make money.

Cold, hard, cash!

You can make money blogging in a number of different ways, such as these:

  • Affiliate Marketing
  • Display Advertising
  • Your Own Products
  • Courses
  • Sponsored Articles

Even though so many new bloggers start out with this as their main reason for starting a blog…

…an awful lot of bloggers jack the whole thing in before they've made even a single dollar.

I think that stats indicate that something like 75% of bloggers quit before making any real money.

The problem is that a lot of people get into blogging believing that they will be raking in the moola within a few short weeks.

The reality is that it usually takes a couple of years of turning out decent content before your income flow will get anywhere near replacing your full-time income. 

In my book, it's still well worth doing. You just need to plan accordingly.

#2. Express Your Thoughts and Opinions

orange loud-haler on orange background as proxy for purpose of blogging express thoughts and opinions

Don't keep your knowledge and expertise a closely guarded secret.

If you've got a ton of knowledge and thoughtful insight on a particular topic subject…

…get online and start sharing a little of what you know, think and believe!

You can blog about almost anything.

Or, in fact, actually anything!

Assuming that your knowledge isn't as super-niche as something like ‘the molecular composition of hummingbird tears'…

…there's a fair chance that an untapped audience is out there waiting to hear what you have to say.

#3. Make a Difference

For many people, the purpose of blogging is to produce content that has the power to guide and influence the thinking of their readers.

And it doesn't matter whether the topic is weighty, or a little less so.

You might want to try and influence the political persuasion of your readers…serious stuff!

Or you might want to change their thinking on whether vinyl is a better format for music that digital…double serious stuff!

#4. Help People Like You

jelly baby sweets packed next to each other as proxy for purpose of a blog help people like you

Some of the most successful blogs have been started by people who simply wanted to help people deal with some situation that they themselves have experienced.

And they have provided a very valuable service in doing so.

The specific topic of these types of blogs can be almost anything, such as:

  • Parenting
  • Dieting
  • Fitness
  • Acne
  • Pregnancy
  • Home Technology

Your blog will not only help others through your own content, but potentially enable your audience to connect with each other, by opening it up as a n active online forum.

#5. Establish Yourself as an Expert

Whether you are a fully paid-up professional, or a talented, keen amateur,  you can use your blog to help establish yourself as an expert in your field.

Blogging has long been a great way to showcase real expertise.

And it will continue to be so, pretty much forever!

#6. Have Fun and Be Creative

red neon smiley face as proxy for have fun purpose of blogging

For many bloggers, the purpose of blogging is simply for fun.

If you have a passion for something, like maybe cooking Thai food, or the Star Wars movies, blogging can be a great way to share this love with others.

If what you blog about is a genuine passion of yours, writing content will be so much easier.

#7. Market or Promote Something

Blogs are used to promote all sorts of different things.

There is almost no end to what you could potentially promote, things like:

  • Businesses
  • Products and Services
  • Music Festivals
  • Charities
  • Religions

You name it really.

You don't have to even sell anything if you don't want to.

Many bloggers doing this will provide reviews, news and general information about the subject.

#8. To Bring Joy to Your Readers

red lego bricks randomly scattered as proxy for be creative

Never lose sight of your readers!


You should be out to bring enjoyment to your audience.

And you can do this in many different ways.

Educate, inform, amuse, provide unique insight.

Personally, I believe you should be running your blog to make money, but that won't happen if you don't meet the needs of your readers.

A good number of your posts should be written with the sole aim of delighting your audience.

5 Powerful Reasons To Love Blogging

Well that was our list of purposes that blogs tend to serve.

Now let's spend a little time looking at some of the top reasons why so many people love blogging.

#1. It Can Be Passive Income…(kind of Passive)

One of the reasons I love blogging so much, is because once you have enough traffic to start pulling in decent income, say with either affiliate marketing, or ad networks…

…the income can at times feel pretty passive.

And those times are an awesome luxury.

But of course, if you want to keep the money coming in, you have to keep building your following, publishing content, building trust.

So the passive bubble feeling never seems to last for too long.

#2. You Get Paid For Promoting Products You Believe In

That's pretty cool right?

There must be a ton of products out there that you love and could easily write about.

Blogging makes it possible to get paid for writing about some of that stuff.

It's dead easy to write about products and services that you know about and already enjoy using.

And your depth of knowledge as a genuine user will show through and help you build trust with your audience.

Affiliate commissions can be earned for all of the direct sales you make via your site, and in time, with a lot of traffic to your site, ad network income is also possible.  

#3. Less Work Than Creating Your Own Product

Blogging to generate a full-time income isn't easy.

But if you choose to monetize your site through affiliate marketing, and in time add network revenue…

there are a whole host of things you don't need to worry about when compared to creating your own products; things like:

  • Product Creation
  • Product Packaging
  • Shipping
  • Cancellations & Returns
  • Customer Service

Ahhh, that's just a bunch of headaches right there.

As a new blogger, put your precious time into learning how to blog effectively…which includes creating great content and building a loyal following. 

There are a ton of top blogs about blogging out there if you want to get some powerful tips for free.

#4. Many Options For Products To Promote 

There are so many different services, products and businesses with affiliate offers that you could potentially promote. 

You should have little trouble finding a good number of very decent offers to create content around within your blog topic/niche.

Stuff you could promote to your blog audience include:

  • Digital Products – online courses, ebooks etc. 
  • Outdoor Gear – bikes, tents, backpacks etc.
  • Amazon – literally anything that is for sale on Amazon
  • Fashion
  • Health & Fitness – clothing, training equipment, training programs
  • Home Decor / DIY
  • Travel Booking & Hotel Reservation Sites
  • Arts & Craft Products

The great thing is that this tiny list doesn't even come close to scratching the service of the opportunities out there for you to promote.

#5. You Can Work From Anywhere

If you've been looking at getting into blogging for any length of time, I'm sure you've heard this one a ton of times already…

“as long as you have a laptop and an internet connection, you can get started as a blogger”.

And if you add an audience into the mix, you can earn a decent living as a blogger.

Wrapping Up

There can be a ton of reasons as to why people run blogs, but I think we've covered off the main ones.

And on top of that, we've also talked about a few compelling reasons to love blogging.

I started blogging to work for myself and to help people who were in the same boat as me.

Why do you want to start a blog? Why do you already blog?

Go ahead and let me know in the comments below.

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